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How a New York Office Building Next to a Kmart Became a Magnet for Celebrities HuffPost, Facebook and Billboard made 770 Broadway an A-list destination

About a century ago, New York's 770 Broadway—the building where Adweek, as well as sister titles Billboard and The Hollywood Reporter, can be found—housed the bustling Wanamaker's department store, which…

November 10, 2014, 12:02 AM EST

10 Fascinating Digital Marketing Stats From the Week: Nov. 3-7 Mobile sales will hit $1.6 billion in just 3 days

Here are this week's 10 most interesting data points from the digital marketing world, including numbers that show how the space continues to grow as well as stats for holidays…

November 7, 2014, 1:19 PM EST

AOL Gives Advertisers an Alternative to Facebook's People-Based Marketing Builds technology to serve ads anywhere

AOL is into "people-centric" marketing just like Facebook. The company said it could now identify 100 million consumers and target ads to them no matter what device they utilize—desktop, laptop,…

October 31, 2014, 8:00 AM EDT

Facebook Video Is Squeezing Out YouTube as Brands Embrace Autoplay The social network increasingly rules its own roost

Brand marketing habits are changing in Facebook's favor—at least when it comes to posting and playing videos—part of the social giant's grand video plans. Budweiser, McDonald's and even Beyoncé are…

October 27, 2014, 12:01 AM EDT

AOL’s Bob Lord Says the Yahoo Rumor 'Validates That We Have a Good Strategy' Platforms chief believes multi-touch attribution can go beyond click analytics

When AOL Platforms global CEO Bob Lord started at the company 13 months ago, 3 percent of its ad revenue came from programmatic buys. It's now at 34 percent, with 45…

October 16, 2014, 4:14 PM EDT

AOL Video President Ran Harnevo Is Leaving the Company Former Viacom president Dermot McCormack set to step in

Ran Harnevo, the man widely considered to be the force behind AOL's massive video growth, announced on Tuesday that he is leaving the company to go back to what he loves:…

October 7, 2014, 4:27 PM EDT

AOL, Publicis Group Expand Partnership Into Programmatic Video Agencies can tap into premium reserve and private marketplaces

AOL and Publicis Groupe said on Monday that they are expanding their six-year partnership into programmatic video and linear TV. The move will give VivaKi and all agencies under the…

September 29, 2014, 12:50 PM EDT

Investor Blasts Yahoo Over Tumblr Strategy, Calls for AOL Merger Hedge fund pushes for change

Yahoo is under pressure to merge with AOL as an activist Wall Street fund pushed today for big changes at the Internet advertising giant. The hedge fund, Starboard, wrote a…

September 26, 2014, 2:52 PM EDT

YouTube May Be Worth Up to $40 Billion—More Than Twitter Jefferies report projects $8.9 billion in ad sales by 2016

YouTube, broken out from Google’s overall business, is potentially worth more than Twitter with a valuation up to $40 billion, according to an analysis released today by Jefferies. The report looked…

September 3, 2014, 3:03 PM EDT

This 4A’s Group Uses Its Talents to Solve Real-World Problems They’re ADvocates for change

Specs Who Founders Monisha Tripathi (bottom row, far left), Lauren Johnson (middle row, third from right), Jessica Merrell (top row, far left) and Jenny Hoffman (middle row, fourth from right), surrounded…

August 13, 2014, 8:55 PM EDT

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