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Topic: Aol

AOL Closely Watching How Technology Is Altering Television at CES

CMO Allie Kline sees big implications in Dish's Sling TV

A recurring theme at this year's Consumer Electronics Show is that the mega conference has evolved into a cultural crucible that reveals how rapid advances in technology are reshaping the…

Photos: Makers and Movers Celebrate Success

Events featuring top talent in entertainment, publishing and tech, from N.Y. to L.A.

Glamour EIC Cindi Leive (l.) with honoree Lupita Nyong’o at the magazine’s Women of the Year Awards, which were presented at Carnegie Hall in New York.

How a New York Office Building Next to a Kmart Became a Magnet for Celebrities

HuffPost, Facebook and Billboard made 770 Broadway an A-list destination

About a century ago, New York's 770 Broadway—the building where Adweek, as well as sister titles Billboard and The Hollywood Reporter, can be found—housed the bustling Wanamaker's department store, which…

10 Fascinating Digital Marketing Stats From the Week: Nov. 3-7

Mobile sales will hit $1.6 billion in just 3 days

Here are this week's 10 most interesting data points from the digital marketing world, including numbers that show how the space continues to grow as well as stats for holidays…

AOL Gives Advertisers an Alternative to Facebook's People-Based Marketing

Builds technology to serve ads anywhere

AOL is into "people-centric" marketing just like Facebook. The company said it could now identify 100 million consumers and target ads to them no matter what device they utilize—desktop, laptop,…

Facebook Video Is Squeezing Out YouTube as Brands Embrace Autoplay

The social network increasingly rules its own roost

Brand marketing habits are changing in Facebook's favor—at least when it comes to posting and playing videos—part of the social giant's grand video plans. Budweiser, McDonald's and even Beyoncé are…

AOL’s Bob Lord Says the Yahoo Rumor 'Validates That We Have a Good Strategy'

Platforms chief believes multi-touch attribution can go beyond click analytics

When AOL Platforms global CEO Bob Lord started at the company 13 months ago, 3 percent of its ad revenue came from programmatic buys. It's now at 34 percent, with 45…

AOL Video President Ran Harnevo Is Leaving the Company

Former Viacom president Dermot McCormack set to step in

Ran Harnevo, the man widely considered to be the force behind AOL's massive video growth, announced on Tuesday that he is leaving the company to go back to what he loves:…

AOL, Publicis Group Expand Partnership Into Programmatic Video

Agencies can tap into premium reserve and private marketplaces

AOL and Publicis Groupe said on Monday that they are expanding their six-year partnership into programmatic video and linear TV. The move will give VivaKi and all agencies under the…

Investor Blasts Yahoo Over Tumblr Strategy, Calls for AOL Merger

Hedge fund pushes for change

Yahoo is under pressure to merge with AOL as an activist Wall Street fund pushed today for big changes at the Internet advertising giant. The hedge fund, Starboard, wrote a…

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