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Topic: Apple

Apple Celebrates All the Ways iPhones Make You a Better Parent Find your dog, watch your kids, tend your garden

Don't worry, the future of the species is safe in Apple's hands—just look at all the ways the iPhone can help you better take care of your kids. With the right…

June 30, 2014, 9:58 AM EDT

Apple's 'Go, You Chicken Fat, Go' iPhone Ad Has an Odd History Behind It A soundtrack half a century old

Why is JFK's youth fitness anthem marketing the iPhone 5S? Apple has a new 5S spot out, and the musical choice is even odder than the previous 5S spot, which featured…

June 13, 2014, 11:06 AM EDT

These Intimate, Globe-Spanning iPad Ads are Apple's Best in a Long While The tablet as collaborator, not computer

Apple updates its "Your Verse" iPad campaign with a pair of gorgeous 60-second spots focused on the tablet's ability to facilitate music creation and help users travel the globe. One ad…

May 27, 2014, 9:47 AM EDT

Apple and Comcast in Talks for Streaming Partnership? Giants may work out deal that would give users preferential treatment on cable's 'last mile'

Could Comcast users say goodbye to fuzzy, buffering videos and hello to fast, HD-quality content thanks to a rumored deal with Apple?  The Wall Street Journal reported that unnamed sources say Apple…

March 24, 2014, 3:43 PM EDT

Apple CarPlay, Boeing Black Phone Revealed in New Videos Mobile tech to spy for

We got a closer look at two titillating technologies today. And both Apple’s CarPlay and Boeing’s Black Phone are the next level of secret agent style. CarPlay is the new name…

March 3, 2014, 6:09 PM EST

Samsung Breaks Out Its Own No. 2 Pencil as It Mercilessly Mocks Apple Again Galaxy tablet takes on iPad Air

Samsung is keeping up with its favorite advertising pastime: beating up on Apple. A new spot from 72andSunny takes aim at the iPad Air, poking fun at the grandiose Apple commercial,…

February 20, 2014, 9:11 AM EST

B-to-B Firm Hopes Facebook-Look-Back-Styled Video Reels In Zuck, Martin and Marissa Eyeview's effort could be a reach, or brilliant

Who knows if Eyeview's stunt will work, but credit it for thinking outside the box. The personalized video technology firm is emailing a Who's Who of the advertising world a…

February 11, 2014, 11:45 AM EST

Zevia Mimics Famous Apple Spots to Take on Aspertame-Flavored Drinks Soda brand's video-social play styled after "Mac vs. PC"

Zevia, a zero-calorie soda that uses natural ingredients, evidently wants to be the Apple of soft drinks. In a seven-video campaign launched over the weekend, the brand is casting itself…

January 27, 2014, 8:02 PM EST

Apple Cuts 'Your Verse' Into Shorter Ads, but It's the Website That's Really Interesting iPad campaign's content play

Apple's "Your Verse" commercial, which rolled out 10 days ago, was a pretty nice start to 2014 for the company's marketing. The 90-second spot, advertising the iPad, is great to…

January 22, 2014, 4:04 PM EST

Tech Brands Dominate Last Days of 2013 on YouTube Year-in-review from Google, LeBron Samsung spot nab big numbers

The year is almost over. So naturally, last week, a heart-tugging clip from Google compiling the most memorable moments of 2013 ruled YouTube with close to 20 million views. That…

December 31, 2013, 11:55 AM EST

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