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Topic: Apparel

James Franco Tries Advertising, Directs Spots for Seven Jeans What took him so long?

Oh look, James Franco is doing something new with a camera. The actor, etc., is adding adman to his already-crowded resume by directing a series of 10 spots for designer…

February 8, 2012, 2:21 PM EST

Affliction Clothing Now Taking Its Cues From 'Braveheart' New spot feels like Levi's, but is still a step forward

Affliction, a clothing brand much maligned by its association with douchebags and its frequent appearances on Jersey Shore, is trying to reclaim some of its hardcore appeal in a new…

January 17, 2012, 1:11 PM EST

Androgynous Man Models Push-Up Bra in Dutch Retailer's Ads Andrej Pejić goes up a few cup sizes

This is pretty great. HEMA, a retail chain in the Netherlands, is sneakily advertising its push-up bras by having a man wear them in the advertising. It's not just any…

December 13, 2011, 10:46 AM EST

Women Bungee Jump Into Giant Plunging Cleavage on Wonderbra Ad A giant leap for womankind

Wonderbra has developed a new bra called the Ultimate Plunge, which the marketer says gives women "the confidence to embrace the plunging neckline trend." And speaking of bravery and plunging,…

December 7, 2011, 10:11 AM EST

Brooks Brothers Pulls Wool Over Your Eyes With Singing Lambs Isn't cashmere from goats?

Animals singing Christmas songs—it's a cliché of the holiday season, and one that Brooks Brothers heartily embraces in the video below. The point is to emphasize the clothing chain's longevity.…

December 5, 2011, 1:10 PM EST

Benetton Not Feeling the Love for Its 'Unhate' Kissing Campaign Pope ad is quickly pulled

An image of the Pope smooching an Egyptian Imam—who wouldn't like that? It's just one example of controversial kissin' couples (mainly world leaders in conflict, like Barack Obama and Hu…

November 17, 2011, 8:02 AM EST

Gap Kids Wants Candy, but What It Needs Is Warmer Clothes Peppy spot, but what's up with this winter outfit?

Unless your mind's in the gutter, adorable wide-eyed little girls singing "I Want Candy" is completely innocent. And a pair of tiny black sequined booty shorts is a kicky wardrobe…

November 16, 2011, 10:28 AM EST

X-Ray Specs App Lets You Undress Models in Clothing Catalog Make Moosejaw's bulky outerwear disappear

Outdoor-clothing retailer Moosejaw is one of the few brands currently using augmented reality to its full potential—i.e., for soft-core porn. Specifically, the dirty, dirty minds at the company have come…

November 14, 2011, 11:32 AM EST

L'eggs Attempts a Comeback: Too L'ittle Too L'ate? Try on the new spot, and some vintage pantyhose ads

Just because Kate Middleton can rock sheer pantyhose doesn't mean 20- and 30-something women all over the place will follow her lead. Or does it? L'eggs, the brand that pioneered…

November 9, 2011, 11:11 AM EST

Vooray's Ludicrous Lake-Jumping Video Is Neck-Breakingly Awesome Who's up for a ride?

We've seen giant waterslides on YouTube before, and have come to expect footage from them to be extensively doctored. But this clip, filmed last Saturday in Paradise, Utah, and released…

September 1, 2011, 2:48 PM EDT