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Topic: Apple

Ad of the Day: Kids Act Out Romeo & Juliet in Apple's Charming New iPhone 7 Spot

And it sure looks great

Wherefore art thou, iPhone 7? Here's a charmer for the digital scrapbook. In its ongoing efforts to convince us the incremental changes of the iPhone 7 are actually quite magical, Apple…

Smart Home Devices Are Giving Brands a Whole New Way to Advertise

Tide, Patrón offer tips through voice assistants

The next time you need help removing a stain from clothing or are searching for cocktail recipes, don't be surprised if help comes in the form of sponsored voice messages…

Big Brands Are Already Targeting Their Competitors With Apple Search Ads

Domino's, Amazon push for app downloads

When Apple made its foray into mobile advertising in 2010, big names like Nike, McDonald's and Coca-Cola were willing to shill out $1 million just to serve their ads to iPhones and…

What Chatbots Are Teaching Us About the Future of Marketing

Closing the gap between man and machine

Chatbots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the suggestion engines of huge etailers. David Shing  Alex Fine But a good…

How Nike Is Beating Brands Like Apple and Adidas at Twitter Customer Care

The Swoosh almost always answers

Rational Interaction, a digital agency based in Seattle, last month released a study that found that 67 percent of Twitter's 310 million daily users utilize the platform for customer service. At…

How the 'New Mac' Candle Went From a Silly Idea to a Labor of Love That Sold Out on Day 1

Who knew Apple products had hints of mint and basil?

That first whiff of a freshly opened Apple box is an experience many of us can conjure up in our minds. But could you create a formula to truly capture…

Ad of the Day: Apple Pitches Its Health App With Soothing Animation and Stop Motion

Colorful series of spots promotes wellness

Use Apple's Health app, and you'll have an easier time improving your health and wellness. That's Apple's pitch in its marvelously simple new spots, which use stop motion and animation…

9 Digital Marketing Stats From the Past Week That You Need to See

Pumpkin spice and podvertising to Snapchat's impact

It was an unusually good week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling.  The following nine stats in particular caught our eye: 1. The pumpkin spice…

Adweek Podcast: Let's Talk iPhone 7 and Facebook's War With Ad Blockers

It's a tech bonanza this week

Apple's got a new iPhone, Facebook's escalating its war with ad blockers, and Snapchat is poised to earn $1 billion in 2017.     With so much tech news to cover, we…

It Was Apple's Event, But These 4 Brands Got to Share the Spotlight

Nintendo, Nike and others took the stage, too

Apple's Keynote event today at the Bill Graham Civic Auditorium in San Francisco heralded in the newest editions of the iPhone, Apple Watch and wireless earbuds (called AirPods) and a…

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