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Topic: Aol

Yahoo Is No. 1 in Traffic, per comScore First time in more than 2 years

It's only one month, but it probably bodes well for Marissa Mayer, who a few weeks ago celebrated her one year anniversary as Yahoo CEO. According to comScore, her Sunnyvale, Calif.-based…

August 21, 2013, 7:06 PM EDT

6 Hyperlocal Failures That Foreshadowed AOL Patch's Woes Layoffs latest in a six-year trend of bad news

The digital hyperlocal news model took yet another hit today with AOL Patch laying off some 500 employees, nearly half of the business unit's workforce. But it's not exactly shocking…

August 16, 2013, 5:33 PM EDT

HuffPost Live Will Experiment With More Regularly Scheduled Programming—Like TV Web network boasts of 13 million monthly uniques, though doesn't talk live audience

As HuffPost Live enters its second year—its first birthday was earlier this week—the fledgling video news network may look to establish a Web version of appointment TV with more regularly…

August 16, 2013, 2:17 PM EDT

Livefyre Looks to Turn Social Media Into Custom Native Ads Social tech vendor partners with AOL, IGN on new ad program

The Web publishing services firm Livefyre has started turning social media content into native advertising for a handful of publishers. Livefyre—which offers publishers social tools like commenting, live blogs and live…

August 15, 2013, 9:00 AM EDT

AOL Advertising Gets a New Chief Marketing Officer Erika Nardini promoted to new role

Erika Nardini, previously AOL's vp, head of marketing solutions, has been promoted to chief marketing officer of AOL Advertising, the company announced on Tuesday. Nardini's job is a new one, sort…

August 14, 2013, 11:12 AM EDT

AOL CEO Says He Apologized to Fired Patch Employee Tim Armstrong sends staffers a memo on the firing

AOL CEO Tim Armstrong said in a memo to staffers on Tuesday that he has apologized to the Patch exec he fired during a company call on the state of the…

August 13, 2013, 5:51 PM EDT

Patch Layoffs, Site Shutting Begins: Reports Per TechCrunch, hundreds of layoffs in motion

There's been a lot of talk over the past few days about whether AOL was going to start laying off Patch employees immediately or on a "rolling basis," start selling…

August 9, 2013, 11:18 AM EDT

IAB: NewFront Deals Coming, Just Not Right Away Survey says buyers see big value, but TV gets to go first

Aside from an AOL deal allegedly closed during the company's NewFront, the Web video ad market has been relatively quiet of late. And despite much talk that Web video companies…

August 8, 2013, 10:00 AM EDT

Nielsen and FreeWheel Expand Online Campaign Ratings Partnership Aimed to spark OCR usage for video buyers

Nielsen has expanded its relationship with FreeWheel, as the video platform will aim to streamline the usage of Nielsen's Online Campaign Ratings (OCR) for their joint clients. In a best-case scenario for…

August 8, 2013, 12:00 AM EDT

12 Burning Questions on AOL's Adap.tv Acquisition Armstrong, buyers, Web video tech players provide some thoughts

AOL made a lot of noise this morning by announcing a $400 million deal to acquire the Web video ad platform company Adap.tv. In fact, it's a bigger deal than…

August 7, 2013, 1:47 PM EDT

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