App | Adweek App | Adweek
Advertisement

Topic: App

Type
McDonald's Overhauls Packaging for World Cup Digital Push Also moves from QR codes to augmented reality

McDonald's is revamping its fry packaging on a global scale for the first time as part of a large-scale marketing push for the upcoming 2014 FIFA World Cup. And interestingly,…

May 20, 2014, 3:16 PM EDT

How 4 Brands Embraced Tumblr's New Mobile Design Appearance feature all about customization

Brands are popping out new looks on Tumblr’s mobile app. Today, Tumblr revealed its new Appearance feature, which lets users and brands customize their pages. American Express, Lipton, Axe and…

May 6, 2014, 2:04 PM EDT

Coca-Cola Serves World Cup Trivia on QuizUp App now advertising with branded topics

Coca-Cola is now sponsoring World Cup trivia on QuizUp, the fast-growing mobile app out of Iceland. The app from Plain Vanilla Games has been testing branded quizzes as its advertising…

April 17, 2014, 7:00 AM EDT

Messaging App Line Seeks U.S. Ad Agencies to Help Spread the Word Plans to invest more than $10 million in marketing

Messaging app Line is in the midst of hiring advertising agencies to expand its distinctly Asian flavor of communication into the U.S., Adweek has learned. The Japan-based mobile company has met…

April 8, 2014, 6:07 AM EDT

Almost Extinct, Flappy Bird Priced on eBay for Thousands Fans look to profit after developer drops hit game

How much would you pay to play Flappy Bird? That’s a question new fans must ask themselves, now that it’s no longer available for free via app stores. The developer…

February 10, 2014, 1:32 PM EST

This [Corporate] Message Will Self-Destruct Confide app enters Snapchat territory with sly sharing app

Hot tips, insider info, top secrets and off-the-record comments have a new app for secure digital transmission: Confide. The New York City-based startup launched today and is positioning itself as a…

January 8, 2014, 2:48 PM EST

Rap Genius Searches for New Traffic Tactic After Google Slap Ready to launch app attack, recruit brands

It’s a good thing Rap Genius has an app coming out next week, because it just lost more than half its typical mobile Web traffic thanks to Google.  Rapper Nas in…

December 26, 2013, 6:06 PM EST

Are Apple's App Store Rankings for Sale? Trying to stop people from gaming the charts

Apple has made a concerted effort to ensure its App Store is a pure meritocracy. But that hasn’t stopped fringe vendors from promising to help developers buy their way to…

December 1, 2013, 9:57 PM EST

This Summer Could Be the Breakthrough in Mobile Advertising Brands gear up

With more smartphone users than ever, brands are preparing for what could be a break-through quarter in mobile advertising as consumers spend more time outdoors while constantly checking their iPhone…

May 19, 2013, 11:07 PM EDT

SoundCloud's New Brand Program Could Help Marketers Crack Facebook’s Music Feed Sound-sharing app rolls out ad product in beta

Arguably the easiest way for a social-ish app to introduce ads is through a unit that lets brands pay to promote their account to attract fans. That was one of…

March 11, 2013, 9:00 AM EDT

Advertisement