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Topic: Apple

Taco Bell's CMO on the Brand's Big Super Bowl Reveal and Taking It 'Beyond One TV Commercial'

Marisa Thalberg wants the buzz to last after the Big Game

Taco Bell has created plenty of pregame buzz around its Super Bowl spot without revealing very much at all. The Yum! Brands fast-food chain teased its first appearance since 2013…

Want to Produce Craft Beyond the Norm? Hire Confident Oddballs

Embracing peculiarity can be a strong creative force

In the late 1960s, arguably the heyday of our industry, advertising icon David Ogilvy wrote a five-point memo to his office managers worldwide, noting "the characteristics which suggest to [him]…

Who Are the Year's Best-Loved Brands? Hint: Half Are Probably Younger Than You

Digital is dominating in the battle for hearts and minds

Conventional wisdom holds that it takes decades of hard work for a company to become the most respected in its field. Maybe that’s still true, but consider this: half of…

For New York-Based Agency Kettle, Digital Is in Its DNA

Moving from smartphone to smartwatch apps

Specs Who (L. to r.) Co-founder and technical director Tyler Peterson, strategy director Paul Munkholm, partner and managing director Lauren Kushner, and co-founder and creative director Olivier Peyre What Digital agency Where New…

Global Creative Icon Tor Myhren Is Leaving Grey for Apple

He helped build the WPP shop into a worldwide force

Tor Myhren, global chief creative officer at WPP Group's Grey and president of its New York flagship office, will leave the agency at year's end for a post at tech…

These Were the Top iPhone, iPad and Apple TV Apps of 2015

Trivia Crack winning big on smartphones

Apple Inc. today revealed its top iPhone, iPad and Apple TV apps of the year. Using data from the App Store, the Cupertino, Calif.-based company detailed which apps are being…

How 'The Martian' Director Ridley Scott Is Shaking Up Movie Marketing

Plus, how he feels about his historic '1984’ Apple spot

More than three decades ago, Ridley Scott's 60-second ad for Apple, "1984," shook up advertising forever and helped establish the Super Bowl as a destination for the most ambitious marketing…

Apple Gives You the Gift of Stevie Wonder and Andra Day This Holiday

Someday at Christmas, you too may need GarageBand

Apple grabbed us right in the feels with this holiday ad, in which Stevie Wonder and protégée Andra Day sing his 1967 hit "Someday at Christmas."  The ad poses as a…

Microsoft Makes Peace With Apple in a Holiday Stunt That's Surprisingly Sweet

Harmony on 5th Avenue

Having weathered plenty of Microsoft attacks over the years—including the well-known Windows Phone spots that mercilessly mocked Siri—Apple might have had reason to feel skeptical, perhaps even hostile, when it…

Pros and Cons: How Snapchat, Twitter, Facebook and Apple Are Battling for Breaking News

Being a real-time content hub is today's Holy Grail

The battle over breaking news escalated this fall with a trio of mobile products from major tech companies. In November, Facebook announced its stand-alone app called Notify on the heels…

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