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Topic: Aol

Skip Pre-Roll Ads With This Interactive Video Ad Unit AOL signs on as the first publishing customer

Seeking to create a better video advertising experience, Minteye has built an ad unit that gives users the option to bypass pre-roll ads—but only after first interacting with an image…

September 6, 2013, 6:02 AM EDT

Pressure Mounts on Yahoo’s De Castro COO needs to deliver results or could face ouster by end of the year

Yahoo finally got its latest ad savior yesterday when the company officially announced that former AOL executive Ned Brody will become svp of Americas, reporting directly to chief operating officer Henrique…

September 4, 2013, 3:59 PM EDT

Yahoo Hires Former AOL Exec to Run Ad Business Ned Brody is Marissa Mayer’s new svp of the Americas

Yahoo has officially tapped Ned Brody—who held a number of executive titles for AOL during the last decade—to run its ad sales for North America and South America. The announcement…

September 3, 2013, 1:26 PM EDT

AOL's Soccer Mom Series Scores in Season 2 Little Women, Big Cars makes big improvement in extra time

There is something both very familiar and very alien about the characters and the world of AOL's Little Women, Big Cars. We all know a group of soccer moms with a…

August 30, 2013, 2:01 PM EDT

Yahoo Is No. 1 in Traffic, per comScore First time in more than 2 years

It's only one month, but it probably bodes well for Marissa Mayer, who a few weeks ago celebrated her one year anniversary as Yahoo CEO. According to comScore, her Sunnyvale, Calif.-based…

August 21, 2013, 7:06 PM EDT

6 Hyperlocal Failures That Foreshadowed AOL Patch's Woes Layoffs latest in a six-year trend of bad news

The digital hyperlocal news model took yet another hit today with AOL Patch laying off some 500 employees, nearly half of the business unit's workforce. But it's not exactly shocking…

August 16, 2013, 5:33 PM EDT

HuffPost Live Will Experiment With More Regularly Scheduled Programming—Like TV Web network boasts of 13 million monthly uniques, though doesn't talk live audience

As HuffPost Live enters its second year—its first birthday was earlier this week—the fledgling video news network may look to establish a Web version of appointment TV with more regularly…

August 16, 2013, 2:17 PM EDT

Livefyre Looks to Turn Social Media Into Custom Native Ads Social tech vendor partners with AOL, IGN on new ad program

The Web publishing services firm Livefyre has started turning social media content into native advertising for a handful of publishers. Livefyre—which offers publishers social tools like commenting, live blogs and live…

August 15, 2013, 9:00 AM EDT

AOL Advertising Gets a New Chief Marketing Officer Erika Nardini promoted to new role

Erika Nardini, previously AOL's vp, head of marketing solutions, has been promoted to chief marketing officer of AOL Advertising, the company announced on Tuesday. Nardini's job is a new one, sort…

August 14, 2013, 11:12 AM EDT

AOL CEO Says He Apologized to Fired Patch Employee Tim Armstrong sends staffers a memo on the firing

AOL CEO Tim Armstrong said in a memo to staffers on Tuesday that he has apologized to the Patch exec he fired during a company call on the state of the…

August 13, 2013, 5:51 PM EDT

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