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Topic: Anheuser-Busch InBev

Anheuser-Busch InBev Settles With DOJ Settlement creates third largest beer maker

Anheuser-Busch InBev has reached a settlement with the Department of Justice over the beer maker's $20.1 billion deal to buy the remaining shares of Grupo Modelo, makers of Corona. The DOJ…

April 19, 2013, 1:37 PM EDT

Big Beer Brands Are Fooling Us With Their Crafty Looks Indie brewers want transparency

It’s a lazy Saturday afternoon, and here we sit in a Whole Foods quaffing pints of creamy craft beer—Old No. 38 Stout from North Coast Brewing in Fort Bragg, Calif.,…

March 31, 2013, 9:43 PM EDT

Time Warner’s Media Lab Knows What You Like to Watch Dodge’s ‘Farmer’ spot blew up Twitter, but Hyundai got your attention

Time Warner’s media lab got a chance to flex its brain on Super Sunday—along with Innerscope research, the neuromarketing nerve center brought in 40 people to its biometric lab and…

February 4, 2013, 4:19 PM EST

Justice Files to Halt Anheuser-Busch Modelo Deal Acquisition would substantially lessen competition and raise prices

Budweiser may be the king of beers, but the U.S. Department of Justice is looking to confine the kingdom. The DOJ filed a civil antitrust lawsuit today to halt Anheuser-Busch…

January 31, 2013, 4:38 PM EST

Let It Bleed: UFC Is Big Business for Fox Network sells out sixth MMA card, doubles up on clients

The Ultimate Fighting Championship has gone mainstream, and the proof is in the ad inventory. On the eve of Fox’s sixth live UFC showcase, the network is completely sold out for…

January 25, 2013, 2:37 PM EST

Budweiser Taps 'Born of Fire' Director for Black Crown Super Bowl Spot Samuel Bayer crafts :30 for amber lager

Anheuser-Busch InBev has revealed its first plans for Super Bowl XLVII, reserving one 30-second slot to introduce Budweiser Black Crown, a crowdsourced golden amber lager that hits store shelves Jan.…

January 8, 2013, 11:09 AM EST

Bud Light Suits Up for 2012 NFL Season Heavy TV spend marks second year of official sponsorship

Bud Light is kicking off the second year of its NFL sponsorship with a season-long campaign that focuses on the fan.   The country’s top-selling beer will suit up for tonight’s season…

September 5, 2012, 4:42 PM EDT

Major League Baseball and Anheuser-Busch Renew Sponsorship Pact New deal extends through 2018 season

Major League Baseball and Anheuser-Busch InBev today announced a continuation of their 33-year relationship, finalizing an extension that locks in the brewer as baseball’s official beer sponsor through 2018. While financials…

August 22, 2012, 2:07 PM EDT

These Beer Ads Are Seriously Off the Wall Technology turns tavern flat-screens into ad vehicles for brew brands

For Jim McGrath of the motorsports-themed dining chain Quaker Steak & Lube, flat-screen TVs dotting the walls used to be reserved for baseball and hockey games. Now, they’ve been transformed…

August 7, 2012, 12:00 AM EDT

Fox Sells Out MLB All-Star Game Spots fetch around $550,000 a pop

Fox has sold out its ad inventory in and around next week’s Major League Baseball All-Star Game, moving spots at a high single-digit percentile increase versus last year’s rates. According to…

July 2, 2012, 8:06 PM EDT

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