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Topic: Aol

Matt Seiler Is Out to Remake and Automate the Media Agency World Mediabrands CEO has a penchant for reinvention

Facebook global sales chief Carolyn Everson knew to brace herself for some hair-raising skiing in the Utah mountains with Matt Seiler, a weekend guest of hers at this year’s Sundance…

January 19, 2014, 9:32 PM EST

Yahoo Reboots Ad Business in Attempt to Own Ad Tech Mayer 's CES keynote unveils unified ad suite, Web buying platform

It’s getting harder to accuse Yahoo CEO Marissa Mayer of not caring much for the ad business. In fact, Yahoo wants to place itself at the center of the online ad…

January 7, 2014, 5:07 PM EST

Infographic: Holiday Mobile Sales People browse on their smartphones, buy from tablets

With smartphones becoming the new shopping device, how will mobile impact holiday shopping this year? AOL put together an infographic that combined early retail sales data with AOL Networks mobile…

December 17, 2013, 12:48 AM EST

Patch Dying? Then Why Is It Hiring? AOL's struggling property wants you

AOL is pushing back against rumors of Patch’s imminent shutdown, so much so that it seems to still be hiring aggressively for a property that is slated to close. In fact,…

December 16, 2013, 3:19 PM EST

AOL Reorgs Sales Around Global Categories Jim Norton's role expanded

AOL says brands are finally ready to do more than pay lip service to going global. So it’s reorienting its sales service to help better capture those global dollars. Jim Norton,…

December 16, 2013, 11:36 AM EST

The Number of Online Video Ads Is Up 205% in the Last Year Manufactured viewing and false impressions

According to comScore, the audience for online video has grown 4 percent over the past year. The number of video ads? Up 205 percent.  Illustration: Kali Ciesemier  Sure, people are watching a…

December 15, 2013, 10:01 PM EST

HuffPost Takes More Control of Destiny With New Ad Staff Separate From AOL Doubling down on premium advertising

The Huffington Post is increasingly looking like a stand-alone business at AOL. The site got a new CEO in Jimmy Maymann a year ago, and before that, Arianna Huffington took control…

December 12, 2013, 12:40 AM EST

Traditional Publishers Are Struggling as Buying Goes Automated Where is the digital growth?

No one expected publishing companies’ digital revenue to catch up to print overnight, but what does it say when that revenue stream at The New York Times Co., Tribune Co.…

November 17, 2013, 9:50 PM EST

AOL Web Series City.Ballet Offers a Glimpse Inside Dancers' Lives Documentary backed by Sarah Jessica Parker

AOL's latest high-profile Web series, City.Ballet, takes viewers into the world of ballet dancers at the New York City Ballet. What's great about this show is that in a way, it…

November 12, 2013, 12:00 AM EST

Longoria Doesn't Sell for Hulu New animated show debuts minus sponsor

Were the NewFronts worth it? That's the question some in the Web video industry might be asking, even as they prep for next year's week of shows. A few weeks ago,…

November 7, 2013, 12:00 AM EST

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