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Topic: Aol

10 Fascinating Digital Marketing Stats From the Week: Nov. 3-7

Mobile sales will hit $1.6 billion in just 3 days

Here are this week's 10 most interesting data points from the digital marketing world, including numbers that show how the space continues to grow as well as stats for holidays…

AOL Gives Advertisers an Alternative to Facebook's People-Based Marketing

Builds technology to serve ads anywhere

AOL is into "people-centric" marketing just like Facebook. The company said it could now identify 100 million consumers and target ads to them no matter what device they utilize—desktop, laptop,…

Facebook Video Is Squeezing Out YouTube as Brands Embrace Autoplay

The social network increasingly rules its own roost

Brand marketing habits are changing in Facebook's favor—at least when it comes to posting and playing videos—part of the social giant's grand video plans. Budweiser, McDonald's and even Beyoncé are…

AOL’s Bob Lord Says the Yahoo Rumor 'Validates That We Have a Good Strategy'

Platforms chief believes multi-touch attribution can go beyond click analytics

When AOL Platforms global CEO Bob Lord started at the company 13 months ago, 3 percent of its ad revenue came from programmatic buys. It's now at 34 percent, with 45…

AOL Video President Ran Harnevo Is Leaving the Company

Former Viacom president Dermot McCormack set to step in

Ran Harnevo, the man widely considered to be the force behind AOL's massive video growth, announced on Tuesday that he is leaving the company to go back to what he loves:…

AOL, Publicis Group Expand Partnership Into Programmatic Video

Agencies can tap into premium reserve and private marketplaces

AOL and Publicis Groupe said on Monday that they are expanding their six-year partnership into programmatic video and linear TV. The move will give VivaKi and all agencies under the…

Investor Blasts Yahoo Over Tumblr Strategy, Calls for AOL Merger

Hedge fund pushes for change

Yahoo is under pressure to merge with AOL as an activist Wall Street fund pushed today for big changes at the Internet advertising giant. The hedge fund, Starboard, wrote a…

YouTube May Be Worth Up to $40 Billion—More Than Twitter

Jefferies report projects $8.9 billion in ad sales by 2016

YouTube, broken out from Google’s overall business, is potentially worth more than Twitter with a valuation up to $40 billion, according to an analysis released today by Jefferies. The report looked…

This 4A’s Group Uses Its Talents to Solve Real-World Problems

They’re ADvocates for change

Specs Who Founders Monisha Tripathi (bottom row, far left), Lauren Johnson (middle row, third from right), Jessica Merrell (top row, far left) and Jenny Hoffman (middle row, fourth from right), surrounded…

AOL Says 92% of Marketers Use Programmatic Despite Persisting Challenges

Half of publishers are still figuring it out

AOL announced last week that ad revenues were up 20 percent for the quarter, due in large part to the growth of its programmatic business. To get a better handle…

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