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Topic: Aol

Here's a Timeline of Yahoo’s 22-Year History as a Digital Pioneer

Highs and lows leading up to Verizon deal

Verizon's $4.8 billion acquisition of Yahoo today shows just how much has changed in the Sunnyvale, Calif., company's more than 20-year history. Yahoo's gone from being one of the world's biggest…

With Verizon Deal, Yahoo and AOL Are Finally Together

Rival web pioneers are now corporate siblings

Yahoo's long, winding and rocky road has finally come to its conclusion. Verizon announced this morning that it has acquired Yahoo's operating business for roughly $4.83 billion, which had long been…

Verizon Strengthens 5 Major Areas Following Its Acquisition of Yahoo

Tumblr, mobile and video are key components

It's official—Verizon has officially acquired Yahoo for $4.8 billion in cash. The digital player's core business—namely its advertising business and content—will be integrated into Verizon-owned AOL as the telecom looks…

Verizon Has Reportedly Bought Yahoo for $4.8 Billion

Telecom giant gains big digital audience

Yahoo, once as big of an internet company as one could find, has been sold to Verizon Communications for $4.8 billion, according to The Wall Street Journal. Just prior to…

Why AOL's Brand Studio Is Focusing on 360 Video More Than Virtual Reality

Thinks it will bring better engagement

This month marks one year since AOL launched Partner Studio, joining a growing list of publishers like BuzzFeed, Vox, The New York Times and Vice, who have created their own…

On the Eve of Cannes Lions, Let's Abolish the Marketer vs. Consumer Trend

Find ways to be funny, gripping and cool along the content journey

We are the marketers and the advertisers. And despite all of our hard work, we have become the enemy. David Shing Getty Images If we put ourselves in the brains of consumers,…

AOL Has Named Tim Mahlman President of AOL Platforms

He effectively replaces former AOL president Bob Lord

Looking to further merge the advertising and publishing sides of its business, AOL has named Tim Mahlman president of AOL Platforms. His first day is today. Mahlman—who will lead a team…

How AOL Used Snapchat as a Recruitment Tool for Millennial Women

Increased application interest by 18 percent

Last November, AOL was looking for a new way to promote diversity and talent while also getting more millennial women to apply for jobs. Twitter and Instagram seemed like natural…

Why Everyone From Jose Cuervo to BuzzFeed Is Jumping Into Livestreaming

Real-time video is exploding on social media

Jose Cuervo is celebrating Cinco de Mayo on Thursday by livestreaming via Cuervo.com a "secret concert" that starts at 10 p.m. at an undisclosed location in Brooklyn. Few other details…

AOL Is Launching a 360-Degree Public-Facing Video Studio in Downtown New York

Company doubles down on live video and VR

In a further sign of its commitment to producing video content, AOL says it's opening a ground-floor, public-facing studio in lower Manhattan. The company's goal is to increase its video content…

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