Topic: Apparel
Two more brands are joining the Super Bowl advertising party for the first time—with a pair of ads that really get into underwear. Calvin Klein and Colgate-Palmolive deodorant brand Speed Stick…
You are walking down the street. You decide you don't like the color of your shirt. You swipe at your chest like it's a touch screen. Your shirt changes color,…
Finally, a billboard that isn't someone's random personals ad. Ogilvy India covered a billboard for clothing brand Allen Solly with shirts, then wired the shirts into a computer that randomly…
All anyone here in Maine can talk about this week is Your LL Bean Boyfriend, a Tumblr started by Liz Pride, a native Mainer, dedicated to the hunky, outdoorsy dudes…
Michael J. Fox and Tracy Pollan represent "true love" in a holiday print ad for Gap, part of the retailer's "Love Comes in Every Shade" campaign via Peterson Milla Hooks…
Clothing brands appear to have committed the biggest brand fails of Hurricane Sandy, with both American Apparel and Gap forgetting that death and loss make a poor springboard for promotional…
We've reached the point where having a skeleton is bold and empowering, judging by Nike's new X-Ray Bones women's athletic tights. They do look pretty cool. And as Blisstree's Hanna…
Real men build rocket ships with their bare hands. Real men wear Glenn Beck jeans. They're American jeans, partly because they were made in America but mostly because Glenn Beck…
New York's Metropolitan Transportation Authority has begun rolling out ads on the front of its MetroCards. First stop: the Gap, which exhorts riders to "Be bright NYC," with the word…
Wonderbra has come out with a new "Decoder" app, perhaps inspired by the X-ray specs advertised in old comic books—or more probably by something very similar that outdoor-clothing retailer Moosejaw…
