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Topic: Apple

Apple Watch May Be the Future, but Its First TV Ad Borrows From the Past

Familiar tactics from the playbook

For a product Apple hopes will be revolutionary, the first TV commercial for the Apple Watch, unveiled today, had an instantly recognizable style. And no wonder—it's a style that's gained…

Apple Is Putting Users' Beautiful iPhone 6 Photos on Billboards and Print Ads

77 photographers, 70 cities, 24 countries

Photos taken on iPhone 6 are so good, you can blow them up and put them on a billboard. That's the message of Apple's new "Shot on iPhone 6" print and…

Apple Watch Gets Its First Advertising With a Stylish 12-Page Spread in Vogue

And it's right at home amid high fashion

Apple Watch gets a 12-page spread in the March issue of Vogue, part of the run-up to the wearable device's launch in April. Rate-card value: north of $2.2 million. All three…

Microsoft's Valentine's Advice: Break Up With Siri and Start Seeing Cortana

Timely love notes from m:united

Ever since Microsoft introduced Cortana, its personal assistant for the Windows Phone, it's been slamming Siri for her vanity and uselessness. Now, for Valentine's Day, it's proposing that you give…

Apple's New China Store Has One Hell of a Beautiful Facade and a Great Story to Tell

A 2,000-year-old poem rendered in calligraphy

The new Apple Store in China unites ancient and contemporary design elements to striking effect—its modern steel-and-glass exterior draped by a simple yet elegant mural that contains the text, rendered…

Meet the Two Singers Who Helped Make Apple's 2014 Holiday Ad So Special

Dana Williams and Rhiannon Giddens

Apple is back to take you behind the scenes of its sweet holiday ad about a musical recording that spans generations. Singer-songwriter Dana Williams, who stars as the granddaughter in the…

This Apple Store in London Looks Just Like a Regular Apple Store, Except It Sells Real Apples

Borough Market's delightful stunt

Don't come looking for free WiFi. This Apple Store doesn't have it. That's because it sells real apples—the nontechnological kind. London's Borough Market, one of the oldest markets in the U.K., is…

Samsung Has a Robotic Butt Sit on the Galaxy Note 4 in Comical #Bendgate Video

No jokes left behind in this rivalry

Once again, Apple is the butt of Samsung's jokes. This time literally. Does the iPhone 6 have a tendency to bend in your back pocket when you sit down? Would the…

KitKat Has the Best Response So Far to Apple's #Bendgate Scandal

Oh, snap!

The Internet is getting bent out of shape today over news that Apple's iPhone 6 can get bent out of shape when it's in your pocket. A few brands have…

Apple's New Ads Won't Sell You on an iPhone 6, Which Is Fine Since Everyone Already Bought One

Not clever, not inspiring. Also not necessary

Remember when Apple's ads were more about witty repartee than about how its devices could alter the fate of humanity for the better? With its newest ads, heralding the phone's newest…

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