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Topic: AOL Advertising

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AOL's Ad Business Gets Boost From Adap.tv and Programmatic Sales up 20%

AOL's ad business was up 20 percent last quarter thanks to its programmatic push and Adapt.tv. CEO Tim Armstrong announced quarterly results today, posting $606.8 million in overall revenue, up 12…

August 6, 2014, 12:13 PM EDT

Tim Armstrong: AOL Aims to Wise Up the Online Ad Space Too much emphasis on last-click data

AOL chairman and CEO Tim Armstrong on Thursday told Adweek that the wealth of available consumer data will help the industry evolve beyond attributing the bulk of advertising value to last-click…

May 8, 2014, 6:50 PM EDT

AOL's Ad Comeback Continues Adap.tv acquisition helps ignite sales

AOL’s booming video ads business helped the company overcome some of the drag from its ongoing Patch issues in the third quarter. Overall, the company announced today a 14 percent…

November 5, 2013, 12:25 PM EST

AOL Launches New Premium Ad Formats Big display units are the latest products of Project Devil initiative

These aren't your grandparents' display ads. AOL is getting ahead of the Advertising Week bustle by introducing four new premium ad formats today. The new products include a wallpaper/takeover unit that…

September 19, 2013, 6:00 AM EDT

AOL Advertising Gets a New Chief Marketing Officer Erika Nardini promoted to new role

Erika Nardini, previously AOL's vp, head of marketing solutions, has been promoted to chief marketing officer of AOL Advertising, the company announced on Tuesday. Nardini's job is a new one, sort…

August 14, 2013, 11:12 AM EDT

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