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Topic: Apparel

How Far Should Guys Unbutton Their Shirts? This Helpful Ad Shows You, On a Wolf Scale

Johnnie-O has a solution, too

Wolves are everywhere in manly man advertising like the Old Spice campaign. But there is such a thing as too much wolf, apparel company Johnnie-O claims in a new commercial…

Infographic: For Moms, Mobile Is Now a Vital Part of the Shopping Experience

Smartphones help them through the entire purchasing process

Today's moms are finding that mobile devices are becoming an integral part of their shopping experience, starting well before stepping into a store. BabyCenter talked to over 1,000 moms about…

This Global Brand Marketer's Winning Intensity Has Helped Multiply Under Armour's Success

Adweek's 2015 Brand Genius winner for apparel

While Adrienne Lofton has worked as a marketer for global brands like Levi's and Target, it's experience from her college years that gives her an edge. In the mid-'90s, Lofton…

After a Decade Away, Columbia Sportswear's 'One Tough Mother' Makes Her Comeback

Gert Boyle stars in new ads from North

This week, Gert Boyle, the 91-year-old chairman of Columbia Sportswear, returns to the company's commercials after a decade. "It was time for us to insert some sexiness back into our…

Wrangler Busts Out Its Cringeworthy Evil Twin, Wrongler, in These Bizarre Ads

So wrong

This week's honors for goofiest mangling of one's own brand name goes to Wrangler, which is launching a social and out-of-home campaign in Europe contrasting "Wrangler" and "Wrongler" ways of…

New Era Looks to Feature the Next Generation of NFL Stars in Ad Push

Rising talent tapped to show off official sideline caps

New Era is going young to promote its next wave of sideline caps for the National Football League. The longtime cap maker will debut its first spot today for the upcoming…

Pharrell Anoints a New Generation (and Definition) of Superstars in Adidas Video

Pushing talent into the spotlight

Johannes Leonardo's new "Superstar" campaign for Adidas, which features Pharrell and is centered around the Supershell collection he designed, claims to both democratize the idea of superstardom and make it…

Pharrell Got an Architect, Photographer and 2 Artists to Design Adidas' New Sneakers

Diverse talent on your toes

Bringing in artists to design limited-edition shoes is a no-brainer. But an architect and a photographer? That makes things a bit more interesting. Pharrell Williams, who was named to Adweek's Creative…

How a $0 Marketing Budget Bought a Fortune in Athlete Endorsements

Mizzen + Main's dress shirts for jocks get priceless plugs

Apart from being star athletes, Drew Brees of the New Orleans Saints, the Washington Nationals' Bryce Harper, the L.A. Clippers' Dahntay Jones, Pierre Garçon of the Washington Redskins and Joe…

As Journalists Prepare to Swarm Iowa, This Shop Has Created the Perfect Shirts for Them

Raygun is ready for the caucus craziness

Every four years, the journalistic equivalent of the Eye of Sauron sets its gaze upon Iowa.  For residents of the state, whose caucuses mark the beginning of the presidential election season,…

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