Topic: Apple

How Nike Is Beating Brands Like Apple and Adidas at Twitter Customer Care

The Swoosh almost always answers

Rational Interaction, a digital agency based in Seattle, last month released a study that found that 67 percent of Twitter's 310 million daily users utilize the platform for customer service. At…

The 10 Most Watched Ads on YouTube in September

Amazon and Apple battle at the top, as AT&T and Clearasil make their debuts on the Leaderboard

Marketing giants Apple and Amazon finished No. 1 and No. 2 on Adweek and Google's YouTube Ads Leaderboard for September, ranking the most-viewed spots on the video platform, as they…

How the 'New Mac' Candle Went From a Silly Idea to a Labor of Love That Sold Out on Day 1

Who knew Apple products had hints of mint and basil?

That first whiff of a freshly opened Apple box is an experience many of us can conjure up in our minds. But could you create a formula to truly capture…

A Lone Red Balloon's Journey Ends Joyfully in Latest 'Practically Magic' iPhone 7 Spot

Apple pushes iOS 10's expressive messaging

Among iOS 10's shiny new toys is a messaging feature that allows you to add effects to your message bubbles, send full-screen animations with your messages, add handwritten notes and…

James Corden Pitches Delightfully Terrible Ad Ideas to Apple Music in This Meta Spot

An entertaining send-up of prestige advertising

There's a certain kind of advertising that you know is vying for a Cannes Lion, the kind of prestige work that will really make you think about the state of…

Apple's First Big iPhone 7 Spot Is One of the Most Gorgeously Lit Commercials Ever

Pushes the camera's improvements in low light

Apple broke a pair of iPhone 7 commercials during the Emmy Awards on Sunday night, advertising the latest incarnation of the device with the line: "Practically magic." The spots push…

Conan Made This Hilarious and Perfect AirPods Ad Spoofing the iPod Silhouettes

Maybe don't dance too hard

When Apple introduced its wireless AirPod earphones at its media event last week, there was immediate suspicion that these cute little gizmos might pose a particular problem for consumers. Conan…

Ad of the Day: Apple Pitches Its Health App With Soothing Animation and Stop Motion

Colorful series of spots promotes wellness

Use Apple's Health app, and you'll have an easier time improving your health and wellness. That's Apple's pitch in its marvelously simple new spots, which use stop motion and animation…

9 Digital Marketing Stats From the Past Week That You Need to See

Pumpkin spice and podvertising to Snapchat's impact

It was an unusually good week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling.  The following nine stats in particular caught our eye: 1. The pumpkin spice…

Adweek Podcast: Let's Talk iPhone 7 and Facebook's War With Ad Blockers

It's a tech bonanza this week

Apple's got a new iPhone, Facebook's escalating its war with ad blockers, and Snapchat is poised to earn $1 billion in 2017.     With so much tech news to cover, we…