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Topic: Apple iBeacon

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4 Ways Marketers Will Benefit From the New iPhone Strong retail potential

Marketers are imagining new mobile campaigns and content now that Apple revealed the future of the iPhone at its developers conference this week. There were hints at how iBeacon technology…

June 3, 2014, 6:07 PM EDT

Consumer Study Suggests Apple's iBeacon Could Work for Retailers Says most of us are OK with sharing location

The future of mobile retail marketing has long been tied to the idea of digital offers being zapped into consumers' smartphones. But there has recently been chatter suggesting that the…

December 13, 2013, 1:23 PM EST

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