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Topic: Aol

On the Eve of Cannes Lions, Let's Abolish the Marketer vs. Consumer Trend

Find ways to be funny, gripping and cool along the content journey

We are the marketers and the advertisers. And despite all of our hard work, we have become the enemy. David Shing Getty Images If we put ourselves in the brains of consumers,…

AOL Has Named Tim Mahlman President of AOL Platforms

He effectively replaces former AOL president Bob Lord

Looking to further merge the advertising and publishing sides of its business, AOL has named Tim Mahlman president of AOL Platforms. His first day is today. Mahlman—who will lead a team…

How AOL Used Snapchat as a Recruitment Tool for Millennial Women

Increased application interest by 18 percent

Last November, AOL was looking for a new way to promote diversity and talent while also getting more millennial women to apply for jobs. Twitter and Instagram seemed like natural…

Why Everyone From Jose Cuervo to BuzzFeed Is Jumping Into Livestreaming

Real-time video is exploding on social media

Jose Cuervo is celebrating Cinco de Mayo on Thursday by livestreaming via Cuervo.com a "secret concert" that starts at 10 p.m. at an undisclosed location in Brooklyn. Few other details…

AOL Is Launching a 360-Degree Public-Facing Video Studio in Downtown New York

Company doubles down on live video and VR

In a further sign of its commitment to producing video content, AOL says it's opening a ground-floor, public-facing studio in lower Manhattan. The company's goal is to increase its video content…

After Experimenting With 360-Degree Storytelling, Publishers Are Going All-In on VR

And betting brands will do the same

Since its inception in 2012, Digital Content NewFronts presentations have been all about convincing marketers to double down on digital video. But this year's extravaganza seeks to raise the bar,…

AOL Is Launching 2 New Video Ad Formats for Publishers

They're more viewable and user-friendly

AOL is debuting two video ad formats today it says will be more viewable for advertisers and more user-friendly for consumers. The formats are meant to help build out the company's…

NBCU's New Studio Is Creating Branded Content for Viewers Beyond Its Own Platforms

Collaborating with advertisers

Over the past decade, NBCUniversal has had great success creating branded content campaigns for its advertising partners, which air across the NBCU portfolio of networks. But the company realized it…

Yahoo Exec Calls Out Mobile Ad Blocker for 'Destroying the Ecosystem'

Heated discussion compares digital advertising to 'military-grade tracking'

BARCELONA, Spain—A panel discussion about ad-blocking at Mobile World Congress showed just how high the tension is getting between advertisers, tech companies and ad blockers. Speaking to a packed room full…

Backed by Verizon Data and New Targeting Tools, AOL Hires Its First Chief Mobile Officer

Mark Connon will report to CEO Tim Armstrong

BARCELONA, Spain—After being acquired by Verizon for $4.4 billion and buying ad network Millennial Media for $238 million last year, AOL has a new mobile chief tasked with growing the…

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