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Topic: Apparel

Despite Backlash, Calvin Klein Keeps Its Racy New Ads Online

Brand is staying silent and deleting nothing (nsfw)

Calvin Klein surely knew its new ad campaign would ruffle some feathers, which is probably why it's choosing to weather the storm of online outrage rather than back down on…

High-End Hunting Apparel Is Killing It With Hipsters and Baby Boomers

Camouflage goes upscale

Hunting: It's not just for the Duck Dynasty set anymore. The activity so often associated with rural America is increasingly being marketed as an adventure sport, with more consumers signing…

Why a Mainstream Fashion Advertiser Like Diesel Decided to Go Big on Pornhub

'Let's not pretend that nobody goes there'

If you're one of Pornhub's 60 million daily visitors, you might be wondering why you saw ads this month for clothing brand Diesel rather than, say, male enhancement pills or…

This Week’s Must-Haves: a Hoverboard That Actually Hovers

And Valentine’s Day gift ideas for everyone

This week, the Adweek staff is highlighting an emoji pendant, a smartphone-controlled hoverboard and a chic scarf. Take a look! 

There's a Story Behind Christopher Walken's Fancy Sock in the Kia Commercial

Red-hot brand Stance, like the automaker, has ties to the NBA

Stance socks has a starring role in a Super Bowl commercial this year, and the brand didn't have to shell out $5 million for the privilege, either. The ultra hip sock…

Under Armour's New HealthBox Fitness Tool Combines a Scale, App and Wearables

Brand reportedly invested $1 billion to build the tech

Under Armour wants to prove that it can play alongside the big sports and tech brands, and the apparel brand is making its first foray into fitness tech and wearables…

How Far Should Guys Unbutton Their Shirts? This Helpful Ad Shows You, On a Wolf Scale

Johnnie-O has a solution, too

Wolves are everywhere in manly man advertising like the Old Spice campaign. But there is such a thing as too much wolf, apparel company Johnnie-O claims in a new commercial…

Infographic: For Moms, Mobile Is Now a Vital Part of the Shopping Experience

Smartphones help them through the entire purchasing process

Today's moms are finding that mobile devices are becoming an integral part of their shopping experience, starting well before stepping into a store. BabyCenter talked to over 1,000 moms about…

This Global Brand Marketer's Winning Intensity Has Helped Multiply Under Armour's Success

Adweek's 2015 Brand Genius winner for apparel

While Adrienne Lofton has worked as a marketer for global brands like Levi's and Target, it's experience from her college years that gives her an edge. In the mid-'90s, Lofton…

After a Decade Away, Columbia Sportswear's 'One Tough Mother' Makes Her Comeback

Gert Boyle stars in new ads from North

This week, Gert Boyle, the 91-year-old chairman of Columbia Sportswear, returns to the company's commercials after a decade. "It was time for us to insert some sexiness back into our…

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