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Topic: Anti-smoking

Debi Austin, Star of Infamous Anti-Smoking Ad, Is Dead at 62 1996 spot was one of a kind

Debi Austin, better known as the lady who smoked a cigarette through a tracheotomy hole in her neck in the infamous "Voicebox" anti-smoking ad, died Feb. 22 after a 20-year…

February 28, 2013, 11:33 AM EST

Smoke-Free, No Reservations What's the famed restaurateur Joe Bastianich doing pitching a nicotine patch that's sold at Walmart?

Plenty of big companies boast a celebrity endorser these days, but GlaxoSmithKline scored a coup when it recently signed restaurateur and vintner Joe Bastianich, who runs world-famous restaurants including Manhattan’s…

January 22, 2013, 5:36 AM EST

Happy New Year! Here's a Horrible, Disgusting Anti-Smoking Ad U.K.'s cigarettes get tumorous

Britain's National Health Service decided to close out 2012 with a feel-good PSA offering plenty of heartwarming holiday cheer. Just kidding. They released a super-disgusting anti-smoking ad. This time, a…

January 2, 2013, 8:52 AM EST

FDA Picks 6 Agencies to Handle Anti-Tobacco Ads Will spend as much as $390 million over 5 years

The FDA has picked six agencies to work on a new anti-smoking initiative, which together have a spend ceiling of $390 million over the next five years. Ending a bidding process…

September 27, 2012, 2:49 PM EDT

Fed's Anti-Smoking Fear Campaign Scares Up Quitters 50,000 dump the habit

Fear works. The federal government's use of scare tactics in its national ad campaign to stop smoking has prompted a record number of smokers to give up the habit. According…

July 6, 2012, 11:31 AM EDT

Kids Outsmart Smokers in Crafty Guerrilla Stunt Ogilvy Thailand uses children to expose adults' hypocrisy

It’s being praised as one of the most effective anti-smoking ads ever, which is especially impressive considering it required little more than a few pieces of paper and two kids.…

June 28, 2012, 6:24 PM EDT

Ex-Smokers Fight for Dignity in CDC's Brutal New Anti-Smoking Ads Transcendent work from Arnold

The Centers for Disease Control and Prevention takes an unfiltered and unflinching approach in "Tips From Former Smokers," an immensely powerful and in some ways transcendent new $54 million multimedia…

March 19, 2012, 9:17 AM EDT

Fear Factor: Feds Launch New Anti-Smoking Campaign Ads mimic blocked tobacco warning labels

Uncle Sam wants to scare you away from smoking. The Feds couldn't force tobacco companies to put gruesome images on cigarette packages, so now it's going on the offense, launching…

March 16, 2012, 10:12 AM EDT

Advertising's Shock Troops For consumers, it’s a not-so-fine line between love and disgust

Legal disputes over advertising seldom get much public attention, but a recent decision out of the U.S. District Court for the District of Columbia was an exception: It made headlines. In…

February 20, 2012, 11:27 PM EST

Cycle of Life: Resetting L.A.'s Smoking Deaths Billboard Once a year, for a moment, a clean slate

Ushering in the new year at the Smoking Deaths billboard above Santa Monica Boulevard in West L.A. has become a somewhat morbid yet surprisingly meaningful tradition. Each year, just before…

February 9, 2012, 8:07 AM EST