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Topic: Apple

Maya Angelou Illuminates the Human Family in Apple's Beautiful Rio Olympics Spot

More alike, my friends, than unalike

Building on Apple's "Shot on iPhone" campaign, TBWA\Media Arts Lab gives us "The Human Family," a new spot with Maya Angelou narrating her poem "The Human Family."  The structure is simple,…

Lee Clow Celebrates Media Arts Lab's 10th Birthday by Getting His First Tattoo

Advertising icon gets a bear logo

In case Lee Clow's commitment to Apple's advertising weren't already clear enough, he's officially made it permanent. A new video shows the industry icon getting inked by well-known tattoo artist Scott…

Apple Revels in Beautiful, Rich Color in Its Latest Global 'Shot on iPhone' Billboards

Individual shots, as well as series

Apple and TBWA\Media Arts Lab are back with more "Shot on iPhone" billboards. And this time, the focus in on the color—deep reds, oranges, yellows, blues, purples and greens, all…

Camera Store Mocks Photos Taken With Phones in Spoof of Apple's iPhone Ads

Get a proper DSLR camera today

Apple's "Shot on iPhone 6" print and outdoor ads, featuring real photos taken by real iPhone 6 users, has been very popular since its launch in early 2015, even picking…

Apple Is Using Real iPhone Footage to Put Moms in the Spotlight for Mother's Day

Time to start scrolling your camera roll

Apple's new Mother's Day video might be a week early, but there really isn't a bad time to tell your mom you love her, right? Right. Also, the way Apple…

Cookie Monster Is Even More Impatient in This Great Bonus Footage From the Apple Ad

Fun stuff from TBWA

Fake behind-the-scenes footage, where celebrities are playing exaggerated versions of themselves, can be fun if a bit narcissistic. Luckily, that's not the case for Cookie Monster in Apple's latest iPhone…

Apple Beautifully Celebrates a Teen With Autism Who Learned to Speak With an iPad

Dillan Barmache's story

For years, Dillan Barmache couldn't speak. Then he got an iPad. The 16-year-old, who has autism and is non-verbal, stars in a powerful new advertising campaign from Apple, launched in observance…

Aubrey Plaza Quietly Fails to Save the Free World in This New iPhone Commercial

It was asking a lot

Apple released a couple of new iPhone 6 commercials on Wednesday, and mostly they're feature focused, though Aubrey Plaza does have a cameo in "Less Time"—a spot about the 3D…

Apple Gives You the Gift of Stevie Wonder and Andra Day This Holiday

Someday at Christmas, you too may need GarageBand

Apple grabbed us right in the feels with this holiday ad, in which Stevie Wonder and protégée Andra Day sing his 1967 hit "Someday at Christmas."  The ad poses as a…

Microsoft Makes Peace With Apple in a Holiday Stunt That's Surprisingly Sweet

Harmony on 5th Avenue

Having weathered plenty of Microsoft attacks over the years—including the well-known Windows Phone spots that mercilessly mocked Siri—Apple might have had reason to feel skeptical, perhaps even hostile, when it…

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