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Topic: Aol

AOL's Brand Production House, Be On, Scores First Project Portal rolls out DIY series for Jeep

At AOL’s NewFront last month, the company announced that it was going into the business of helping brands produce and distribute branded content. Well, it’s on. The company’s new in-house production…

June 14, 2013, 12:00 AM EDT

AOL CEO Says Scalability Is Needed in Native Advertising Calls on publishers to unite around standards

For all the good native advertising does for brands, a big roadblock the digital ad form faces is its ability to scale, said AOL CEO Tim Armstrong at a breakfast…

June 13, 2013, 1:23 PM EDT

Web Video Companies Leaving Tons of Cash on the Table FreeWheel CEO says digital players could quadruple their ad output

FreeWheel sees a lot. The company helps power video content management and ad decisions for a number of big media companies, including Fox, NBCU, Turner, Vevo and AOL. As a result,…

June 3, 2013, 12:01 AM EDT

Modest Buzz for NewFront Content Based on Social Sharing Data Some interest in Ricky Gervais, Comedians in Cars, lots more for Arrested Development

var unruly = window.unruly || {}; unruly.buzzBoxConfig = { publisherId: 169581, width: 652, height: 367, theme: 'light', chart: 'AdWeek_New_Fronts_Content', interval: 'all_time' }; Are people buzzing about all those Web video series rolled out during the NewFronts? It's hard to…

May 17, 2013, 11:08 AM EDT

AOL Names Cyndi Stivers EIC of Homepage Mandate is to make portal interesting again

AOL has named Cyndi Stivers as editor in chief of AOL.com as it tries to make the portal relevant to Web surfers again. The appointment is important in terms of Stivers’…

May 9, 2013, 3:14 PM EDT

AOL Sales Team Now Has to Pass the IAB Certification Exam First 'large-scale' media company to sign on

AOL's sales team is about to get schooled—sort of. The company's entire sales staff will be required to pass the Interactive Advertising Bureau's certification exam, the IAB announced on Thursday, calling…

May 9, 2013, 10:00 AM EDT

Digital Buyers Implore Ad Sellers to Get Their Act Together Joint letter from multiple agencies calls for better promotion, metrics, real hits

Last week the online ad industry was abuzz over the Digital Content NewFronts. For the most part, buyers raved about the improved quality of the video content peddled by the…

May 8, 2013, 5:27 PM EDT

AOL's Armstrong Reflects on NewFront Season Predicts an active market for Web video versus TV

AOL's exhibited revenue growth along with a solid upticks for its display ad business during its Q1 earnings call this morning. That came on the heels of a NewFront presentation…

May 8, 2013, 4:08 PM EDT

AOL Earnings Solid as Company Tries to Reinvent Itself Advertising sees growth, but investors question reliance on dial-up

AOL posted solid first-quarter earnings today as it continues its turnaround. The media company's brand business is on somewhat shaky footing as AOL continues to profit mostly from a declining dial-up platform. Overall…

May 8, 2013, 2:11 PM EDT

The Story Behind AOL's NewFront Deal Early sponsor interest, fast start by Nicole Richie show buoy portal's video push

Is AOL winning the NewFronts so far? And did the company really sign a deal with an advertiser during its splashy event last week? On the latter point, yes—for the most…

May 7, 2013, 5:38 PM EDT

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