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Topic: Apparel

The Right Underwear Makes You an Invincible Badass, Says Fruit of the Loom

First work from CP+B

Ever have that dream where you look down and realize you're wearing only your underwear? Not me. That dream's for losers. The people in Crispin Porter + Bogusky's first work…

Underwear Models Tightrope the Alps to Debut Fall Catalog

Stunning feat from Paul Smith

Soiling their skivvies is not an option for slackliners Antoine Moineville and Tancrède Melet as they perform mind-bogglingly dangerous stunts 2,500 meters above the ground in the French Alps for…

Abercrombie & Fitch Covers 'What Does the Fox Say?' in Mind-Blowing Parody

Even odder than the original?

Dog goes woof. Cat goes meow. But what do the shirtless Abercrombie & Fitch models say? They're so good looking, who cares?! Behold A&F's hunks, stripped to the waist and pleasingly…

Shop at Burlington, and Never Awkwardly Discuss Your Fashion Sense in Public Again

Silver + Partners to the rescue

After years of the hard sell, some regional and national retailers are actually trying to build brands. Last month, Men's Warehouse jettisoned its bearded chairman from its advertising (after jettisoning…

Ladies, Hanes Wants to Know the Color of Your Panties

And they double dog dare you to tell Twitter

Hanes is asking women to overshare on social media by telling the world the color of their undies. They're pretending that revealing your panty color is some sort of slightly…

Abercrombie & Fitch Recycles Decade-Old Campaign Idea, Figuring You Won't Remember Anyway

New 'Stars on the Rise'

Apparently unable to think up a new idea vapid enough for its liking, Abercrombie & Fitch—the self-proclaimed brand for the cool kids!—revisits its "Stars on the Rise" campaign from the…

Is This Surfing Ad From Roxy Apparel Too Sexy for Its Own Good?

Teaser with Stephanie Gilmore provokes outcry

Surf and sports apparel brand Roxy's teaser ad for the Pro Biarritz 2013 surfing contest, which it's sponsoring, is more about butts than surfing, which hasn't sat well with some…

Man Strikes Back at Abercrombie & Fitch by Giving Its Clothes to the Homeless

Stunt takes apparel brand beyond 'cool kids'

It's fairly well established that Abercrombie & Fitch doesn't want the wrong sort of people wearing its clothes. A couple of years back, it even offered (as part of a…

Creepy German Ad Shows Off World's Roomiest and Toastiest Winter Coat

Relax with me by this roaring fire

Dr. Who, your jacket is ready. In this odd spot for 66°North outerwear from German agency Grabarz & Partner, some commuter dude shivering at a remote Icelandic bus stop encounters…

Slip Into Underpantones, Underpants That Come in Pantone Colors

Impress your nerdificant other

South African design agency Mark recently mocked up some Underpantones—underwear that come in various Pantone colors. They're intended for both men and women, and each pack is helpfully labeled with…

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