Advertisement

Topic: Apparel

Why Droga5 Thinks Its Jockey Campaign Could Last for a Decade

Planting a flag and 'Supporting greatness'

IDEA: What would Buzz Aldrin do? It depends on his underwear. He did impressive things in the '60s while wearing Jockey briefs—walking on the moon, for one. But imagine what he'd…

ModCloth Signs Pledge to Avoid Retouching Photos of its Models

Photoshopped images will get 'Truth in Advertising' labels

Ever wish advertisers would just admit when they've airbrushed their models? Online retailer ModCloth promised to do so when it became the first retailer to sign the "Heroes Pledge for Advertisers."…

PacSun, StyleHaul Partner in Back-to-School YouTube Campaign

Online stars engage young shoppers

Lifestyle apparel company PacSun is the latest in a growing number of retailers to partner with YouTube content creators. In a cutting-edge back-to-school marketing campaign, PacSun will feature YouTube stars…

Ad of the Day: A Girl Faces Her Monstrous Fears in Old Navy's Back-to-School Musical

CAA's four-minute video is odd yet infectious

Old Navy has become famous for its quirky TV spots over the years. But the apparel retailer is branching out for this year's back-to-school season with an ambitious four-minute music…

Why Did These $68 Shorts From Stitch Fix Show Up With a $24.97 Price Tag From Nordstrom Rack?

Popular service says blogger's delivery was a fluke

Blogger Kat Bouska usually loves being surprised by what's inside her monthly Stitch Fix fashion box deliveries, but the most recent one included something she truly didn't expect: an original…

Amy Poehler's Newest Job for Old Navy? World's Worst Spelling Bee Moderator

Comedy queen is becoming the retailer's go-to ad star

Amy Poehler goes to the top of the class in her latest Old Navy commercial, in which the Parks and Recreation actress moderates a spelling bee. Of course, we've seen her…

Ad of the Day: Michael Jordan Is Back for Hanes and Ready to Judge Your Piss-Poor Golfing

Basketball legend marks 25 years as brand's spokesman

Michael Jordan is back on TV for Hanes, once again intimidating the hell out of the mere mortals graced by his presence. Previously, he was quietly judging his fellow first-class passenger,…

Japan Is Selling Zoo Jeans, Fashionably Ripped by Lions, Tigers and Bears

Charity project is pretty wild

Fashion designers can be temperamental beasts, but this is ridiculous. Supporters seeking to raise funds to renovate the Kamine Zoo in Hitachi, Japan, have launched a brand billed as "the only…

Levi's Is Looking to Keep Things Light With Fun-Focused New Ad Campaign

CMO says too many fashion brands are 'overly serious'

Levi's is trying on a simple, straightforward message in its first big push since reuniting with longtime agency FCB (and also hiring The House Worldwide) in February. Unveiling a global campaign…

Board Shorts Maker Unleashes Craziest Ad Ever About the Evils of Chafing

Painful stuff from Turq Sport

Surfers! Dude-bros! Rejoice! Swim shorts maker Turq Sport is here to save you from the beach's most evil of villains. Yes, that's right—chafing. In this delightfully campy spot, we see how…

Advertisement