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Topic: in-app ads

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Social and Native Ads Are More Effective Than Email, Study Says Millward Brown finds surprising trends

Marketers say that social media ads and native promotions are better for brands than email, according to Millward Brown Digital's study for MediaBrix. When asked what ad types "meet their digital…

June 10, 2014, 12:06 PM EDT

Rise of the Mobile Oligarchs Facebook and Twitter will shape the future mobile media economy

Mobile is the future. This statement is both undeniably true and, like any mantra, irritating the 300th time you hear it. Illustration: Davor Pavelic And you hear it a lot in my…

May 6, 2014, 5:52 AM EDT

Criteo Dives Into In-App Ads Expands mobile ad offering

Criteo is bringing its display ad business to mobile apps, the company announced today. The advertising technology firm has been expanding its ability to target its banner ads across mobile for…

January 23, 2014, 9:00 AM EST

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