Advertisement

Topic: Anna Bager

5 Takes on the Challenges and Opportunities of Digital Video

Roundtable in advance of the NewFronts

In advance of the fourth annual Digital Content NewFronts, Adweek, in partnership with the Interactive Advertising Bureau, convened a panel of five industry thought leaders to discuss the challenges and…

Execs From Facebook, Microsoft and More Will Help Guide IAB's Digital Video Center of Excellence

Mobile, programmatic will be areas of focus

To help guide the digital video industry, the Interactive Advertising Bureau today unveiled its first board of directors for the Digital Video Center of Excellence. The 29 members include representatives of…

Is Mobile Phoning It In?

The IAB's Anna Bager on the challenges facing the still-nascent advertising medium

Anna Bager is vp and gm for the Interactive Advertising Bureau’s Mobile Marketing Center of Excellence. In that role, she tackles fundamental tasks like developing core metrics and standard ad…

Advertisement