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Topic: Apparel

Lyle Lovett's Latest Gig: Men's Shirts Hamilton Shirts teams with Western star, likely to leave fans in stitches

Four-time Grammy winner Lyle Lovett is usually busy writing songs, touring with his 18-piece band, acting in the occasional movie or riding horses on his Texas farm. The last thing…

March 21, 2013, 2:32 PM EDT

How Did Amazon End Up Selling T-Shirts With Ridiculously Offensive Slogans? Blame it on automation run amok

Amazon has taken some heat for offering T-shirts with extremely offensive, upsetting slogans—"Keep calm and rape a lot," "Keep calm and grope a lot," "Keep calm and knife her"—from a…

March 21, 2013, 2:07 PM EDT

The Best (and Worst) Brand Extensions Thinking of nudging your brand name into a new category? Good luck. But please, read this first

It’s a plane! It’s a purifier! It’s both! In theory, launching a successful brand extension should be easy. All you have to do is take a familiar name and slap it…

February 4, 2013, 3:56 AM EST

Gildan Apparel Releases One-Night-Stand Super Bowl Ad How far will he go to retrieve his favorite shirt?

The biggest night in Gildan's marketing history will be a one-night stand—at least when it comes to the theme of its ad. The apparel marketer just released the teaser below for…

February 1, 2013, 9:52 AM EST

Calvin Klein, Speed Stick to Make Super Bowl Advertising Debuts Two :30s are all about the underwear

Two more brands are joining the Super Bowl advertising party for the first time—with a pair of ads that really get into underwear. Calvin Klein and Colgate-Palmolive deodorant brand Speed Stick…

January 31, 2013, 7:55 AM EST

Ad of the Day: Lacoste One day, you'll change your polo shirt with a swipe of your hand (or not)

You are walking down the street. You decide you don't like the color of your shirt. You swipe at your chest like it's a touch screen. Your shirt changes color,…

December 11, 2012, 2:04 PM EST

Billboard Spits Out Men's Dress Shirts at the Drop of a Tweet Ogilvy India stunt

Finally, a billboard that isn't someone's random personals ad. Ogilvy India covered a billboard for clothing brand Allen Solly with shirts, then wired the shirts into a computer that randomly…

December 11, 2012, 11:34 AM EST

L.L. Bean Has a Laugh About Tumblr Saluting Its Hunky Models Liz Pride's fantasies get noticed

All anyone here in Maine can talk about this week is Your LL Bean Boyfriend, a Tumblr started by Liz Pride, a native Mainer, dedicated to the hunky, outdoorsy dudes…

December 10, 2012, 2:44 PM EST

Michael J. Fox and Tracy Pollan Lead Gap's Love-Themed Holiday Ads All colors of affection

Michael J. Fox and Tracy Pollan represent "true love" in a holiday print ad for Gap, part of the retailer's "Love Comes in Every Shade" campaign via Peterson Milla Hooks…

November 16, 2012, 10:00 AM EST

American Apparel, Gap Blasted for Hurricane Sandy Ad Fails Stormy sales pitches get chilly reception

Clothing brands appear to have committed the biggest brand fails of Hurricane Sandy, with both American Apparel and Gap forgetting that death and loss make a poor springboard for promotional…

October 30, 2012, 1:54 PM EDT

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