AOL On | Adweek

AOL's Brand Production House, Be On, Scores First Project Portal rolls out DIY series for Jeep By Mike Shields

At AOL’s NewFront last month, the company announced that it was going into the business of helping brands produce and distribute branded content. Well, it’s on. The company’s new in-house production…

June 14, 2013, 12:00 AM EDT

AOL Unveils 15 Fall Shows in an Aggressive Push for TV Dollars Razorfish locks up ad deal during NewFront event, claims CEO Armstrong By Mike Shields

The NewFronts award for boldest attempt to really take on TV goes to: AOL. At least so far. The Web portal has lined up big names and even bolder claims as…

April 30, 2013, 2:00 PM EDT

AOL Seeks Reinvention as Media Company But content still not a major revenue driver By Maura McGowan

A decade after broadband killed dial-up Internet, AOL is reinventing itself as a media company, according to The Economist. AOL's fourth-quarter earnings for 2012 showed growth for the first time…

April 22, 2013, 12:09 PM EDT

AOL Rebrands Its Advertising.com Group Move follows new revenue reporting structure By Tim Peterson

AOL’s Advertising.com Group has had a name problem since it was born in May 2011: people confused the overall umbrella business with its namesake display network. This is something George Foreman’s…

February 5, 2013, 1:08 PM EST

AOL Uses Incentives to Boost Video Biz Taps Swagbucks to help grow viewership By Mike Shields

AOL entices users to watch its videos by giving away free stuff—not that there’s anything wrong with that. The company’s budding syndication arm, AOL On, distributes content to Swagbucks, a rewards…

December 4, 2012, 7:15 AM EST

Topic: AOL On