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Topic: Aol

Microsoft Now Leans on AOL for Display, Mobile and Video Ad Sales

MSFT streamlines dramatically

Microsoft will reportedly lay off 1,200 people as it hands over display, mobile and video ad sales to AOL and AppNexus. Redmond, Wash.-based Microsoft and AOL revealed a multifaceted deal…

AOL's Digital Prophet Says Millennials 'Are Freaky for Video'

They want content, not ads

After eight years at AOL, digital prophet David Shing still knows how to preach the gospel of the future. And so there he was Saturday at the Cannes Lions International…

It's a Done Deal: AOL Is Now Part of Verizon

Hints at launch of new video product this summer

Less than two months after the deal was announced, Verizon has closed on its $4.4 billion acquisition of AOL. AOL CEO Tim Armstrong will take on the added responsibility of overseeing…

AOL Debuts Makeover That's All About Mobile Video and Social-Friendly Content

Here's why: the data

AOL is unveiling a data-driven site overhaul today that should give marketers a sense of how it will zero in on mobile video and branded content as it plots its…

Here's Why AOL Is Poised to Take On Facebook and Google

Industry welcomes the competition

What do you get when you combine the one-time champion of dial-up and the current wireless subscription leader? You get an advertising technology player that could compete more closely with…

Marriage of Verizon and AOL Brings Big Opportunities and Questions About Content Aims

Marketers weigh in on deal

When Verizon revealed today that it's buying AOL for $4.4 billion, it begged the question: How would it affect AOL's huge content plays of the last few years? AOL remains tight-lipped about…

6 Major Assets That Verizon Gets in the AOL Deal

A timeline shows what happened before the $4.4 billion acquisition

Verizon's $4.4 billion acquisition of AOL this morning could give the telecom company the kind of massive scale in the online and mobile advertising industry to compete with Google and…

Verizon Will Buy AOL for $4.4 Billion in Massive Content Acquisition

Wireless carrier will gain HuffPo, ad network and growing video empire

Six years after spinning off from Time Warner, an independent and resurgent AOL announced today it will be acquired by Verizon for $4.4 billion. The acquisition is a huge content and…

AOL Unveils Massive Slate of New Programming and Partnership With NBCU

CEO expects 'the single largest change in media' this year

For those who thought AOL might be shifting away from big content plays and heading into pure ad tech, the media company proved this week it still has plenty in…

12 Digital Marketing Stats You Should Know From the Last Week

Including some that could intrigue at the NewFronts

To help kick off the Digital Content NewFronts, which began today, this edition of the 12 most intriguing numbers from digital marketing over the last week is dominated by interactive…

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