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Topic: Anomaly

British Airways Expands Its Relationship With BBH Shop adds loyalty, digital marketing responsibilities

Bartle Bogle Hegarty retained its creative lead on British Airways and added responsibility for loyalty and digital marketing. BBH is teaming with Simon Hall and Warren Moore, current owners of London…

March 18, 2014, 3:49 PM EDT

Legacy Shifts Its Creative Account to 72andSunny New agency succeeds Arnold on the business

The Legacy Foundation has shifted its creative business to 72andSunny. The shift came after a review in which there were four other finalists: Droga5, 180LA, Anomaly and BBDO. Annual media spending…

February 25, 2014, 12:46 PM EST

Budweiser Set to Charm the World With Its 'Puppy Love' Super Bowl Ad A worthy sequel to 'Brotherhood'

We hadn't seen any major breakout hits among the 2014 Super Bowl teasers and full ads this week. But this 60-second Budweiser spot from Anomaly, released Wednesday morning, is destined…

January 29, 2014, 9:41 AM EST

A-B Uses the Super Bowl to Refresh Bud Light New campaign from BBDO replaces 'Here we go'

The long-awaited repositioning of Bud Light is nearly here—and parent company Anheuser-Busch InBev will use the most-watched program on television to roll it out. Three new Bud Light ads will air…

January 15, 2014, 12:00 AM EST

Legacy Picks 5 Creative Finalists Incumbent Arnold is out after 13 years

After 13 years with Arnold, the Legacy anti-tobacco group is moving on. The longtime strategic and creative agency for Legacy failed to reach the final round of the organization's creative review,…

December 23, 2013, 11:09 AM EST

This Shop Is Creating Films for Google Glass Decon’s focus on content creation attracts both brands and media

Specs Who Partners, from left: Sacha Jenkins, svp of culture and entertainment; Peter Bittenbender, co-founder and CEO; Alma Geddy-Romero, vp of development; Misha Louy, executive producer; and Jason Goldwatch, co-founder, director,…

November 20, 2013, 10:33 PM EST

Turning Celebrities Into Branded Cultural Currency New intellectual property models

Public-television purists, look away now: The PBS series Avec Eric which features Michelin three-star chef Eric Ripert was completely paid for by brands like the Ritz Carlton, Cayman Tourism Board…

September 25, 2013, 1:07 PM EDT

Here's Who May Gain From Publicis-Omnicom Client Fallout With wide agency rosters, big marketers have options

As questions about marketer conflicts hover over the Publicis Omnicom Group deal, creating the real prospect of client fallout, rival agencies already working for such marketers seem best positioned to…

July 30, 2013, 4:40 PM EDT

Ad of the Day: Dick's Sporting Goods Scores Again—on the Football Field Another great single-take spot

Pretty much out of nowhere, Dick's Sporting Goods has suddenly been coming up with some of the most impressive sports-related commercials, uh ... I'm going to go with "ever," actually. This…

July 17, 2013, 10:20 AM EDT

Rihanna Joins Budweiser, Takes Beer Giant's Music Pitch to 85 Countries Songstress teams with Jay-Z for beer brand's global appeal

Apparently taking a cue from Coke's global music efforts, Budweiser today has announced a deal with Rihanna that entails a multifaceted initiative launching in 85 countries and builds on the…

July 10, 2013, 12:25 PM EDT

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