Topic: App
With more smartphone users than ever, brands are preparing for what could be a break-through quarter in mobile advertising as consumers spend more time outdoors while constantly checking their iPhone…
Arguably the easiest way for a social-ish app to introduce ads is through a unit that lets brands pay to promote their account to attract fans. That was one of…
BMW last year invested in the mobile app MyCityWay, and soon it will find if that was money well spent as its eco-friendly Born Electric road show rolls into New…
Specs Age 38 Accomplishments Health and fitness expert on NBC’s The Biggest Loser (season premiere is January 2013) and Losing It With Jillian; author; investor in popchips brand Base Los Angeles What’s the first…
Expanding the tweets in one’s Twitter time line shows that a lot of people stick to posting through Twitter.com or one of its official apps. Twitter would like things to…
Facebook has begun phasing out its Credits virtual currency, which users had purchased from the social network to put toward buying everything from FarmVille’s virtual currency to live concerts. Instead,…
The jury is still out on how advertisers should approach tablets like the iPad. But the app maker and photo encyclopedia company Fotopedia thinks it has a solution in the…
Specs Age 45 Accomplishments Head writer and executive producer of Futurama, which premieres on Comedy Central on June 20 at 10 p.m.; former writer on The Simpsons Base Los Angeles What’s the first information you consume in the morning? I guess…
The challenge: getting kids undergoing cancer treatment—exhausted from chemo and radiation therapy—to keep detailed logs of their pain. The solution: disguising the chore with a crime-fighting iPhone game. Last month, the…
Sports Media Executive of the Year John Skipper President, ESPN; Co-Chairman, Disney Media Networks The undisputed heavyweight champion of sports content, the 56-year-old last fall was tapped to replace veteran chief…
