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Topic: Apple

Apple Beats Bud, Nike and GE to Win the 2014 Emmy for Best Commercial 'Misunderstood' takes coveted prize

Apple has had its ups and downs in advertising lately. But one recent unqualified creative success—last year's much-loved "Misunderstood" holiday spot—waltzed off with the 2014 Emmy Award for best commercial…

August 17, 2014, 1:51 PM EDT

Apple's Powerful 'Your Verse' Campaign Rolls On, From Beijing and Through Detroit iPad goes on tour with a Chinese band, and facilitates a Motor City bicycle rally

Apple is sticking with a good thing, continuing the rollout of its "Your Verse" campaign with two new stories about how people around the world are using iPads as tools…

August 12, 2014, 9:42 AM EDT

Apple's New iPhone Ad Shows You More Incredible Ways You'll Never Use Your iPhone But you can dream

Apple's new ad for the iPhone 5S is called "Dreams," though it might have been called "In Your Dreams." Like other recent iPhone spots (and iPad spots, for that matter), it…

August 4, 2014, 12:39 PM EDT

Internet Hero Hunts Down All 74 Stickers From Apple's New Ad He even found alternatives for most of the fake ones

If you watched that new Apple ad with dozens of stickers adorning a MacBook Air and felt compelled to track down all 74 in real life, I have bad news…

July 24, 2014, 3:34 PM EDT

What Apple's 'Pride' Ad Might Say About How the Company Is Changing More than support for LGBT rights

Hey, look, the new Apple isn't just the same old monolith after all. A video released by the brand this week features thousands of the company's employees, including CEO Tim Cook,…

July 11, 2014, 12:40 PM EDT

Apple Celebrates All the Ways iPhones Make You a Better Parent Find your dog, watch your kids, tend your garden

Don't worry, the future of the species is safe in Apple's hands—just look at all the ways the iPhone can help you better take care of your kids. With the right…

June 30, 2014, 9:58 AM EDT

Apple's 'Go, You Chicken Fat, Go' iPhone Ad Has an Odd History Behind It A soundtrack half a century old

Why is JFK's youth fitness anthem marketing the iPhone 5S? Apple has a new 5S spot out, and the musical choice is even odder than the previous 5S spot, which featured…

June 13, 2014, 11:06 AM EDT

These Intimate, Globe-Spanning iPad Ads are Apple's Best in a Long While The tablet as collaborator, not computer

Apple updates its "Your Verse" iPad campaign with a pair of gorgeous 60-second spots focused on the tablet's ability to facilitate music creation and help users travel the globe. One ad…

May 27, 2014, 9:47 AM EDT

Apple and Comcast in Talks for Streaming Partnership? Giants may work out deal that would give users preferential treatment on cable's 'last mile'

Could Comcast users say goodbye to fuzzy, buffering videos and hello to fast, HD-quality content thanks to a rumored deal with Apple?  The Wall Street Journal reported that unnamed sources say Apple…

March 24, 2014, 3:43 PM EDT

Apple CarPlay, Boeing Black Phone Revealed in New Videos Mobile tech to spy for

We got a closer look at two titillating technologies today. And both Apple’s CarPlay and Boeing’s Black Phone are the next level of secret agent style. CarPlay is the new name…

March 3, 2014, 6:09 PM EST

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