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Topic: Animal Planet

Marjorie Kaplan Is Juggling 2 Discovery Networks Through the Upfront and Beyond Her plans for TLC and Animal Planet

Specs Who Marjorie Kaplan New gig Group president, TLC and Animal Planet Old gig Group president, Animal Planet, Science Channel and Velocity Age 52 So TLC is a huge business. What’s it like handling that…

April 20, 2014, 9:47 PM EDT

Discovery's Multi-Network Slate Covers a Lot of Turf Pre-upftont news offers Wallendas, whales, wheels and the West

In advance of this afternoon's upfront presentation, the Discovery networks, which include The Discovery Channel, TLC, OWN, Animal Planet, The Hub, Velocity, ID and several others, are all announcing programming…

April 3, 2014, 12:33 PM EDT

Animal Planet Has Lined Up Dozens of New Advertisers Thanks to an integration-friendly slate of originals

Chalk some of it up to simple ratings growth but never underestimate the power of a good tree house integration. Animal Planet in 2013 has scared up 34 new clients, a…

November 18, 2013, 10:18 PM EST

Discovery Ad Revenue Up, Continues to Digest Giant SBS Nordic Acquisition International biz the focus of Q3 earnings

Discovery Communications CEO David Zaslav had a lot of questions to field about international business this morning, not least because of the company's massive purchase (which it's still digesting) of…

October 31, 2013, 10:21 AM EDT

Toys R Us' Holiday Ads Employ Prankvertising Element of surprise at center of huge effort

It might still be five weeks before Black Friday, but Toys "R" Us already rolling out a holidays campaign isn't shocking. Better a little bit early than a little bit…

October 21, 2013, 6:08 PM EDT

Colonel Meow Grants an Audience to Animalist New slate for jokey digital net includes tyrannical Himalayan

Well, it's official. Revision3's Animalist digital channel (where Animal Planet fans go to hang out) is now your one-stop shop for cats with talk shows. It's a good time to…

October 4, 2013, 1:19 PM EDT

Discovery CEO Zaslav Declares OWN Cash-Flow Positive Earnings are down overall, but ad revenue is up

Discovery Communications missed the mark on its fourth-quarter earnings report today, off from analyst predictions by 8 cents (at an opening price of 82 cents a share), and missing predictions…

July 30, 2013, 10:17 AM EDT

Discovery Communications Concludes Its Upfront Business Programmer achieves 5% lift in dollar volume

Six weeks after securing its first commitments from advertisers for the coming TV season, Discovery Communications has put a bow on the 2013-14 upfront bazaar. According to media buyers, the Discovery…

July 24, 2013, 8:29 PM EDT

Zaslav: Discovery Banking on CPM Gains Animal Planet, OWN up in Q4 of 2012

On Thursday morning's Q4 earnings call, Discovery Communications CEO David Zaslav told analysts in no uncertain terms that he expects to realize greater profits over the next few years by…

February 14, 2013, 11:03 AM EST

Puppy Bowl Now Mastiff-sized With ratings soaring, Animal Planet can leverage its dog-tastic counterprogramming event with new advertisers

Apparently there’s a lot of money in dog videos. In 2012, Animal Planet enjoyed a 17 percent uptick in its key demo ratings (adults 25-54) over the last year and, in…

January 22, 2013, 5:36 AM EST

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