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Topic: Apple

The Real Reason Apple Is Crashing the Luxury Party

Long dismissed as fleeting, tech is energizing the world of style

After attending a recent party in Paris, Alber Elbaz, creative director of luxury fashion house Lanvin, was perusing photos of the glitzy affair when he was struck by one particular…

Web TV Players Are Finally Creating the Moment of Truth for Cable Providers

The new Apple TV and others put traditional subscriptions in jeopardy

Just over two months ago, Dish unveiled Sling TV at the Consumer Electronics Show. It was a big deal: the service offers premium cable channels like AMC, Adult Swim and…

Top 10 Branded Videos: Durex's Secret Bedroom Technology Takes Over YouTube

Plus, Air France soars with inside peek of airplane

Durex's clever technology-bashing video is having a reverse effect, racking up 12 million views on this week's Adweek/Tubular top 10 branded video chart. The condom brand's three-minute video punks a group…

Apple Buys Up Twitter's Ad Space to Launch Its Watch and Fend Off Hijacking Rivals

CEO Tim Cook's team warms up to social media

Apple had Twitter blanketed today. There was basically no room for rivals to use the messaging service to hijack its big moment while unveiling the Apple Watch. The Twitter strategy…

What 7 Brands Are Already Doing on the Apple Watch

Each example is remarkably different

Apple debuted the long-awaited Apple Watch today, and as promised, it gives marketers a completely different way to think about mobile creative. A number of brands and tech names have…

With Apple Watch Ads and Apps, the Key for Marketers Will Be Restraint

Agency leaders warn against treating it as a smaller smartphone

And you thought making a killer ad for a smartphone was tough. With today's unveiling of the Apple Watch, marketers are facing the realistic possibility of a looming smartwatch era that will…

Apple Shared Several Astonishing Stats Today That Have Nothing to Do With Watches

700 million iPhones sold, 700,000 Apple Pay retailers and more

Apple's event in San Francisco today isn't only about the Apple Watch. CEO Tim Cook started the product demonstration with a quick update on some of the company's latest devices…

Ad of the Day: Scorsese Narrates Apple's Oscars Spot About Not Just Dreaming but Doing

'If you're dreaming, you're sleeping'

Apple scored Hollywood royalty in the form of Martin Scorsese for its latest iPad commercial, which got prime placement on Sunday night's Academy Awards—with the legendary director narrating the 60-second…

Apple Lets Weed Apps Into Its Store After Petition from Pot Companies

'Rare' reversal following ban

Apples and pot have long been a popular combo—pot pipes fashioned out of apples are a thing—and now iPhones are a more versatile tool for enterprising marijuana fans. The company…

How Apple Became China's Most Coveted Luxury Brand

Lavish status symbols are giving way to the fusion of form and function

When a Chinese publishing group recently released its consumer survey of the luxury market in China, the top ranking wasn't held by a brand like Chanel, Louis Vuitton or Hermes. Instead,…

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