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Topic: Apparel

The Right Underwear Makes You an Invincible Badass, Says Fruit of the Loom First work from CP+B

Ever have that dream where you look down and realize you're wearing only your underwear? Not me. That dream's for losers. The people in Crispin Porter + Bogusky's first work…

October 7, 2013, 9:46 AM EDT

Underwear Models Tightrope the Alps to Debut Fall Catalog Stunning feat from Paul Smith

Soiling their skivvies is not an option for slackliners Antoine Moineville and Tancrède Melet as they perform mind-bogglingly dangerous stunts 2,500 meters above the ground in the French Alps for…

October 4, 2013, 9:55 AM EDT

Abercrombie & Fitch Covers 'What Does the Fox Say?' in Mind-Blowing Parody Even odder than the original?

Dog goes woof. Cat goes meow. But what do the shirtless Abercrombie & Fitch models say? They're so good looking, who cares?! Behold A&F's hunks, stripped to the waist and pleasingly…

September 24, 2013, 8:19 AM EDT

Ad of the Day: Alexa Ray Joel, Dhani Harrison Play Their Fathers' Songs for Gap Are they being themselves?

Talk about "pop" music. I'm both attracted to and repelled by this "Back to Blue" campaign for Gap—by ad agency Peterson Milla Hooks—featuring Alexa Ray Joel, daughter of Billy, and Dhani…

September 19, 2013, 10:19 AM EDT

Shop at Burlington, and Never Awkwardly Discuss Your Fashion Sense in Public Again Silver + Partners to the rescue

After years of the hard sell, some regional and national retailers are actually trying to build brands. Last month, Men's Warehouse jettisoned its bearded chairman from its advertising (after jettisoning…

September 13, 2013, 9:51 AM EDT

Ladies, Hanes Wants to Know the Color of Your Panties And they double dog dare you to tell Twitter

Hanes is asking women to overshare on social media by telling the world the color of their undies. They're pretending that revealing your panty color is some sort of slightly…

August 2, 2013, 10:14 AM EDT

Abercrombie & Fitch Recycles Decade-Old Campaign Idea, Figuring You Won't Remember Anyway New 'Stars on the Rise'

Apparently unable to think up a new idea vapid enough for its liking, Abercrombie & Fitch—the self-proclaimed brand for the cool kids!—revisits its "Stars on the Rise" campaign from the…

July 23, 2013, 12:01 PM EDT

Is This Surfing Ad From Roxy Apparel Too Sexy for Its Own Good? Teaser with Stephanie Gilmore provokes outcry

Surf and sports apparel brand Roxy's teaser ad for the Pro Biarritz 2013 surfing contest, which it's sponsoring, is more about butts than surfing, which hasn't sat well with some…

July 9, 2013, 10:45 AM EDT

Embattled Abercrombie CEO Backpedals on Exclusionary Comments Brand took a hit last week, says consumer perception tracking firm

After a viral video incited widespread backlash against Abercrombie & Fitch Co., CEO Michael S. Jeffries tried to stem the tide of hostility, according to the L.A. Times. Critics lambasted the…

May 17, 2013, 1:21 PM EDT

Man Strikes Back at Abercrombie & Fitch by Giving Its Clothes to the Homeless Stunt takes apparel brand beyond 'cool kids'

It's fairly well established that Abercrombie & Fitch doesn't want the wrong sort of people wearing its clothes. A couple of years back, it even offered (as part of a…

May 15, 2013, 10:58 AM EDT

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