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Topic: Anti-smoking

Government's Ad Campaign Convinced 100,000 Smokers to Kick the Habit

CDC says results exceeded expectations

The government's stop smoking advertising campaign convinced more than 200,000 Americans to kick the habit at last, of which about 100,000 will quit permanently, according to data released Monday from…

Philip Morris Could Cause Ethical Problems for Publicis-Omnicom Merger

Smoking and anti-smoking worlds collide

Any industry merger brings with it the potential for client conflicts when agencies work for competing marketers. But the pairing of Publicis Groupe and Omnicom creates a new philosophical wrinkle…

Wyoming Anti-Smoking Ad Is Strange and Two-Faced

Someone can help you (and you) quit

Ad agency Sukle in Denver made this "Need Someone" spot promoting the Wyoming Department of Health's counseling services for people who want to quit smoking—hopefully before they go into full-on…

CDC Adds New Ads to Successful Anti-Smoking Campaign

New ads look at how the habit affects loved ones

Soon after the government abandoned the court fight over its proposed scary warning labels on cigarette packages, it returned to what works: advertising. The Centers for Disease Control will launch…

Canadian PSA Takes Aim at the Noxious Epidemic of Social Farting

It's like being a social smoker

"Just because I fart at parties now and then, it doesn't make me a farter." That's how I plan to begin my memoirs, and it's also a key line in…

Debi Austin, Star of Infamous Anti-Smoking Ad, Is Dead at 62

1996 spot was one of a kind

Debi Austin, better known as the lady who smoked a cigarette through a tracheotomy hole in her neck in the infamous "Voicebox" anti-smoking ad, died Feb. 22 after a 20-year…

Smoke-Free, No Reservations

What's the famed restaurateur Joe Bastianich doing pitching a nicotine patch that's sold at Walmart?

Plenty of big companies boast a celebrity endorser these days, but GlaxoSmithKline scored a coup when it recently signed restaurateur and vintner Joe Bastianich, who runs world-famous restaurants including Manhattan’s…

Happy New Year! Here's a Horrible, Disgusting Anti-Smoking Ad

U.K.'s cigarettes get tumorous

Britain's National Health Service decided to close out 2012 with a feel-good PSA offering plenty of heartwarming holiday cheer. Just kidding. They released a super-disgusting anti-smoking ad. This time, a…

FDA Picks 6 Agencies to Handle Anti-Tobacco Ads

Will spend as much as $390 million over 5 years

The FDA has picked six agencies to work on a new anti-smoking initiative, which together have a spend ceiling of $390 million over the next five years. Ending a bidding process…

Fed's Anti-Smoking Fear Campaign Scares Up Quitters

50,000 dump the habit

Fear works. The federal government's use of scare tactics in its national ad campaign to stop smoking has prompted a record number of smokers to give up the habit. According…

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