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Topic: Animal Planet

Racing Extinction

Discovery Leverages Global Reach in Multi-Network Upfront

New shows feature a race to the moon, endangered species and a blue-collar king

It's not uncommon to hear hyperbolic talk at upfront presentations, but when Discovery Channel president Rich Ross talked about reaching for the moon at the network's presentation in New York…

US TV Networks Seek to Grow By Expanding Internationally

Reach is integral to their bottom lines

On the eve of network TV executives’ annual pilgrimage this week to Cannes, France, for the global programming bazaar known as Mipcom, Viacom announced last Wednesday it will launch men’s…

The 10 Strangest TV Promo Items We've Ever Received

Press kit swag from masks to flasks

Television series fight an uphill battle to get noticed. There's not just too much content on television for even the best team of TV writers to watch it all, there's…

Marjorie Kaplan Is Juggling 2 Discovery Networks Through the Upfront and Beyond

Her plans for TLC and Animal Planet

Specs Who Marjorie Kaplan New gig Group president, TLC and Animal Planet Old gig Group president, Animal Planet, Science Channel and Velocity Age 52 So TLC is a huge business. What’s it like handling that…

Discovery's Multi-Network Slate Covers a Lot of Turf

Pre-upftont news offers Wallendas, whales, wheels and the West

In advance of this afternoon's upfront presentation, the Discovery networks, which include The Discovery Channel, TLC, OWN, Animal Planet, The Hub, Velocity, ID and several others, are all announcing programming…

Animal Planet Has Lined Up Dozens of New Advertisers

Thanks to an integration-friendly slate of originals

Chalk some of it up to simple ratings growth but never underestimate the power of a good tree house integration. Animal Planet in 2013 has scared up 34 new clients, a…

Discovery Ad Revenue Up, Continues to Digest Giant SBS Nordic Acquisition

International biz the focus of Q3 earnings

Discovery Communications CEO David Zaslav had a lot of questions to field about international business this morning, not least because of the company's massive purchase (which it's still digesting) of…

Toys R Us' Holiday Ads Employ Prankvertising

Element of surprise at center of huge effort

It might still be five weeks before Black Friday, but Toys "R" Us already rolling out a holidays campaign isn't shocking. Better a little bit early than a little bit…

Colonel Meow Grants an Audience to Animalist

New slate for jokey digital net includes tyrannical Himalayan

Well, it's official. Revision3's Animalist digital channel (where Animal Planet fans go to hang out) is now your one-stop shop for cats with talk shows. It's a good time to…

Discovery CEO Zaslav Declares OWN Cash-Flow Positive

Earnings are down overall, but ad revenue is up

Discovery Communications missed the mark on its fourth-quarter earnings report today, off from analyst predictions by 8 cents (at an opening price of 82 cents a share), and missing predictions…

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