Topic: Animal Planet
Type
Zaslav: Discovery Banking on CPM Gains
Animal Planet, OWN up in Q4 of 2012
On Thursday morning's Q4 earnings call, Discovery Communications CEO David Zaslav told analysts in no uncertain terms that he expects to realize greater profits over the next few years by…
Puppy Bowl Now Mastiff-sized
With ratings soaring, Animal Planet can leverage its dog-tastic counterprogramming event with new advertisers
Apparently there’s a lot of money in dog videos. In 2012, Animal Planet enjoyed a 17 percent uptick in its key demo ratings (adults 25-54) over the last year and, in…
The Programming Insider: Friday 4/15/11
Viewers not mad about Paul Reiser
Prime-Time Metered Market Thursday Ratings: Fox Wins; DOA Paul Reiser Show on NBC. Thursday 4/14/11: Household Rating/Share Fox: 11.0/18, CBS: 5.7/ 9, NBC: 3.4/ 6, ABC: 3.0/ 5, CW: 1.8/…
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