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Topic: Apparel

U.S. Map Shows the Best-Selling NFL Jersey Among Women in Each State

Andrew Luck is No. 1 overall, but there are some oddities

Despite the league's high-profile problems with domestic violence, millions of women nonetheless love the NFL. They make up some 46 percent of NFL fans, and they're a major target for…

This Outfit Designed to Help Change Clothes in Public Is at 2,000% of Its Kickstarter Goal

The Undress brilliantly solves a common problem

With a tagline like "Change clothes in public without ever getting naked," The Undress has a pretty clear sales proposition, and people are lining up in droves to hand the…

Patagonia Goes Full Chipotle in This Intense Animation About Goose Down

'What the pluck?'

You'll never think about down jackets or Blue Oyster Cult the same way again after watching Patagonia's darkly informative new video set to the tune of "Don't Fear the Reaper." In…

Are These Feminist Superhero Panties Empowering, or a Tiny Bit Weird?

Amelia Earhart and more join this Dear Kate collection

The underwear brand Dear Kate, a big proponent of using real people instead of models, has a new plan to empower women: It's putting inspiring female faces right on its…

Why Droga5 Thinks Its Jockey Campaign Could Last for a Decade

Planting a flag and 'Supporting greatness'

IDEA: What would Buzz Aldrin do? It depends on his underwear. He did impressive things in the '60s while wearing Jockey briefs—walking on the moon, for one. But imagine what he'd…

ModCloth Signs Pledge to Avoid Retouching Photos of its Models

Photoshopped images will get 'Truth in Advertising' labels

Ever wish advertisers would just admit when they've airbrushed their models? Online retailer ModCloth promised to do so when it became the first retailer to sign the "Heroes Pledge for Advertisers."…

PacSun, StyleHaul Partner in Back-to-School YouTube Campaign

Online stars engage young shoppers

Lifestyle apparel company PacSun is the latest in a growing number of retailers to partner with YouTube content creators. In a cutting-edge back-to-school marketing campaign, PacSun will feature YouTube stars…

Ad of the Day: A Girl Faces Her Monstrous Fears in Old Navy's Back-to-School Musical

CAA's four-minute video is odd yet infectious

Old Navy has become famous for its quirky TV spots over the years. But the apparel retailer is branching out for this year's back-to-school season with an ambitious four-minute music…

Why Did These $68 Shorts From Stitch Fix Show Up With a $24.97 Price Tag From Nordstrom Rack?

Popular service says blogger's delivery was a fluke

Blogger Kat Bouska usually loves being surprised by what's inside her monthly Stitch Fix fashion box deliveries, but the most recent one included something she truly didn't expect: an original…

Amy Poehler's Newest Job for Old Navy? World's Worst Spelling Bee Moderator

Comedy queen is becoming the retailer's go-to ad star

Amy Poehler goes to the top of the class in her latest Old Navy commercial, in which the Parks and Recreation actress moderates a spelling bee. Of course, we've seen her…

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