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Yammer Co-Founder Debuts 'Vine for Audio' But will six-second voice clips get people talking?

Alan Braverman co-founded Yammer, the social-network-styled workflow management system for businesses that Microsoft purchased in 2012 for $1.2 billion. So, the Silicon Valley veteran knows a thing or two about…

September 19, 2014, 11:49 AM EDT

Next Issue Media Hires a Creative Agency Eleven to break first campaign later this year

Next Issue Media, a start-up technology company founded by publishers such as Condé Nast, Hearst, Meredith and Time Inc., has hired Eleven to lead its creative efforts. Next Issue offers an…

September 11, 2014, 11:42 AM EDT

McDonald's Overhauls Packaging for World Cup Digital Push Also moves from QR codes to augmented reality

McDonald's is revamping its fry packaging on a global scale for the first time as part of a large-scale marketing push for the upcoming 2014 FIFA World Cup. And interestingly,…

May 20, 2014, 3:16 PM EDT

How 4 Brands Embraced Tumblr's New Mobile Design Appearance feature all about customization

Brands are popping out new looks on Tumblr’s mobile app. Today, Tumblr revealed its new Appearance feature, which lets users and brands customize their pages. American Express, Lipton, Axe and…

May 6, 2014, 2:04 PM EDT

Coca-Cola Serves World Cup Trivia on QuizUp App now advertising with branded topics

Coca-Cola is now sponsoring World Cup trivia on QuizUp, the fast-growing mobile app out of Iceland. The app from Plain Vanilla Games has been testing branded quizzes as its advertising…

April 17, 2014, 7:00 AM EDT

Messaging App Line Seeks U.S. Ad Agencies to Help Spread the Word Plans to invest more than $10 million in marketing

Messaging app Line is in the midst of hiring advertising agencies to expand its distinctly Asian flavor of communication into the U.S., Adweek has learned. The Japan-based mobile company has met…

April 8, 2014, 6:07 AM EDT

Almost Extinct, Flappy Bird Priced on eBay for Thousands Fans look to profit after developer drops hit game

How much would you pay to play Flappy Bird? That’s a question new fans must ask themselves, now that it’s no longer available for free via app stores. The developer…

February 10, 2014, 1:32 PM EST

This [Corporate] Message Will Self-Destruct Confide app enters Snapchat territory with sly sharing app

Hot tips, insider info, top secrets and off-the-record comments have a new app for secure digital transmission: Confide. The New York City-based startup launched today and is positioning itself as a…

January 8, 2014, 2:48 PM EST

Rap Genius Searches for New Traffic Tactic After Google Slap Ready to launch app attack, recruit brands

It’s a good thing Rap Genius has an app coming out next week, because it just lost more than half its typical mobile Web traffic thanks to Google.  Rapper Nas in…

December 26, 2013, 6:06 PM EST

Are Apple's App Store Rankings for Sale? Trying to stop people from gaming the charts

Apple has made a concerted effort to ensure its App Store is a pure meritocracy. But that hasn’t stopped fringe vendors from promising to help developers buy their way to…

December 1, 2013, 9:57 PM EST

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