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Topic: Apparel

Pharrell Got an Architect, Photographer and 2 Artists to Design Adidas' New Sneakers

Diverse talent on your toes

Bringing in artists to design limited-edition shoes is a no-brainer. But an architect and a photographer? That makes things a bit more interesting. Pharrell Williams, who was named to Adweek's Creative…

How a $0 Marketing Budget Bought a Fortune in Athlete Endorsements

Mizzen + Main's dress shirts for jocks get priceless plugs

Apart from being star athletes, Drew Brees of the New Orleans Saints, the Washington Nationals' Bryce Harper, the L.A. Clippers' Dahntay Jones, Pierre Garçon of the Washington Redskins and Joe…

As Journalists Prepare to Swarm Iowa, This Shop Has Created the Perfect Shirts for Them

Raygun is ready for the caucus craziness

Every four years, the journalistic equivalent of the Eye of Sauron sets its gaze upon Iowa.  For residents of the state, whose caucuses mark the beginning of the presidential election season,…

Did Lord & Taylor's Hot Instagram Campaign Thumb Its Nose at FTC Disclosure Rules?

Some fear regulatory crackdown if brands downplay paid placement

Last weekend, Lord & Taylor scored a social media coup with an Instagram blitz that had 50 fashion influencers wearing the same dress, which sold out right away. There was, however,…

Lord & Taylor Got 50 Instagrammers to Wear the Same Dress, Which Promptly Sold Out

Flooding fashion feeds pays off

For fashion junkies addicted to Instagram, this weekend probably had quite a few moments of déjà vu. Retailer Lord & Taylor blitzed into feeds by partnering with 50 influential fashionistas on…

The Labels on These Clothes Tell the Tragic Stories of the Workers Who Made Them

Strong stuff from the Canadian Fair Trade Network

The label on a piece of clothing might reveal something about its provenance, but it hardly tells the whole story. The Canadian Fair Trade Network wanted to change that. To…

Why So Many People Are Suddenly Wearing $600 Canada Goose Coats

Thank Sundance, Kate Upton and penguins

Supermodel Kate Upton is already known for her enormous … accomplishments, but her most impressive by far took place in December 2012. Wearing little more than boots and a bikini…

Want a Short-Sleeve Dress Shirt Covered in Poo Emojis? Of Course You Do

Betabrand is producing 800 and starting on a 'poo dress for women'

This is truly a golden age for the poo emoji, that fecund swirl who's become the messaging embodiment of all things odious. For proof, look no further than Betabrand's popular "Poo Emoji…

Tinder Shuts Down Gap's Pants Party Because Campaign Violated Terms of Service

Brand posted unauthorized marketing

Just as The Gap was about to launch a new marketing campaign on Tinder, the hot dating app announced that the retailer's plans were an unauthorized violation of its terms…

Here's Victoria's Secret Super Bowl Ad, and It's Exactly What You’d Expect

'We do what we know'

Victoria's Secret has joined the conga line of brands—including Lexus, Bud Light, Budweiser, Mercedes and Kia—releasing their Super Bowl ads before the game. This year marks the third game in which…

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