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Topic: Apple

Ad of the Day: Apple Watch Gets Three Grand 60-Second Spots for Launch Day

Your life is about to change

The Apple Watch is here, and with it come the first true commercials for the device. And they're less about the nitty-gritty of product features and more about how the…

American Greetings' Apple Watch App Features an Emoji-like Taco

Company 'winks' at smartwatch users

Lines may be shorter than expected at stores today, but people are finally starting to get their Apple Watches. And when they do, they'll start downloading a bevy of branded apps—including,…

Adblock Plus Develops First Mobile Ad Blocker for iPhones

New product will likely be an ad-free mobile Web browser

A top ad-blocking service is targeting mobile this year, and plans its first product that could zap paid marketing on iPhones. Adblock Plus, the European software company that has shaken…

Ben & Jerry's Has Brought Back Apple's '1984' as a Burrito Anthem for Stoners

Will this be the official snack of 4/20?

Parodies of Apple's "1984" continue to surface at the oddest of times—such as 4/20, America's unofficial day of marijuana appreciation. Ben & Jerry's has created the spot below to celebrate the…

Breakthrough Marketing Can Only Come From Invention-Based Craft

Adweek Project Isaac and Isaac+ Awards look for true firsts

"A mind that is stretched by a new experience can never go back to its old dimensions." Ed Brojerdi Illustration: Alex Fine Oliver Wendell Holmes' words have never seemed as relevant to our…

This Watchmaker Does Not Care If You Pre-order a Damn Thing From Apple Today

Old-school grumpiness from Shinola

Traditional watchmakers are in a bit of a bind with the launch of the Apple Watch. Do they just ignore it, or do they make fun of it—and in so…

Apple Watch Gets a Series of 'Guided Tour' Videos Showing You Exactly How It Works

Countdown to April 24

Thump-thump, thump-thump, thump-thump … Will your heart beat faster for the Apple Watch after you've previewed its hotness in four "guided tour" videos the company posted on Friday? Probably. Especially if, like…

The Real Reason Apple Is Crashing the Luxury Party

Long dismissed as fleeting, tech is energizing the world of style

After attending a recent party in Paris, Alber Elbaz, creative director of luxury fashion house Lanvin, was perusing photos of the glitzy affair when he was struck by one particular…

Web TV Players Are Finally Creating the Moment of Truth for Cable Providers

The new Apple TV and others put traditional subscriptions in jeopardy

Just over two months ago, Dish unveiled Sling TV at the Consumer Electronics Show. It was a big deal: the service offers premium cable channels like AMC, Adult Swim and…

Check Out Photos From The Royals Premiere, the Apple Watch Event and More

TV and tech stars

From Silicon Alley to Silicon Valley, TV, magazine and tech elite were out this week mingling and moguling. 

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