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Topic: App

GrubHub's New App Turns Food-Related Texts Into Emojis

More than 50 custom graphics for hungry—and hangry—users

             GrubHub tries to chat with millennials through emojis. GIF: Yuliya Kim; Source: GrubHub Add GruhHub to the seemingly endless list of brands that have emojified every form of communication. The…

This New App Will Prevent Your Little Houdini From Escaping

Did you know that half of kids can wiggle out of car seats?

If you're a parent with small kids, chances are you use a car seat and probably think you know all there is to know about keeping the little ones safely…

Here's How Yahoo's New Messaging App Silently Combines Texting and Video

Users will express themselves without sound

Yahoo just released a messaging app, Livetext, which lets people chat on their phones while viewing each other on video. Here's the kicker: The video app doesn't offer sound. So, users…

Infographic: How Periscope and Meerkat Stack Up Against Established Social Apps

Are newcomers gaining real traction?

Thousands of people are estimated to have watched Floyd Mayweather defeat Manny Pacquiao via live-streaming Twitter app Periscope and rival Meerkat. The buzz was so great that Twitter CEO Dick…

Victoria's Secret and Sephora Are Already Using Instagram's New App

Brands, consumers and first ladies waste little time using Layout

Instagram is providing a way to share photo collages with a companion app called Layout, which—even though it was just launched today—is already getting employed in interesting ways by brands…

Trojan Turns Sex Education Into a Cards Against Humanity-Style Game

An interesting twist on branded apps

Spring break is in full force for America's college students, and Trojan has a new mobile app designed to turn awkward sex talks into a fun game. Trojan and agency Meredith…

A Robot Butler and Martha Stewart Are Proof That Not Every Marketing Stunt Goes Viral

This service droid isn't the real deal

Robot butlers just didn't quite catch on this week, even after one took a picture with Martha Stewart. It's a dream concept, and it seems ripe for a social explosion—a…

Ebola's Spread Is Being Tracked by Mobile Media

WHO, eHealth develop digital responses

The first confirmed death of an Ebola patient in Texas has prompted some health organizations to turn to the power of mobile media to help contain the virus at its…

Can Betty Crocker’s Upgraded App Attract a New Generation of Home Cooks?

15,000 recipes, plus interactive checklists

Betty Crocker wants to capture the loyalty of a new generation of home cooks, who have grown up using technology in every aspect of their lives, with a free app…

Yammer Co-Founder Debuts 'Vine for Audio'

But will six-second voice clips get people talking?

Alan Braverman co-founded Yammer, the social-network-styled workflow management system for businesses that Microsoft purchased in 2012 for $1.2 billion. So, the Silicon Valley veteran knows a thing or two about…

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