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Topic: Apparel

High-Tech Socks Easily Sorted With Embedded Microchip, iPhone App

Samy Liechti proudly shows off his invention

Have you ever wondered to yourself, Why isn't there a microchip in my sock? No, you haven't. Because it is a sock, and not a computer. But Samy Liechti, founder…

Maru, the Internet's Top Cat, Goes to Work for Uniqlo

Japanese clothier also taps Joe Montana for ads

Joe Montana won four Super Bowls quarterbacking the San Francisco 49ers. Maru the cat couldn't throw a forward pass to save his life. Unlike some pitch-kitties, he doesn't even have…

Nike Looking Forward to 2032 Cairo Olympics

Jordan Brand dreams of next great basketball rivalry

Nike continues to hog the advertising spotlight around this year's Olympics despite not being an actual Olympic sponsor. In addition to the brand's stellar "Find Your Greatness" spots, Wieden +…

Jason Priestley Goes Back to School, This Time as a Teacher

Old Navy continues its 1990s TV fixation

Old Navy's 1990s TV flashback advertising continues, moving on from the stars of Blossom to the dreamboat king of Beverly Hills, 90210. This time, Jason Priestley's been cast as an…

'Gooks of Hazzard' Shirt Blasted for Racial Slur

Skateboard brand's design 'unacceptable,' Asian rights group says

If you like retro TV and racist slurs, have we got the T-shirt for you. Baker Skateboards is taking some heat this week for its shirt called “The Gooks of…

It's Stompeez vs. Silly Slippeez in the Stompable-Slipper Wars

Infomerical rivals in smackdown

Catchy jingles, rainbow swirls, sparkle transitions—Stompeez has all the hallmarks of a successful toy commercial. And with genius lyrics like "We love 'em! We want 'em!" it's no wonder the…

American Apparel Welcomes an Older Model Into Its Ads

'Jacky' pitches Advanced Basics line

American Apparel takes a break from hypersexualizing barely twentysomething hotties in a new campaign touting its Advanced Basics line. Meet Jacky, a new model with long legs and flowing silver…

Offerman, Robinson Back for Round 2 of New Era's Cubs-White Sox Campaign

What would Nick give for a World Series victory?

NBC sitcom stars Nick Offerman, a Cubs fan, and Craig Robinson, a White Sox fan, return in a second satisfying Brooklyn Brothers spot for sports-cap maker New Era. (See the…

Bethenny Frankel Tries to Bring 'Real Women' to Skinnygirl

Does she really deserve a pat on the back?

There's truth—real authenticity—in this advertising. At least, that's the promise behind campaigns like the one for just-launched Skinnygirl Smoothers n' Shapers, a line of Spanx-like underthings from ubiquitous loudmouth and…

Angry Cat Among Those Testing Columbia Sportswear Products

Plus, a second disgusting taste test this week

Columbia Sportswear, last seen freezing its underlayers off with hypothermia-defying Dutch stuntman Wim Hof, has now created a faux science YouTube series called "Great Moments in Trying Stuff" to celebrate…

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