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Topic: Aol

Rating the 2014 NewFronts

Highlights and headscratchers from some of this year's big events

The Digital Content NewFronts are here, and this time we’ve got multimillion-dollar-an-episode series, lots of unduplicated viewership and serious inventory scarcity. Wait, no, that’s traditional TV. On the digital side…

7 Media Brands Shaking Up the 2014 NewFronts

Original shows and exclusive deals dominate

It's been a week of nearly endless announcements from some of the Web's top media brands as they rolled out their biggest new initiatives to court potential advertisers at the…

DigitasLBi and SimpleReach Team for Comparative Metrics

Give brands another option for campaign analysis

DigitasLBi and SimpleReach are creating the NewFronts Brand Content Index, which is designed to help brands figure out if their ads are making an impact in the digital space. The…

AOL Doubles Down on Web Shows With James Franco, Steve Buscemi

Rolls out 16 star-laden programs

AOL says it racked up 150 million views on its original video content and more than 75 million unique viewers last year, but isn't standing pat. The company will announce…

AOL Unveils Self-Serve Native Mobile Ads

Claims huge conversion rates in test campaigns

AOL is rolling out a mobile native ad product today across its sites, including AOL.com, TechCrunch, Huffington Post, DailyFinance, Engadget and Autoblog. Some 50 brand advertisers are aboard initially, said a…

AOL Debuts 24-Hour Curated Video Experience

Online network leverages consumer habit data to pick programming

AOL believes it knows what you want to watch and when you want to watch it so well that it's placing bets on a 24-hour curated video experience. What appears…

AOL Renews 4 of Its Web Series

#Candidly Nicole, Hardwired, The Future Starts Here and City.Ballet will be streaming this fall

Great news for #Candidly Nicole, Hardwired, The Future Starts Here and City.Ballet fans: You’ll be able to see more of these shows online this fall. AOL announced the renewal of…

AOL Benefits Back After 'Distressed Baby' Outrage

Armstrong apologizes, but is that enough?

AOL has restored benefits that CEO Tim Armstrong initially said were cut in part because of the expense of “distressed babies” born to workers’ families. Still, the outrage over his…

AOL Enjoys Strong Q4 Earnings

Web company touts strongest quarter in a decade

AOL no longer seems to be in comeback mode. In fact, the company is on a pretty solid roll. The company's global advertising revenue jumped 23 percent in Q4, finally putting the…

21 Reasons the NewFronts Will Be Huge (No. 1: BuzzFeed Is In)

Web video showcase expanded to two weeks

This spring, get ready for a cocktail party with 5 Insanely Amazing Appetizers You Can't Stop Eating and a presentation focused on 13 Mind Blowing Reasons You Should Shift Dollars…

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