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Topic: Apple

Clients Are Demanding Better Agency Collaboration. Here Are 5 Ways to Get There

Strong alliances are critical for success

I finally watched the Steve Jobs movie the other night and truly pondered his genius and the impact he made on the world. When I broke into the business, we…

9 Digital Marketing Stats That Got Our Attention This Week

Including Apple's cash haul from Pokemon Go

It's been an unusually active week in digital marketing stats, drawing interesting numbers from mobile-minded players like Apple and Pokemon Go to online marketplaces such as eBay and 99Designs. Check…

Google Beats Out Apple as the World's Most Valuable Company at $229 Billion

BrandZ's annual study ranks the top 100 businesses

Alphabet—Google's holding company—is also the world's most valuable alpha dog. Today, Millward Brown and WPP released their annual BrandZ Top 100 Most Valuable Global Brands, which tracks the worth of the…

Google Is Expanding Universal App Campaigns to iOS Developers

It's already driven 2 billion app installs

Google is opening up its Universal App Campaigns for iOS developers to use for driving app installs to Apple devices. The search engine giant—which begins its annual Google I/O developer conference…

Ad of the Day: The World Is Weeping Over the Beauty of This Video Shot on an iPhone 6S

The camera is just that good, Apple says with a wink

The iPhone 6S video camera is so good, it will make just about anything like a groundbreaking art film. So says a new ad about a tween girl who leverages…

Ad of the Day: Kobe Byrant Spars With Michael B. Jordan in Hilarious Ad for Apple TV

Retiring NBA star hits the fadeaway with comic precision

As Kobe Bryant prepares to play his final NBA game this Wednesday, the tributes to the legendary Los Angeles Laker keep pouring in, including from brands. And while some of…

Drake’s iTunes Sales Shot Up 431 Percent After Taylor Swift's Memorable Apple Music Ad

Idea for campaign started last year

Taylor Swift's epic treadmill fall in Apple Music's new ad was no April Fools' joke—it actually had been in the works for months. On Friday, the singer posted the funny spot, which…

Taylor Swift Falls for Instagram's 60-Second Ad Format in Amusing Apple Music Spot

The Drake-induced faceplant already has millions of views

In a new spot for Apple Music, Taylor Swift doesn't have a problem making a fool of herself in the best way possible, while running on a treadmill listening to…

Apple's Dedicated Ad Agency Makes Several Key Senior Hires

TBWA\MAL names new creative, strategy and integration leaders

TBWA\Media Arts Lab, better known as Apple's dedicated global advertising agency, announced several new executive level hires this week. The Omnicom unit hired Rebecca Stambanis as chief strategy officer, Jorge Calleja…

Apple Unveils 4-Inch iPhone SE and a More Powerful iPad Pro

Could this be the future of personal computing?

Apple is downsizing the iPhone and upgrading the iPad, possibly signaling the end of the short-lived "phablet" era. During its event today at Apple headquarters in Cupertino, Calif., the company officially…

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