Anne Marie Hite | Adweek
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How a Martin Agency Duo Created the Geico Gecko Book A year in the works, 'You're Only Human' came out this week

Behind every successful gecko is a sharp creative team, and the Geico Gecko is no exception. The green ad critter’s first book, released this week by Workman Publishing, was created…

April 26, 2013, 4:51 PM EDT

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