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Topic: Aol

Clorox and HuffPost's RYOT Made a 360-Degree Video About Clean Drinking Water

Explaining waterborne illnesses and killing bacteria

Clorox is most often associated with cleaning kitchens and stains, but it's probably not a brand that comes to mind when you think about clean drinking water. To help raise awareness…

What Chatbots Are Teaching Us About the Future of Marketing

Closing the gap between man and machine

Chatbots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the suggestion engines of huge etailers. David Shing  Alex Fine But a good…

4 Ways to Ensure Your New Business Will Be a Heroic Journey, Not an Epic Failure

Taboola's CEO on the power of people and appreciating your foes

The hero's journey is an archetype that appears across literature, movies and TV—and even in the world of business where every entrepreneur is the main character of his or her…

AOL Chief Tim Armstrong Defends Twitter, Saying Marketers Need to Catch Up

No comment on buying the social platform, though

AOL CEO Tim Armstrong took to the Times Center stage on Monday for a conversation with NBC's Stephanie Ruhle to discuss the current and future state of media through the…

Here’s What Really Matters When It Comes to Political Digital Video Campaigns

Reports show what voters view and which ads resonate

To Scott Goodstein, the world of political advertising for a high-stakes campaign like the current presidential race between Hillary Clinton and Donald Trump comes down to just three things: "Time,…

Dmexco Conference Provides a 'Trail Map' for Marketers to Learn Ad-Tech

Twitter's Jack Dorsey among the keynote speakers

More than 50,000 ad-tech execs, companies and marketers are in the Rhine-Ruhr city of Cologne, Germany this week for the annual Dmexco conference to talk about global trends, new technology…

Ad Tech Companies Are Testing New Formats Like Virtual Reality and 360 Video

Lionsgate and Hong Kong Airlines experiment

Seventeen years ago, The Blair Witch Project revolutionized movie marketing by turning an indie horror film into a blockbuster with a low-budget viral campaign. Now, just ahead of the third…

What Ad Buyers Really Think About Google, Facebook, Twitter and Everything in Between

A candid discussion with 7 insiders

The major digital media platforms—full of big gains, big hype and often a lack of transparency—have made the advertising universe a complicated, fragmented place. And with eMarketer predicting digital ad…

Arianna Huffington Is Leaving The Huffington Post

Site co-founder will launch new company Thrive Global

Arianna Huffington is leaving The Huffington Post, a site she co-founded 11 years ago. Her new venture will take her right back to where it all started.  I thought HuffPost would…

Here's a Timeline of Yahoo’s 22-Year History as a Digital Pioneer

Highs and lows leading up to Verizon deal

Verizon's $4.8 billion acquisition of Yahoo today shows just how much has changed in the Sunnyvale, Calif., company's more than 20-year history. Yahoo's gone from being one of the world's biggest…

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