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Topic: Anomaly

YouTube Just Released a Powerful Message About Gender Identity and Sexuality

New #ProudToBe campaign from Anomaly

Last year, YouTube rolled out #ProudToLove on June 26, the day the Supreme Court made its historic ruling on same-sex marriage. Today, the site launched its moving follow-up campaign, #ProudToBe, which focuses…

As New Tech Emerges and Clients Demand Invention, Agencies Bank On Innovation Labs

360i and others test the next frontier

For the past few years, digital agency 360i had tinkered in its innovation lab with a line of toys to help those with paralysis actively play with children. This month,…

How 5 Sports and Shoe Brands Are Convincing Millennials to Lace Up

Converse, Asics aim for 'actions and authenticity' in marketing

Millennials famously crave deeper, meaningful involvement with the world around them—and they often view athletic footwear, apparel and gear as a means of strengthening that connection and enhancing their personal…

Watch T.J. Miller and the Shock Top Wedge Hilariously Review the Other Super Bowl Ads

Long-form spot caps off the night perfectly

We've all been commenting on the commercials of Super Bowl 50 for days—before, during and after the game. But leave it to the talent from one of the commercials to…

Budweiser Is Using the Big Game—and Helen Mirren—to Combat Drunk Driving

Brand will donate $1 million to safe-ride programs

For the first time in over a decade, Budweiser will tackle drunken driving during the Super Bowl. The Anheuser-Busch brand, which has two spots in the Big Game, will use…

Key & Peele Will Live-Chat the Entire Super Bowl for Squarespace, With One Huge Caveat

They can't actually talk about the game at all

Squarespace is prepping a bizarre, ambitious and probably hilarious second-screen experience for the Super Bowl this Sunday—getting Key & Peele to do a livestream of video commentary for the duration…

10 Ads You Won’t Want to Miss During Super Bowl 50

Some newbies, a few celebrities and a lot of laughs

Once again, the anticipation around ads in the Super Bowl rivals that of the game itself—and brands are looking to capitalize on that excitement by rolling out their spots, or…

Shock Top Teaser Clip Promises the 'Greatest Super Bowl Ad of All Time'

Bold claims and a shattering mic drop from Silicon Valley's T.J. Miller

Shock Top, A-B InBev's craft-like offering, has released a teaser of its upcoming Super Bowl debut. Created by Anomaly in Toronto, the 90-second clip features the brand's new spokesman, comedian…

Anomaly's First Squarespace Ads Tell Those Thinking of Following a Dream: 'You Should'

Platform enables passion

Squarespace goes full aspirational in its first campaign from Anomaly, telling anyone consumed by a passion but wondering if they should commit to it: "You should." That tagline is featured in…

Squarespace Taps Anomaly for Pop-Culture Boost and a Return to the Super Bowl

Agency eyes 'cultural tentpole moments' to define brand's next chapter

Seeking a bigger brand profile and a permanent place in the cultural consciousness, digital publishing platform Squarespace has selected MDC Partners' Anomaly in New York as its lead creative agency. "With…

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