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Topic: Apple

James Corden Pitches Delightfully Terrible Ad Ideas to Apple Music in This Meta Spot

An entertaining send-up of prestige advertising

There's a certain kind of advertising that you know is vying for a Cannes Lion, the kind of prestige work that will really make you think about the state of…

Apple's First Big iPhone 7 Spot Is One of the Most Gorgeously Lit Commercials Ever

Pushes the camera's improvements in low light

Apple broke a pair of iPhone 7 commercials during the Emmy Awards on Sunday night, advertising the latest incarnation of the device with the line: "Practically magic." The spots push…

Conan Made This Hilarious and Perfect AirPods Ad Spoofing the iPod Silhouettes

Maybe don't dance too hard

When Apple introduced its wireless AirPod earphones at its media event last week, there was immediate suspicion that these cute little gizmos might pose a particular problem for consumers. Conan…

Ad of the Day: Apple Pitches Its Health App With Soothing Animation and Stop Motion

Colorful series of spots promotes wellness

Use Apple's Health app, and you'll have an easier time improving your health and wellness. That's Apple's pitch in its marvelously simple new spots, which use stop motion and animation…

9 Digital Marketing Stats From the Past Week That You Need to See

Pumpkin spice and podvertising to Snapchat's impact

It was an unusually good week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling.  The following nine stats in particular caught our eye: 1. The pumpkin spice…

Adweek Podcast: Let's Talk iPhone 7 and Facebook's War With Ad Blockers

It's a tech bonanza this week

Apple's got a new iPhone, Facebook's escalating its war with ad blockers, and Snapchat is poised to earn $1 billion in 2017.     With so much tech news to cover, we…

Why Wait to Kill Your iPhone's Headphone Jack? Here's an Easy Way to Do It Right Now

A cheeky design firm has a quick solution

Excited to get an iPhone 7 but don't want to wait until next week to embrace the future? Try the Apple Plug, which kills your headphone jack right now. "Fill in…

It Was Apple's Event, But These 4 Brands Got to Share the Spotlight

Nintendo, Nike and others took the stage, too

Apple's Keynote event today at the Bill Graham Civic Auditorium in San Francisco heralded in the newest editions of the iPhone, Apple Watch and wireless earbuds (called AirPods) and a…

The Backlash on Twitter Over Apple's New iPhones Is Predictable, and It May Not Matter

Lack of headphone jack causes stir

Right after Apple's annual event ended today in San Francisco, "6S Plus" immediately began trending on Twitter nationally. Here's a big reason why: The iPhone 7 and iPhone 7 Plus—the crown…

Jim Beam Unveils Its Own Apple Watch, a 'Drinkable Wearable' for Doing Wrist Shots

Just $17.99, order now!

Brands don't newsjack Apple events quite as often as they used to. But Jim Beam is ambushing today's announcements from the tech marketer by introducing an April Fools'-esque gadget called…

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