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Topic: Aol

AOL, Publicis Group Expand Partnership Into Programmatic Video Agencies can tap into premium reserve and private marketplaces

AOL and Publicis Groupe said on Monday that they are expanding their six-year partnership into programmatic video and linear TV. The move will give VivaKi and all agencies under the…

September 29, 2014, 12:50 PM EDT

Investor Blasts Yahoo! Over Tumblr Strategy, Calls for AOL Merger Hedge fund pushes for change

Yahoo! is under pressure to merge with AOL as an activist Wall Street fund pushed today for big changes at the Internet advertising giant. The hedge fund, Starboard, wrote a…

September 26, 2014, 2:52 PM EDT

YouTube May Be Worth Up to $40 Billion—More Than Twitter Jefferies report projects $8.9 billion in ad sales by 2016

YouTube, broken out from Google’s overall business, is potentially worth more than Twitter with a valuation up to $40 billion, according to an analysis released today by Jefferies. The report looked…

September 3, 2014, 3:03 PM EDT

This 4A’s Group Uses Its Talents to Solve Real-World Problems They’re ADvocates for change

Specs Who Founders Monisha Tripathi (bottom row, far left), Lauren Johnson (middle row, third from right), Jessica Merrell (top row, far left) and Jenny Hoffman (middle row, fourth from right), surrounded…

August 13, 2014, 8:55 PM EDT

AOL Says 92% of Marketers Use Programmatic Despite Persisting Challenges Half of publishers are still figuring it out

AOL announced last week that ad revenues were up 20 percent for the quarter, due in large part to the growth of its programmatic business. To get a better handle…

August 13, 2014, 10:34 AM EDT

AOL's Ad Business Gets Boost From Adap.tv and Programmatic Sales up 20%

AOL's ad business was up 20 percent last quarter thanks to its programmatic push and Adapt.tv. CEO Tim Armstrong announced quarterly results today, posting $606.8 million in overall revenue, up 12…

August 6, 2014, 12:13 PM EDT

Not Ryan Block, but he feels his pain.
Comcast Apologizes for Customer Service Call From Hell Disconnecting your service is as easy as one, two ... 20 minutes later

Cable giant Comcast says it's sorry for the unusual inconvenience it caused AOL vp of product Ryan Block during a 20-minute phone call where he somewhat painfully tried to disconnect…

July 16, 2014, 1:57 PM EDT

Condé Nast Entertainment Debuts The Scene Platform features digital videos from magazine publisher, partners

Condé Nast Entertainment isn't just making a splash in the digital video space. The magazine publisher is making The Scene, a new platform that will curate video content from its…

July 16, 2014, 12:18 PM EDT

Millennials Use Ads to Fight Hunger 4A's ADvocates team up with City Harvest

City Harvest and the 4A's ADvocates will work together to put a face on hunger in New York with the #kNOwhunger campaign, which will feature real New Yorkers who are…

June 5, 2014, 1:43 PM EDT

Tango Messaging App Invites Brands to Hit Publish Taps Spotify, AOL for launch of channels

Messaging app Tango is following in the footsteps of competitors like BlackBerry Messenger with the launch of media channels users can follow. Tango Channels is still in testing and will…

May 20, 2014, 5:00 AM EDT

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