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Topic: Apparel

Wrangler Busts Out Its Cringeworthy Evil Twin, Wrongler, in These Bizarre Ads

So wrong

This week's honors for goofiest mangling of one's own brand name goes to Wrangler, which is launching a social and out-of-home campaign in Europe contrasting "Wrangler" and "Wrongler" ways of…

New Era Looks to Feature the Next Generation of NFL Stars in Ad Push

Rising talent tapped to show off official sideline caps

New Era is going young to promote its next wave of sideline caps for the National Football League. The longtime cap maker will debut its first spot today for the upcoming…

Pharrell Anoints a New Generation (and Definition) of Superstars in Adidas Video

Pushing talent into the spotlight

Johannes Leonardo's new "Superstar" campaign for Adidas, which features Pharrell and is centered around the Supershell collection he designed, claims to both democratize the idea of superstardom and make it…

Pharrell Got an Architect, Photographer and 2 Artists to Design Adidas' New Sneakers

Diverse talent on your toes

Bringing in artists to design limited-edition shoes is a no-brainer. But an architect and a photographer? That makes things a bit more interesting. Pharrell Williams, who was named to Adweek's Creative…

How a $0 Marketing Budget Bought a Fortune in Athlete Endorsements

Mizzen + Main's dress shirts for jocks get priceless plugs

Apart from being star athletes, Drew Brees of the New Orleans Saints, the Washington Nationals' Bryce Harper, the L.A. Clippers' Dahntay Jones, Pierre Garçon of the Washington Redskins and Joe…

As Journalists Prepare to Swarm Iowa, This Shop Has Created the Perfect Shirts for Them

Raygun is ready for the caucus craziness

Every four years, the journalistic equivalent of the Eye of Sauron sets its gaze upon Iowa.  For residents of the state, whose caucuses mark the beginning of the presidential election season,…

Did Lord & Taylor's Hot Instagram Campaign Thumb Its Nose at FTC Disclosure Rules?

Some fear regulatory crackdown if brands downplay paid placement

Last weekend, Lord & Taylor scored a social media coup with an Instagram blitz that had 50 fashion influencers wearing the same dress, which sold out right away. There was, however,…

Lord & Taylor Got 50 Instagrammers to Wear the Same Dress, Which Promptly Sold Out

Flooding fashion feeds pays off

For fashion junkies addicted to Instagram, this weekend probably had quite a few moments of déjà vu. Retailer Lord & Taylor blitzed into feeds by partnering with 50 influential fashionistas on…

The Labels on These Clothes Tell the Tragic Stories of the Workers Who Made Them

Strong stuff from the Canadian Fair Trade Network

The label on a piece of clothing might reveal something about its provenance, but it hardly tells the whole story. The Canadian Fair Trade Network wanted to change that. To…

Why So Many People Are Suddenly Wearing $600 Canada Goose Coats

Thank Sundance, Kate Upton and penguins

brightcove.createExperiences(); Supermodel Kate Upton is already known for her enormous ……

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