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Topic: Aol

AOL's Ad Comeback Continues Adap.tv acquisition helps ignite sales

AOL’s booming video ads business helped the company overcome some of the drag from its ongoing Patch issues in the third quarter. Overall, the company announced today a 14 percent…

November 5, 2013, 12:25 PM EST

Here Is the Life of a Digital Ad [Infographic] A handy cheat-sheet for real-time bidding

Industry folks who want to get their heads around what the programmatic advertising space looks like should check out Adweek's Nov. 4 issue. In print and online, it's going to…

October 31, 2013, 11:37 AM EDT

AOL Spins Out Global Video Division Ran Harnevo named president, Gabriel Lewis oversees originals

AOL is reorganizing its video business. Ran Harnevo, the company's svp of video, has been tapped as president of the newly created global group AOL Video. Harnevo has been with AOL since…

October 23, 2013, 5:42 PM EDT

The Big Guys Want the Spotlight at Next Year's NewFronts Per IAB memo, the founding partners seek more control

The biggest companies in Web video are looking to assert more influence over the scheduling strategy for next year's Digital Content NewFronts. According to a memo from the Interactive Advertising Bureau,…

October 17, 2013, 5:00 AM EDT

The Amount of Questionable Online Traffic Will Blow Your Mind The World Wide rip-off

A few weeks ago, Lindsay Buescher, senior manager, analytics at Carat, read an article on Adweek.com about a company called FreeStreams.com that was pumping up its traffic by enticing Web…

October 13, 2013, 11:05 PM EDT

AOL Taps ESPN for Sports Video Content Broadcaster's news, highlights and SportsCenter clips to run on AOL sites

SportsCenter is coming to AOL—in a way. AOL inked a deal with ESPN that allows the online portal to distribute the sports broadcaster's highlights and other video content—including SportsCenter clips—on its network…

October 9, 2013, 12:34 PM EDT

A Viral Audience Can Only Happen With the Right Marketing Bait Posting a video in just one place can be a waste

I was channel surfing the other night and landed on Discovery Channel’s Deadliest Catch. As I watched the series’ Alaskan fishermen tossing giant steel pots overboard in the hopes of…

September 30, 2013, 9:50 PM EDT

A Night to Remember: Brand Genius Awards 2013 Some of the sharpest minds in marketing honored at New York's Capitale

The 2013 Brand Genius awards show and dinner, hosted by Adweek and sponsor AOL at downtown Manhattan's Capitale, feted 10 winners and one Brand Visionary. More than 460 friends, family…

September 27, 2013, 2:16 PM EDT

AOL Urges Industry to Embrace Programmatic Buying But 'upfront' falls short on urgency, big deals

AOL wants to go fully programmatic. The big open question is, does anyone else? And furthermore, what happens when you throw an upfront without offering anything concrete for sale? Those were some…

September 23, 2013, 9:22 PM EDT

Three Things You Need to Know About Programmatic Advertising AOL's Bob Lord is in favour of free beer and easy lives for CMOs

AOL's Bob Lord is in favour of free beer and easy lives for CMOs

September 20, 2013, 1:49 PM EDT

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