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Topic: Apple

24 Hours in Advertising: Wednesday, May 20, 2015

YouTube looks to crown best video ad, and Google brings tweets to search

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Starbucks goes digital with Spotify Starbucks teamed up with Spotify to give Starbucks…

6 Apple Watch Flaws That Could Make You Queasy

Including an irrational fear of oddly placed circles

Whenever Apple launches a new product, someone somewhere is going to find a flaw. It's inevitable when you sell as many devices as Apple does, and so it goes with…

This Is Surely the Most Strangely Beautiful iPhone Parody Ad Ever Made

A woman in need of an upgrade

What is the future of smartphones? Well, for one thing, they will reside inside your skull, not in your hand. And when they malfunction, your whole body will hiccup and…

Ad of the Day: Apple Watch Gets Three Grand 60-Second Spots for Launch Day

Your life is about to change

The Apple Watch is here, and with it come the first true commercials for the device. And they're less about the nitty-gritty of product features and more about how the…

American Greetings' Apple Watch App Features an Emoji-like Taco

Company 'winks' at smartwatch users

Lines may be shorter than expected at stores today, but people are finally starting to get their Apple Watches. And when they do, they'll start downloading a bevy of branded apps—including,…

Adblock Plus Develops First Mobile Ad Blocker for iPhones

New product will likely be an ad-free mobile Web browser

A top ad-blocking service is targeting mobile this year, and plans its first product that could zap paid marketing on iPhones. Adblock Plus, the European software company that has shaken…

Ben & Jerry's Has Brought Back Apple's '1984' as a Burrito Anthem for Stoners

Will this be the official snack of 4/20?

Parodies of Apple's "1984" continue to surface at the oddest of times—such as 4/20, America's unofficial day of marijuana appreciation. Ben & Jerry's has created the spot below to celebrate the…

Breakthrough Marketing Can Only Come From Invention-Based Craft

Adweek Project Isaac and Isaac+ Awards look for true firsts

"A mind that is stretched by a new experience can never go back to its old dimensions." Ed Brojerdi Illustration: Alex Fine Oliver Wendell Holmes' words have never seemed as relevant to our…

This Watchmaker Does Not Care If You Pre-order a Damn Thing From Apple Today

Old-school grumpiness from Shinola

Traditional watchmakers are in a bit of a bind with the launch of the Apple Watch. Do they just ignore it, or do they make fun of it—and in so…

Apple Watch Gets a Series of 'Guided Tour' Videos Showing You Exactly How It Works

Countdown to April 24

Thump-thump, thump-thump, thump-thump … Will your heart beat faster for the Apple Watch after you've previewed its hotness in four "guided tour" videos the company posted on Friday? Probably. Especially if, like…

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