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Topic: Apparel

Japan Is Selling Zoo Jeans, Fashionably Ripped by Lions, Tigers and Bears Charity project is pretty wild

Fashion designers can be temperamental beasts, but this is ridiculous. Supporters seeking to raise funds to renovate the Kamine Zoo in Hitachi, Japan, have launched a brand billed as "the only…

July 10, 2014, 7:55 AM EDT

Levi's Is Looking to Keep Things Light With Fun-Focused New Ad Campaign CMO says too many fashion brands are 'overly serious'

Levi's is trying on a simple, straightforward message in its first big push since reuniting with longtime agency FCB (and also hiring The House Worldwide) in February. Unveiling a global campaign…

July 2, 2014, 10:39 AM EDT

Board Shorts Maker Unleashes Craziest Ad Ever About the Evils of Chafing Painful stuff from Turq Sport

Surfers! Dude-bros! Rejoice! Swim shorts maker Turq Sport is here to save you from the beach's most evil of villains. Yes, that's right—chafing. In this delightfully campy spot, we see how…

June 26, 2014, 11:44 AM EDT

Sarah Harbaugh and Jon Gruden Fight the Scourge of 'Dad Pants' for Dockers Jim's wife has seen enough

Dockers prepares men for fatherhood, among other things, in these two videos from Red Tettemer O'Connell + Partners, timed to Father's Day. Former Tampa Bay Buccaneers head coach Jon Gruden…

June 16, 2014, 3:32 AM EDT

Crotches Are King in Betabrand's Test of 30 Different Ad Photos This shot racked up big numbers on Twitter, Facebook

Advertising lore would have us believe that attractive women are the key to getting either gender to linger longer on your ad. But in digital, could it be that the…

May 15, 2014, 9:49 AM EDT

Wish Your Life Had an Instagram Filter? It Could With These Sunglasses Idea hits 1,700% of funding goal

Ever wanted to view your whole world through the earthy optimism of Instagram filters? On the off chance your answer is "yes," then you'll want to check out a new…

May 13, 2014, 4:17 PM EDT

Need to Truly Disconnect? If You Wear These Clothes, Your Phone Won't Work Made of frequency-resistent materials

Tired of texts and phone calls, or all those Snapchats from Taco Bell? Find yourself checking your Klout score while walking down the street? Scrolling Instagram for the fifth time…

May 8, 2014, 12:48 PM EDT

These Companies Are Bringing Fashion to Your Doorstep Trunk Club and Le Tote prove delivery is no longer just for dog snacks and cleaning supplies

Marketers of everything from apparel to dog snacks and cleaning supplies are getting in the subscription delivery game, bringing a bounty of hand-selected products right to the consumer’s doorstep. Review…

May 6, 2014, 5:50 AM EDT

Amy Poehler Goes From Lawyer to Fast-Food Worker in Old Navy Campaign Want fashion with that?

Amy Poehler is back to grilling strangers about their Old Navy outfits. Last month, she played a high-powered lawyer questioning a job applicant about her checkered pants. Here, she plays a…

April 21, 2014, 10:40 AM EDT

Diesel Creates an Alphabet of Dance to Promote Flexible New Jeans Video takes you from the ballroom to the streets

Diesel's promoting its new Jogg jeans collection via a fun and informative A-to-Z of Dance video featuring all manner of talented dancers sporting the flexible jersey-denim hybrid line. Each letter represents…

April 11, 2014, 1:22 PM EDT

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