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Topic: Apparel

If Patrick Bateman Were a Hipster, He'd Kill For Denham Jeans Brand remakes American Psycho

What if Patrick Bateman were a hipster? It would look a lot like this brilliant remake of two American Psycho scenes, updated for our decade of obsessive beard cultivation and…

January 21, 2014, 2:06 PM EST

Simple, Revolutionary Lingerie Ads Feature Beautiful Models and No Photoshop Aerie gets real

If I could stand up and Top Gun high-five a brand right now, it would definitely be Aerie and its new Aerie Real campaign. The sister brand of American Eagle markets…

January 21, 2014, 8:26 AM EST

Activewear Maker Lucy Urges Women to Drop Into a Yoga Pose at the First Sign of Holiday Stress Elizabeth Banks directs new spot

How do you deal with holiday stress? Activewear maker Lucy is humorously urging women to try something unconventional this year. Try dropping to the floor and adopting the "child's pose"…

December 2, 2013, 10:54 AM EST

Drink Up the Great Outdoors With Patagonia's New Organic Beer Partnership with New Belgium Brewing

Patagonia has partnered with New Belgium Brewing on an organic beer called California Route, and the product description is exactly as bourgie and detestable as you'd expect. The word nerd…

November 13, 2013, 9:36 AM EST

If Your Thighs Can Touch, Lululemon Pants Might Not Be Right for You Founder blames fabric woes on 'some women's bodies'

UPDATE: On Dec. 9, 2013, lululemon announced that founder Chip Wilson will step down as board chairman before an annual meeting in June 2014. Laurent Potdevin, formerly president of TOMS, will…

November 7, 2013, 4:02 PM EST

Christopher Walken Is the World's Weirdest Tailor in Crazy Danish Clothing Ads Shear madness from Jack & Jones

As an actor, Christopher Walken can effortlessly stretch from insanely intense to intensely insane. The cooler end of his range comes into play in these darkly stylish spots by Copenhagen…

October 16, 2013, 9:56 AM EDT

Kiton Takes a Spin With Formula 1 Driver Alexander Rossi to appear in minute-long short for the Italian label

If you’ve ever seen paparazzi shots of Jay-Z or Kanye West and wondered what brand makes those flashy Italian threads they’re sporting, the name is Kiton. The rarified Neapolitan fashion…

October 14, 2013, 3:33 PM EDT

The Right Underwear Makes You an Invincible Badass, Says Fruit of the Loom First work from CP+B

Ever have that dream where you look down and realize you're wearing only your underwear? Not me. That dream's for losers. The people in Crispin Porter + Bogusky's first work…

October 7, 2013, 9:46 AM EDT

Underwear Models Tightrope the Alps to Debut Fall Catalog Stunning feat from Paul Smith

Soiling their skivvies is not an option for slackliners Antoine Moineville and Tancrède Melet as they perform mind-bogglingly dangerous stunts 2,500 meters above the ground in the French Alps for…

October 4, 2013, 9:55 AM EDT

Abercrombie & Fitch Covers 'What Does the Fox Say?' in Mind-Blowing Parody Even odder than the original?

Dog goes woof. Cat goes meow. But what do the shirtless Abercrombie & Fitch models say? They're so good looking, who cares?! Behold A&F's hunks, stripped to the waist and pleasingly…

September 24, 2013, 8:19 AM EDT

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