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Topic: Apple

PayPal Strikes Blow Against Apple in New Ad Campaign Slams phone maker over security

PayPal took a bold marketing move against competitor Apple Pay today, criticizing the mobile payment technology that Apple launched last week. PayPal took out a full-page ad in The New York…

September 16, 2014, 3:12 PM EDT

Fox’s Maria Bartiromo Follows Everyone From Matt Damon to Matt Drudge on Twitter She’s a big Google Plus user, too

Specs Who Maria Bartiromo Claim to fame: Global markets editor, Fox Business Network; host of Opening Bell With Maria Bartiromo on Fox Business (weekdays at 9 a.m. ET) and Sunday Morning Futures With Maria…

September 15, 2014, 10:39 PM EDT

Apple Sells Out of Its First Large-Screen iPhone After Years of Resisting Phablets Steve Jobs was wrong about going big

What's that you said, Steve Jobs? No one's going to buy that large phone? Apple's visionary founder got a lot right, but he appears to have been wrong about supersized phones.…

September 12, 2014, 1:59 PM EDT

3 Trends That Make the Apple Watch Important for Marketers It's about behavior, not technology

In June 2007, Apple changed its name from Apple Computers to Apple, a small change in wording that signified a vast shift in focus. Distancing itself from the world of computing…

September 12, 2014, 10:45 AM EDT

30% of Those Who Save Pep Boys Coupons to Passbook Use Them High redemption rate makes brand bullish about Apple Pay

With Apple’s launch of Apple Pay this week—technology that will let consumers swipe their phones to make purchases at chains like Starbucks and Walgreens—Ron Stoupa, chief marketing officer of Pep…

September 12, 2014, 9:50 AM EDT

Can Apple Win Over Retailers With Its Digital Wallet? Walmart already is snubbing Apple Pay

Launching a revolutionary digital wallet is going to prove challenging even for Apple as it lobbies retailers large and small to invest in the technology. Just two days after Apple debuted…

September 11, 2014, 12:02 PM EDT

Everything Marketers Need to Know About Apple's New iPhones and Watch Don't annoy users with notifications, and other tips

Marketers already are coming up with ways to use Apple's large-screen phones and small-screen watches, which were unveiled today in San Francisco. Apple's annual device launch featured the new iPhone…

September 9, 2014, 5:47 PM EDT

Zappos Mocks Apple's Super-Size iPhone 6 With 'Mobile-Ready Pants' Marketing blitz pokes fun at phone maker

As evidenced by Apple’s unveil of the long-awaited new iPhone today, smartphones keep getting bigger and bigger. Zappos wants to capitalize on that buzz with a marketing stunt featuring a product dubbed…

September 9, 2014, 3:30 PM EDT

Apple Tightens iCloud Security After Naked Celebrity Photo Leak Promises to be more alert for suspicious activity

Apple is implementing more robust iCloud security protocols after a massive breach of celebrities’ accounts—and leak of private nude photos—revealed some weaknesses in the photo-storing service. CEO Tim Cook revealed the…

September 5, 2014, 2:21 PM EDT

Apple Says Nude Celebrity Photo Leaks Were Targeted Hacks Maintains that its cloud is secure

Apple's cloud is safe, the company has said in response to claims that a security flaw in its photo-storing software allowed hackers to grab naked images from celebrities' personal accounts. It…

September 2, 2014, 4:11 PM EDT

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