Advertisement

Topic: Apparel

Shop at Burlington, and Never Awkwardly Discuss Your Fashion Sense in Public Again

Silver + Partners to the rescue

After years of the hard sell, some regional and national retailers are actually trying to build brands. Last month, Men's Warehouse jettisoned its bearded chairman from its advertising (after jettisoning…

Ladies, Hanes Wants to Know the Color of Your Panties

And they double dog dare you to tell Twitter

Hanes is asking women to overshare on social media by telling the world the color of their undies. They're pretending that revealing your panty color is some sort of slightly…

Abercrombie & Fitch Recycles Decade-Old Campaign Idea, Figuring You Won't Remember Anyway

New 'Stars on the Rise'

Apparently unable to think up a new idea vapid enough for its liking, Abercrombie & Fitch—the self-proclaimed brand for the cool kids!—revisits its "Stars on the Rise" campaign from the…

Is This Surfing Ad From Roxy Apparel Too Sexy for Its Own Good?

Teaser with Stephanie Gilmore provokes outcry

Surf and sports apparel brand Roxy's teaser ad for the Pro Biarritz 2013 surfing contest, which it's sponsoring, is more about butts than surfing, which hasn't sat well with some…

Man Strikes Back at Abercrombie & Fitch by Giving Its Clothes to the Homeless

Stunt takes apparel brand beyond 'cool kids'

It's fairly well established that Abercrombie & Fitch doesn't want the wrong sort of people wearing its clothes. A couple of years back, it even offered (as part of a…

Creepy German Ad Shows Off World's Roomiest and Toastiest Winter Coat

Relax with me by this roaring fire

Dr. Who, your jacket is ready. In this odd spot for 66°North outerwear from German agency Grabarz & Partner, some commuter dude shivering at a remote Icelandic bus stop encounters…

Slip Into Underpantones, Underpants That Come in Pantone Colors

Impress your nerdificant other

South African design agency Mark recently mocked up some Underpantones—underwear that come in various Pantone colors. They're intended for both men and women, and each pack is helpfully labeled with…

How Did Amazon End Up Selling T-Shirts With Ridiculously Offensive Slogans?

Blame it on automation run amok

Amazon has taken some heat for offering T-shirts with extremely offensive, upsetting slogans—"Keep calm and rape a lot," "Keep calm and grope a lot," "Keep calm and knife her"—from a…

Billboard Spits Out Men's Dress Shirts at the Drop of a Tweet

Ogilvy India stunt

Finally, a billboard that isn't someone's random personals ad. Ogilvy India covered a billboard for clothing brand Allen Solly with shirts, then wired the shirts into a computer that randomly…

L.L. Bean Has a Laugh About Tumblr Saluting Its Hunky Models

Liz Pride's fantasies get noticed

All anyone here in Maine can talk about this week is Your LL Bean Boyfriend, a Tumblr started by Liz Pride, a native Mainer, dedicated to the hunky, outdoorsy dudes…

Advertisement