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Topic: Apparel

Drink Up the Great Outdoors With Patagonia's New Organic Beer

Partnership with New Belgium Brewing

Patagonia has partnered with New Belgium Brewing on an organic beer called California Route, and the product description is exactly as bourgie and detestable as you'd expect. The word nerd…

If Your Thighs Can Touch, Lululemon Pants Might Not Be Right for You

Founder blames fabric woes on 'some women's bodies'

UPDATE: On Dec. 9, 2013, lululemon announced that founder Chip Wilson will step down as board chairman before an annual meeting in June 2014. Laurent Potdevin, formerly president of TOMS, will…

Christopher Walken Is the World's Weirdest Tailor in Crazy Danish Clothing Ads

Shear madness from Jack & Jones

As an actor, Christopher Walken can effortlessly stretch from insanely intense to intensely insane. The cooler end of his range comes into play in these darkly stylish spots by Copenhagen…

The Right Underwear Makes You an Invincible Badass, Says Fruit of the Loom

First work from CP+B

Ever have that dream where you look down and realize you're wearing only your underwear? Not me. That dream's for losers. The people in Crispin Porter + Bogusky's first work…

Underwear Models Tightrope the Alps to Debut Fall Catalog

Stunning feat from Paul Smith

Soiling their skivvies is not an option for slackliners Antoine Moineville and Tancrède Melet as they perform mind-bogglingly dangerous stunts 2,500 meters above the ground in the French Alps for…

Abercrombie & Fitch Covers 'What Does the Fox Say?' in Mind-Blowing Parody

Even odder than the original?

Dog goes woof. Cat goes meow. But what do the shirtless Abercrombie & Fitch models say? They're so good looking, who cares?! Behold A&F's hunks, stripped to the waist and pleasingly…

Shop at Burlington, and Never Awkwardly Discuss Your Fashion Sense in Public Again

Silver + Partners to the rescue

After years of the hard sell, some regional and national retailers are actually trying to build brands. Last month, Men's Warehouse jettisoned its bearded chairman from its advertising (after jettisoning…

Ladies, Hanes Wants to Know the Color of Your Panties

And they double dog dare you to tell Twitter

Hanes is asking women to overshare on social media by telling the world the color of their undies. They're pretending that revealing your panty color is some sort of slightly…

Abercrombie & Fitch Recycles Decade-Old Campaign Idea, Figuring You Won't Remember Anyway

New 'Stars on the Rise'

Apparently unable to think up a new idea vapid enough for its liking, Abercrombie & Fitch—the self-proclaimed brand for the cool kids!—revisits its "Stars on the Rise" campaign from the…

Is This Surfing Ad From Roxy Apparel Too Sexy for Its Own Good?

Teaser with Stephanie Gilmore provokes outcry

Surf and sports apparel brand Roxy's teaser ad for the Pro Biarritz 2013 surfing contest, which it's sponsoring, is more about butts than surfing, which hasn't sat well with some…

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