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Topic: Apple

Ad of the Day: Scorsese Narrates Apple's Oscars Spot About Not Just Dreaming but Doing 'If you're dreaming, you're sleeping'

Apple scored Hollywood royalty in the form of Martin Scorsese for its latest iPad commercial, which got prime placement on Sunday night's Academy Awards—with the legendary director narrating the 60-second…

February 22, 2015, 8:38 PM EST

Apple Lets Weed Apps Into Its Store After Petition from Pot Companies 'Rare' reversal following ban

Apples and pot have long been a popular combo—pot pipes fashioned out of apples are a thing—and now iPhones are a more versatile tool for enterprising marijuana fans. The company…

February 13, 2015, 1:44 PM EST

How Apple Became China's Most Coveted Luxury Brand Lavish status symbols are giving way to the fusion of form and function

When a Chinese publishing group recently released its consumer survey of the luxury market in China, the top ranking wasn't held by a brand like Chanel, Louis Vuitton or Hermes. Instead,…

February 13, 2015, 10:34 AM EST

Weed Apps Are Dazed And Confused Over Apple's Unpredictable Policies Petition asks iPhone gatekeeper to chill out

Weed tech companies have an Apple problem. They face uncertain rules when navigating its App Store policies, and now a petition is circulating asking the iPhone maker to lighten up. These…

January 16, 2015, 9:28 AM EST

Apple Watch Isn't Even Out Yet, But Some Retailers Will Be Ready on Day 1 Marsh Supermarkets is an early tester

In terms of the burgeoning smartwatch industry, Apple already seems fairly well positioned to own the space, even though its watch won't go on sale until later this spring. But that's not…

January 12, 2015, 12:01 AM EST

Can Apple Do for Wearable Ads What Facebook Did for Mobile? Marketers predict brands will latch onto smartwatches

TapSense this week unveiled what its programmatic ads for the soon-to-be-released Apple Watch will look like, exhibiting a buy-one-get-one-free mock offer from Starbucks. It's at least the second tech company…

January 6, 2015, 1:23 PM EST

The Myths and Mysteries of Apple's Apple How a piece of fruit with a bite mark became the world's most famous logo

Earlier in December, conservative commentator Glenn Beck raised eyebrows when he managed to link Apple's famous logo to, among other things, Nazis, homosexuality and Benedict Cumberbatch. Beck had been sent…

January 5, 2015, 12:03 AM EST

Ad of the Day: Apple Goes Back 60 Years to Find Its Lovely Holiday Ad for 2014 A duet across generations

Technologies evolve, but love is timeless. That's the message of Apple's quietly poignant 2014 holiday commercial, which broke Sunday. And indeed, exactly one-half of the ad is about non-Apple tech from…

December 15, 2014, 6:52 AM EST

Agency of the Year: How R/GA Dominated Digital by Finding Its TV Groove Going big with Beats showed the shop's modern storytelling mastery

In hindsight, it's no surprise that one of the best ads of 2014 came from an unlikely corner of the advertising world: digital agency R/GA. "The Game Before the Game," for…

December 15, 2014, 12:29 AM EST

Wearable Tech Is Poised for a Breakout Year in 2015, Forrester Survey Says Apple Watch will stoke the trend

Wearable technology is going to be a hot-ticket item in the U.S. next year, according to new survey results from Forrester Research. The popularity of computers that you can wear is…

December 9, 2014, 6:07 PM EST

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