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Topic: Apple

Tech Brands Dominate Last Days of 2013 on YouTube Year-in-review from Google, LeBron Samsung spot nab big numbers

The year is almost over. So naturally, last week, a heart-tugging clip from Google compiling the most memorable moments of 2013 ruled YouTube with close to 20 million views. That…

December 31, 2013, 11:55 AM EST

Apple Won't Let App Marketers Feature Its Gold and Colorful iPhones Only silver, gray and blue devices allowed

Given the slick and supple advertising Apple has cranked out for its new iPhone models, specifically the gold 5S and brightly colored 5C, you'd assume the tech giant is proud…

November 1, 2013, 10:20 AM EDT

Apple Lands 3 Spots Among Top YouTube Brand Videos But tech giant can't top GoPro

Following what some saw as a ho-hum press event last week during which Apple announced the latest versions of the iPad and its line of laptops, the tech company proved…

October 30, 2013, 12:01 AM EDT

Nest Invents a Smoke Detector You Won't Ignore and Despise Another household upgrade from the 'father of the iPod'

Nest, the brand that reinvented the clunky old thermostat into something swank and intuitive, has just announced its new creation: a smoke detector that isn't super annoying. In a promotional video…

October 9, 2013, 9:30 AM EDT

Volvo Driving Hamster Goes Viral 2 minute stunt clip generates 4.5 million views

It's often said that YouTube is just a bunch of dogs on skateboards videos. But this past week, it was actually more accurately all about hamsters driving Volvos. Indeed, a two-minute spot…

September 25, 2013, 4:03 PM EDT

Kindly Disregard the Ad for iOS 7 That Says It Makes Your iPhone Waterproof 4chan antics

Apple's iOS 7 was announced with so much feature-glorifying fanfare that the pranksters at 4chan decided to sneak in an "upgrade" of their own and see if iPhone users would…

September 24, 2013, 11:57 AM EDT

Second Lovely Ad for the iPhone 5C Suggests You Might Want to Play With It Instead of Eating It But still a candyland

Say what you will about the iPhone 5C—the ads for it are gorgeous and bubbly. Apple this afternoon released the second 5C spot in the space of three days, this…

September 18, 2013, 3:54 PM EDT

Smartphone Ads Infiltrate YouTube, Led by Moto X's Lazy Phone Smartphones account for six of top 10 branded videos on YouTube last week

The Moto X Lazy Phone ad is a true hit on YouTube. After garnering 7 million views in just three days, the spot (starring a Spin Doctors lookalike per @Chris_Heine) has generated…

September 18, 2013, 6:00 AM EDT

Apple Gets Its Color Back in This Oozingly Vibrant Spot for the iPhone 5C Phone or candy bar?

Apple has always been all or nothing when it comes to color. "1984" was all doom and gloom with just a flash of red running shorts. "Think Different" was mostly…

September 17, 2013, 10:47 AM EDT

Motorola 'Lazy Phone' Spot Gets 7 Million Views in 3 Days Google brand pushes voice-recognition feature

Motorola's "Lazy Phone" commercial has garnered a whopping 7 million YouTube views since going live three days ago. The humorous, 1-minute spot captures a hippy-looking dude who is ultimately playing…

September 12, 2013, 12:08 PM EDT

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