Advertisement

Topic: Apparel

Here's Victoria's Secret Super Bowl Ad, and It's Exactly What You’d Expect

'We do what we know'

Victoria's Secret has joined the conga line of brands—including Lexus, Bud Light, Budweiser, Mercedes and Kia—releasing their Super Bowl ads before the game. This year marks the third game in which…

Adults Apparently Wanted Underoos So Badly, They're Already Sold Out

Hot Topic strikes retro gold

Never underestimate the power of nostalgia, even in the form of quasi-ironic undergarments. Internet users of a certain age have been abuzz over the past 24 hours about a new line…

When This Lingerie Brand Stopped Photoshopping Models, Sales Shot Up 9%

Aerie's pledge is paying off

Aerie's bold decision to ditch Photoshop and other retouching tools in its lingerie ads may be paying off in more than just good karma and public approval. According to Business Insider,…

Ad of the Day: Everything's Great, Then Awful, Then Maybe OK in John Wall's Foot Locker Ad

NBA standout sees his future in this fun, free-wheeling spot

John Wall's new Adidas shoe just dropped at Foot Locker. And according to this new ad, it might just be the beginning of something both great and terrible. "The Process" from…

U.S. Map Shows the Best-Selling NFL Jersey Among Women in Each State

Andrew Luck is No. 1 overall, but there are some oddities

Despite the league's high-profile problems with domestic violence, millions of women nonetheless love the NFL. They make up some 46 percent of NFL fans, and they're a major target for…

This Outfit Designed to Help Change Clothes in Public Is at 2,000% of Its Kickstarter Goal

The Undress brilliantly solves a common problem

With a tagline like "Change clothes in public without ever getting naked," The Undress has a pretty clear sales proposition, and people are lining up in droves to hand the…

Patagonia Goes Full Chipotle in This Intense Animation About Goose Down

'What the pluck?'

You'll never think about down jackets or Blue Oyster Cult the same way again after watching Patagonia's darkly informative new video set to the tune of "Don't Fear the Reaper." In…

Are These Feminist Superhero Panties Empowering, or a Tiny Bit Weird?

Amelia Earhart and more join this Dear Kate collection

The underwear brand Dear Kate, a big proponent of using real people instead of models, has a new plan to empower women: It's putting inspiring female faces right on its…

Why Droga5 Thinks Its Jockey Campaign Could Last for a Decade

Planting a flag and 'Supporting greatness'

IDEA: What would Buzz Aldrin do? It depends on his underwear. He did impressive things in the '60s while wearing Jockey briefs—walking on the moon, for one. But imagine what he'd…

ModCloth Signs Pledge to Avoid Retouching Photos of its Models

Photoshopped images will get 'Truth in Advertising' labels

Ever wish advertisers would just admit when they've airbrushed their models? Online retailer ModCloth promised to do so when it became the first retailer to sign the "Heroes Pledge for Advertisers."…

Advertisement