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Topic: Apparel

Sears Wins Contest for Most Inappropriate T-Shirt of the Year

Item is quickly pulled from online store

When it comes to the politics of provocative T-shirts, there are degrees of complexity and impropriety. JCPenney last year caused much anxiety and heated intellectual debate over gender roles with…

Bloody Parking-Lot Crime Scene: A Wrangler Production?

'Found footage' sure has a lot of jeans in it

No one falls for the "homemade" video anymore. Most of us see a shaky handheld clip or a piece of "found footage" online and immediately ask which movie or brand…

Finally: Scratch-n-Sniff Jeans That Smell Like Raspberries

Come on, you know you want them

Asking someone to sniff your pants probably counts as sexual harassment, but what if the jeans smelled so nice, they just had to be sniffed? I'll assume that Naked &…

James Franco Tries Advertising, Directs Spots for Seven Jeans

What took him so long?

Oh look, James Franco is doing something new with a camera. The actor, etc., is adding adman to his already-crowded resume by directing a series of 10 spots for designer…

Affliction Clothing Now Taking Its Cues From 'Braveheart'

New spot feels like Levi's, but is still a step forward

Affliction, a clothing brand much maligned by its association with douchebags and its frequent appearances on Jersey Shore, is trying to reclaim some of its hardcore appeal in a new…

Androgynous Man Models Push-Up Bra in Dutch Retailer's Ads

Andrej Pejić goes up a few cup sizes

This is pretty great. HEMA, a retail chain in the Netherlands, is sneakily advertising its push-up bras by having a man wear them in the advertising. It's not just any…

Women Bungee Jump Into Giant Plunging Cleavage on Wonderbra Ad

A giant leap for womankind

Wonderbra has developed a new bra called the Ultimate Plunge, which the marketer says gives women "the confidence to embrace the plunging neckline trend." And speaking of bravery and plunging,…

Brooks Brothers Pulls Wool Over Your Eyes With Singing Lambs

Isn't cashmere from goats?

Animals singing Christmas songs—it's a cliché of the holiday season, and one that Brooks Brothers heartily embraces in the video below. The point is to emphasize the clothing chain's longevity.…

Benetton Not Feeling the Love for Its 'Unhate' Kissing Campaign

Pope ad is quickly pulled

An image of the Pope smooching an Egyptian Imam—who wouldn't like that? It's just one example of controversial kissin' couples (mainly world leaders in conflict, like Barack Obama and Hu…

Gap Kids Wants Candy, but What It Needs Is Warmer Clothes

Peppy spot, but what's up with this winter outfit?

Unless your mind's in the gutter, adorable wide-eyed little girls singing "I Want Candy" is completely innocent. And a pair of tiny black sequined booty shorts is a kicky wardrobe…

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