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Topic: Annalect

Unilever Consolidates Its Search Marketing Business

Resolution Media will handle with sister shop PHD

Unilever has consolidated all of its search engine optimization and search engine marketing  efforts at Resolution Media after a pitch. To manage the account, Resolution will work with fellow Omnicom Media…

Annalect Taps Wunderman's Samardzija as Analytics Chief

Has done data-centric work for brands like Nokia, Coca-Cola and Sony

Annalect has named longtime Wunderman exec Slavi Samardzija chief analytics officer at the Omnicom Group’s data and analytics unit. Samardzija had been with the WPP company since early 2000 and…

Women Are Getting More Data Exec Gigs and 4 Other I-Com Takeaways

Confab shows that fraud and viewability are hot-button issues

The 5th I-Com Global Summit just wrapped here in Seville, Spain, where a few hundred data marketing execs met to address industry challenges this week. Below are five takeaways from…

Kellogg Data Exec Says Digital Ad Fraud Is Unacceptable

'Imagine you buy a dozen donuts, and you open the box and there’s one donut.'

During a panel discussion today about data validation at I-Com in Seville, Spain, Dean McRobie, chief technology officer for Omincom's data division, Annalect Group, offered an agency view on digital…

Annalect’s CMO Explains Why New York Beats Silicon Valley

A chat with Erin Matts

Specs Who Erin Matts New gig CMO, Annalect, Omnicom Media Group’s new data marketing tech team Old gig Svp, chief digital marketing officer, Glam Media Age 36 What is Annalect anyway? You can’t open an…

Study: NSA Scandal Is Still Setting Off Privacy Alarm Bells Among Consumers

Concerned consumers more likely to take action to protect privacy

Now that consumers know that NSA spooks are reviewing their every click, online privacy has become a much bigger concern.  After seven weeks of steady media coverage, the percentage of Internet…

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