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Topic: Apparel

How Nike Brilliantly Ruined Olympic Marketing Forever

Today's strict brand guidelines date back to one moment in '96

Unless you happen to be a company like GE, Coca-Cola or McDonald's—a brand that can afford the reported $100 million to $200 million it costs to be an official Olympic…

Despite Backlash, Calvin Klein Keeps Its Racy New Ads Online

Brand is staying silent and deleting nothing (nsfw)

Calvin Klein surely knew its new ad campaign would ruffle some feathers, which is probably why it's choosing to weather the storm of online outrage rather than back down on…

High-End Hunting Apparel Is Killing It With Hipsters and Baby Boomers

Camouflage goes upscale

Hunting: It's not just for the Duck Dynasty set anymore. The activity so often associated with rural America is increasingly being marketed as an adventure sport, with more consumers signing…

Why a Mainstream Fashion Advertiser Like Diesel Decided to Go Big on Pornhub

'Let's not pretend that nobody goes there'

If you're one of Pornhub's 60 million daily visitors, you might be wondering why you saw ads this month for clothing brand Diesel rather than, say, male enhancement pills or…

There's a Story Behind Christopher Walken's Fancy Sock in the Kia Commercial

Red-hot brand Stance, like the automaker, has ties to the NBA

Stance socks has a starring role in a Super Bowl commercial this year, and the brand didn't have to shell out $5 million for the privilege, either. The ultra hip sock…

Under Armour's New HealthBox Fitness Tool Combines a Scale, App and Wearables

Brand reportedly invested $1 billion to build the tech

Under Armour wants to prove that it can play alongside the big sports and tech brands, and the apparel brand is making its first foray into fitness tech and wearables…

Infographic: For Moms, Mobile Is Now a Vital Part of the Shopping Experience

Smartphones help them through the entire purchasing process

Today's moms are finding that mobile devices are becoming an integral part of their shopping experience, starting well before stepping into a store. BabyCenter talked to over 1,000 moms about…

This Global Brand Marketer's Winning Intensity Has Helped Multiply Under Armour's Success

Adweek's 2015 Brand Genius winner for apparel

While Adrienne Lofton has worked as a marketer for global brands like Levi's and Target, it's experience from her college years that gives her an edge. In the mid-'90s, Lofton…

After a Decade Away, Columbia Sportswear's 'One Tough Mother' Makes Her Comeback

Gert Boyle stars in new ads from North

This week, Gert Boyle, the 91-year-old chairman of Columbia Sportswear, returns to the company's commercials after a decade. "It was time for us to insert some sexiness back into our…

New Era Looks to Feature the Next Generation of NFL Stars in Ad Push

Rising talent tapped to show off official sideline caps

New Era is going young to promote its next wave of sideline caps for the National Football League. The longtime cap maker will debut its first spot today for the upcoming…

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