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Topic: Anomaly

Ad of the Day: Beats by Dre's All-Star Athletes Rock Out to White Stripes' 'Seven Nation Army'

23 global superstars in one high-octane spot

Beats by Dre has a proud history of tapping into sports superstars, going back to "The Game Before the Game" with Brazilian soccer star Neymar and the "Hear What You…

Ad of the Day: Johnnie Walker Has a Simple Message for America on the Eve of Election Day

Anomaly celebrates optimism and diversity

Johnnie Walker, the whisky brand that famously traversed the world, makes stops in American cities like Los Angeles, Santa Fe, New Orleans and Washington, D.C., in its latest campaign from…

Ad of the Day: Duracell's Latest Star Wars Ad Spreads Cheer in a Children's Hospital

Anomaly hits the sweet spot with a sequel of its own

A long time ago, in a hospital far, far away … Duracell returns to the Star Wars universe today, launching a holiday-themed tie-in to Rogue One: A Star Wars Story ahead…

An All-Star Cast Pitches String-Free Headphones in Anomaly's First Work for Beats by Dre

Fun nod to Pinocchio

Last month, when Apple announced that its latest iPhone would lose the headphone jack in favor of bluetooth headphones, some consumers weren't so fond of the choice. Now that the phone…

Diesel Picks Anomaly to Help 'Transcend Fashion' With Campaign Set to Launch Early Next Year

Agency worked on the brand's 'Be Stupid' effort

Fashion brand Diesel has selected creative agency Anomaly Amsterdam to lead a new campaign that will roll out globally in February. This announcement follows the hiring of a new European CEO  as…

Some Small Indie Shops Are Tossing Out Time Sheets. Will the Movement Catch On?

Work is valued, not the time it took to create it

Nail Communications, a Providence, R.I.-based shop that counts New Balance and Stonyfield Farm as clients, decided this summer to take the radical step of doing away with time sheets. The…

There's (Literally) a Little Gold in Everyone in Olympic Ad from Dick's Sporting Goods

Great athletes, elemental genesis edition, by Anomaly

Dick's Sporting Goods is going big with its minute-long commercial by Anomaly for the Opening Ceremonies of the Rio Olympics, focusing on the chemical makeup of all life in the…

YouTube Just Released a Powerful Message About Gender Identity and Sexuality

New #ProudToBe campaign from Anomaly

Last year, YouTube rolled out #ProudToLove on June 26, the day the Supreme Court made its historic ruling on same-sex marriage. Today, the site launched its moving follow-up campaign, #ProudToBe, which focuses…

As New Tech Emerges and Clients Demand Invention, Agencies Bank On Innovation Labs

360i and others test the next frontier

For the past few years, digital agency 360i had tinkered in its innovation lab with a line of toys to help those with paralysis actively play with children. This month,…

How 5 Sports and Shoe Brands Are Convincing Millennials to Lace Up

Converse, Asics aim for 'actions and authenticity' in marketing

Millennials famously crave deeper, meaningful involvement with the world around them—and they often view athletic footwear, apparel and gear as a means of strengthening that connection and enhancing their personal…

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