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Topic: Apparel

When This Lingerie Brand Stopped Photoshopping Models, Sales Shot Up 9% Aerie's pledge is paying off

Aerie's bold decision to ditch Photoshop and other retouching tools in its lingerie ads may be paying off in more than just good karma and public approval. According to Business Insider,…

November 4, 2014, 5:00 PM EST

Ad of the Day: Everything's Great, Then Awful, Then Maybe OK in John Wall's Foot Locker Ad NBA standout sees his future in this fun, free-wheeling spot

John Wall's new Adidas shoe just dropped at Foot Locker. And according to this new ad, it might just be the beginning of something both great and terrible. "The Process" from…

November 4, 2014, 12:33 PM EST

Why Droga5 Thinks Its Jockey Campaign Could Last for a Decade Planting a flag and 'Supporting greatness'

IDEA: What would Buzz Aldrin do? It depends on his underwear. He did impressive things in the '60s while wearing Jockey briefs—walking on the moon, for one. But imagine what he'd…

August 26, 2014, 8:42 AM EDT

PacSun, StyleHaul Partner in Back-to-School YouTube Campaign Online stars engage young shoppers

Lifestyle apparel company PacSun is the latest in a growing number of retailers to partner with YouTube content creators. In a cutting-edge back-to-school marketing campaign, PacSun will feature YouTube stars…

August 21, 2014, 2:04 PM EDT

Ad of the Day: A Girl Faces Her Monstrous Fears in Old Navy's Back-to-School Musical CAA's four-minute video is odd yet infectious

Old Navy has become famous for its quirky TV spots over the years. But the apparel retailer is branching out for this year's back-to-school season with an ambitious four-minute music…

August 6, 2014, 1:45 PM EDT

Ad of the Day: Michael Jordan Is Back for Hanes and Ready to Judge Your Piss-Poor Golfing Basketball legend marks 25 years as brand's spokesman

Michael Jordan is back on TV for Hanes, once again intimidating the hell out of the mere mortals graced by his presence. Previously, he was quietly judging his fellow first-class passenger,…

July 16, 2014, 12:38 PM EDT

These Companies Are Bringing Fashion to Your Doorstep Trunk Club and Le Tote prove delivery is no longer just for dog snacks and cleaning supplies

Marketers of everything from apparel to dog snacks and cleaning supplies are getting in the subscription delivery game, bringing a bounty of hand-selected products right to the consumer’s doorstep. Review…

May 6, 2014, 5:50 AM EDT

Ad of the Day: Amy Poehler Brings the Funny for Old Navy Retailer sure loves its female comics

Once upon a time, Old Navy commercials were generally accepted as wonderful. They were bright, colorful, kitschy, silly and instantly recognizable. But eventually, as these things go, they got old.…

March 6, 2014, 1:44 PM EST

Kiton Takes a Spin With Formula 1 Driver Alexander Rossi to appear in minute-long short for the Italian label

If you’ve ever seen paparazzi shots of Jay-Z or Kanye West and wondered what brand makes those flashy Italian threads they’re sporting, the name is Kiton. The rarified Neapolitan fashion…

October 14, 2013, 3:33 PM EDT

Ad of the Day: Alexa Ray Joel, Dhani Harrison Play Their Fathers' Songs for Gap Are they being themselves?

Talk about "pop" music. I'm both attracted to and repelled by this "Back to Blue" campaign for Gap—by ad agency Peterson Milla Hooks—featuring Alexa Ray Joel, daughter of Billy, and Dhani…

September 19, 2013, 10:19 AM EDT

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