Topic: Apple
Just about every ad tech company wants to link desktop and mobile in order to retarget ads between the platforms. It’s assumed that it’ll happen eventually, but one company exiting…
We can't all be Gandhi or Picasso or Bob Dylan—or Steve Jobs, for that matter. That's the message delivered in this cheeky print ad (full image after the jump) from…
Apple products may offer cutting-edge design and functionality, but it's not cutting-edge enough—at least according to the digital designers who keep making snazzy videos imagining currently unachievable prototypes. Aatma Studio…
At a time when magazines need to create content for a variety of platforms, the old culture of operating in silos can’t continue, said Hearst Magazines president David Carey. “We have…
As the number of digital reading devices has grown, publishers have evolved to keep up. So, too, have the firms that audit them. Last year, with ad buyers clamoring for…
In our review of Apple's new iPhone spots with Zooey Deschanel and Samuel L. Jackson, we said the company doesn't often use celebrities. Technically, that's true—the vast majority of its…
Apple doesn't often use celebrities in its advertising. (Hodgman and Long don't really count—they were both largely unknown at the outset of "Get a Mac," and they played characters, not…
There finally seems to be some optimism in the newspaper business. Thanks to the consumer's love affair with the iPad, newspapers have discovered that people will pay for content. "You only…
Next Issue Media, the e-reading joint venture formed by five major U.S. print publishers, is moving into formal launch mode with a new tablet newsstand, reading app and various pricing…
Apple was founded on April Fools' Day in 1976. But in advertising, as in almost everything else, it's been no fool at all. To celebrate the company's 36th birthday, Unruly…
