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Topic: Apple

Adweek's Top 5 Commercials of the Week: July 18-25 Brands salute sports, athletes, dads—and you. Vote for your favorite spot

This week, four of our five best ads pay tribute to a person or activity. Cheerios continues its trend of heartwarming family spots with a cheerful and exciting Canadian ad about…

July 25, 2014, 10:39 AM EDT

Ad of the Day: Apple Feels the Love for the MacBook Air in Joyful 'Stickers' Spot Passion through personalization

There's a lot to love about TBWA\Media Arts Lab's new Apple ad, a delightfully frenetic 30-second set piece—done in a stop-motion-like style—that sees MacBook Airs festooned by stickers reflecting their…

July 22, 2014, 11:15 AM EDT

Amazon Has the Best Consumer Perception of Any Brand Mid-year rankings show Target hit hard by data breach, TV viewing habits changing

Target’s much-publicized data breach cost the company more than the $400-$450 million that’s been estimated—it also levied heavy damage on the retailer's perception among consumers, according to new rankings from…

July 16, 2014, 12:52 PM EDT

Apple and IBM Join Forces to Boost Mobile Sales Archrivals team up for b-to-b market

Apple has partnered with IBM to give the mobile phone manufacturer fresh inroads into the business-to-business market. Under the deal—dubbed an exclusive partnership between the archrivals—they will develop 100 apps for…

July 15, 2014, 7:49 PM EDT

Ad of the Day: Samsung Slams iPhone Battery, but Are These Ads Losing Their Charge? Pity the 'wall huggers'

Battery life is the burning issue in "Wall Huggers," the latest installment in 72andSunny's "The Next Big Thing Is Here" campaign for Samsung. The minute-long spot shows frazzled, unhappy iPhone-carrying travelers…

July 9, 2014, 10:09 AM EDT

Can Once-Famous Gaming Giant Atari Turn a New Generation on to Pong? Reboots classics for online and mobile

Brands come and brands go, but only rarely does one dig its own grave. That’s exactly what Atari did 31 years ago. It was 1983, and so poor were the sales…

July 6, 2014, 7:56 PM EDT

YP CEO: We Were 'Mobile First' Before It Was Cool David Krantz on why his company is a digital power player

David Krantz took the reins as YP CEO in 2012, when the listings directory spun away from AT&T Interactive, which was his former employer and the brand's former parent. Since then, he's been…

July 4, 2014, 1:00 PM EDT

Adweek's Top 5 Commercials of the Week: June 27-July 3 Monty Python, Shark Week and lots of pride

The World Cup is still bringing excitement to soccer fans around the globe, but the U.S. is out of the running, and so it might be time ... for something…

July 3, 2014, 10:14 AM EDT

Marketers Are Ready for Google Android Everywhere From TVs to Watches It's 'a giant ad product'

Google’s Android makeover gives advertisers new canvasses to reach consumers from TV search to smartwatch notifications to shopping carts. The company is showing off its latest upgrades at its developers…

June 26, 2014, 2:26 PM EDT

Bono's Urgent Call for Brand Partnerships Energizes Cannes to Combat AIDS (Red) needs big marketing ideas more than ever, singer says

CANNES, France—A packed crowd of the world's top marketers thought they were turning out today to see Bono. What they didn't realize was that he was actually there to see…

June 21, 2014, 11:45 AM EDT

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