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Topic: Apple

Apple's New China Store Has One Hell of a Beautiful Facade and a Great Story to Tell A 2,000-year-old poem rendered in calligraphy

The new Apple Store in China unites ancient and contemporary design elements to striking effect—its modern steel-and-glass exterior draped by a simple yet elegant mural that contains the text, rendered…

January 23, 2015, 10:24 AM EST

Weed Apps Are Dazed And Confused Over Apple's Unpredictable Policies Petition asks iPhone gatekeeper to chill out

Weed tech companies have an Apple problem. They face uncertain rules when navigating its App Store policies, and now a petition is circulating asking the iPhone maker to lighten up. These…

January 16, 2015, 9:28 AM EST

Here Are the Year's 10 Best-Perceived Brands Companies focused on streaming video move to the top of the list

Amazon's foothold of the online retail space, as well as the company's success branching out into the media streaming space and telephone market, has earned it the top spot on YouGov's…

January 14, 2015, 9:30 AM EST

Apple Watch Isn't Even Out Yet, But Some Retailers Will Be Ready on Day 1 Marsh Supermarkets is an early tester

In terms of the burgeoning smartwatch industry, Apple already seems fairly well positioned to own the space, even though its watch won't go on sale until later this spring. But that's not…

January 12, 2015, 12:01 AM EST

Can Apple Do for Wearable Ads What Facebook Did for Mobile? Marketers predict brands will latch onto smartwatches

TapSense this week unveiled what its programmatic ads for the soon-to-be-released Apple Watch will look like, exhibiting a buy-one-get-one-free mock offer from Starbucks. It's at least the second tech company…

January 6, 2015, 1:23 PM EST

The Myths and Mysteries of Apple's Apple How a piece of fruit with a bite mark became the world's most famous logo

Earlier in December, conservative commentator Glenn Beck raised eyebrows when he managed to link Apple's famous logo to, among other things, Nazis, homosexuality and Benedict Cumberbatch. Beck had been sent…

January 5, 2015, 12:03 AM EST

Meet the Two Singers Who Helped Make Apple's 2014 Holiday Ad So Special Dana Williams and Rhiannon Giddens

Apple is back to take you behind the scenes of its sweet holiday ad about a musical recording that spans generations. Singer-songwriter Dana Williams, who stars as the granddaughter in the…

December 18, 2014, 11:52 AM EST

Ad of the Day: Apple Goes Back 60 Years to Find Its Lovely Holiday Ad for 2014 A duet across generations

Technologies evolve, but love is timeless. That's the message of Apple's quietly poignant 2014 holiday commercial, which broke Sunday. And indeed, exactly one-half of the ad is about non-Apple tech from…

December 15, 2014, 6:52 AM EST

Agency of the Year: How R/GA Dominated Digital by Finding Its TV Groove Going big with Beats showed the shop's modern storytelling mastery

In hindsight, it's no surprise that one of the best ads of 2014 came from an unlikely corner of the advertising world: digital agency R/GA. "The Game Before the Game," for…

December 15, 2014, 12:29 AM EST

Wearable Tech Is Poised for a Breakout Year in 2015, Forrester Survey Says Apple Watch will stoke the trend

Wearable technology is going to be a hot-ticket item in the U.S. next year, according to new survey results from Forrester Research. The popularity of computers that you can wear is…

December 9, 2014, 6:07 PM EST

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