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Topic: Anti-smoking

Legacy's mock interviews getting a little old

American Legacy's mock job interviews helped revive its "Truth" campaign. But after viewing these latest iterations, I think the approach has run its course. The drill's become too familiar, with…

August 26, 2009, 9:13 AM EDT

Even VH1's Megan turns down Big Tobacco

Pointless celebrity guest appearances: Aren't they a sign that something has jumped the shark? Megan Hauserman, star of VH1's Megan Wants a Millionaire, isn't much of a celeb, so maybe…

August 12, 2009, 8:48 AM EDT

Throat-Hole Guy didn't even have it this bad

Here's an amusing parody of the Throat-Hole Guy school of anti-smoking shockvertising. The man here lost his voicebox to cancer, and things went seriously downhill from there. The PSA ends…

August 3, 2009, 11:22 AM EDT

Big Tobacco still seeking best and brightest

American Legacy's "Truth" anti-tobacco juggernaut rolls on with new executions from Arnold that expand on the campaign's amusing faux-job-interview format. Above, we get a customer-service role-playing session, with the superbly…

July 29, 2009, 9:23 AM EDT

Will self-hating smokers help others to quit?

To explain its latest salvo for the Washington State Department of Health, WongDoody asks: "Amid mounting home foreclosures, worsening unemployment and an ugly healthcare crisis, how do you convince the…

July 6, 2009, 8:15 AM EDT

Big Tobacco now hiring in new 'Truth' spots

I've disliked most recent Amercian Legacy "Truth" efforts, as they've gotten more toxic than actual cigarettes. Arnold's latest spots, however, are pleasing by virtue of their simplicity. The tiresome singing…

June 2, 2009, 11:18 AM EDT

Magazines are dying, and so are the readers

Vermont agency Kelliher Samets Volk has launched an online magazine, Nikoteen, to help the Vermont Department of Health skewer Big Tobacco's marketing practices. The site is designed to mimic…

April 28, 2009, 12:54 PM EDT

Mob rules in latest 'Truth' anti-smoking ads

Does the American Legacy Foundation still exist? Does it still do those "Truth" anti-smoking ads? Does anybody care anymore? Unfortunately, it appears the answer to all three questions is yes,…

March 24, 2009, 8:58 AM EDT

Cigarettes smoke people, say Canadian ads

This haunting Cancer Patients Aid Association print campaign from Canadian shop Bleubancrouge warns us that "cigarettes smoke people." All that's left of them in the motel room and bistro…

March 19, 2009, 8:20 AM EDT

Colorado unleashes packs of smoky beasts

Cactus's work for Colorado's State Tobacco Education & Prevention Partnership (STEPP) filters (ha!) your standard scary warnings about second-hand smoke through a Hitchcock/X-Files/CGI fantasy lens, producing PSAs with considerable visual…

February 27, 2009, 8:35 AM EST