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Topic: Apple Maps

Everything Marketers Need to Know About Apple Music and New Mobile Software

No windfall of ad data, for now

At its Worldwide Developers Conference today, Apple launched its new Music service and new mobile software that takes on its top rival Google. But marketers interested in tapping Apple's potential…

Citymaps Revamps Mobile App, Nabs Big Brands

Smartphone looks to hyper-personalize digital mapping

Citymaps, which debuted as a Web-based business tool a few years ago, is relaunching its iPhone app that will be tested by mobile advertisers ranging from fashion retailer Aeropostale to hospitality chain…

Google Buys Waze for More Than $1 Billion

Strategic move to stay ahead in smartphone maps race

Google has purchased Israeli mapping startup Waze to the tune of $1.03 billion, in a strategic move to maintain its lead in mapping, one of the most vital smartphone features. Waze is…

Waze Map App Loses Potential Suitors

Deal could be a ways away as Facebook, Apple pass on Israeli startup

For months, Waze has been a potential billion-dollar buy on the table for a handful of tech giants, including Google, Facebook and Apple—and a deal may still be quite a…

Facebook Could Map Out Local Search, Ads With Waze Deal

Social network in talks with driving app, per reports

Facebook is mapping out an acquisition of crowdsourced traffic navigation mobile app Waze, according to reports from three Israeli publications and confirmed by TechCrunch. A Facebook spokesperson said the company doesn’t…

Foursquare’s Crowley: Our Users Are Real-World Google Crawlers

Check-in service reorienting itself around local search

Foursquare is in the midst of a fundamental paradigm shift, stepping beyond its reputation as the check-in king and toward the more functional (and potentially lucrative) location-recommendation market. Speaking Monday…

Apple's Passbook Problem

Company 'simply did a terrible job of releasing this platform to the masses,' says one ad exec

The idea is a good one. No more digging around in your apps and emails to find an airline boarding pass, movie ticket or that digital coupon. Apple's Passbook should serve…

Waze Maps Out Native Ad Platform

Driving app navigates direct sales, self-serve

Consensus pinpoints location as the fast lane to mobile advertising success. As alluring to brick-and-mortar marketers as a consumer’s location is that consumer’s destination, particularly if a brand can influence…

A Waze Ahead of Apple in Map Race

Startup emerges with popular, crowdsourced mapping alternative

Apple may have lost more than its pristine product rep upon releasing its bungled Maps app last month. CEO Tim Cook’s mea culpa pointed iPhone owners to alternatives, among them…

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