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Topic: Anheuser-Busch InBev

Why UFC's New York City Debut Is Such a Big Deal, and How Brands Are Cashing In

Sport’s audience is global and millennial

The mixed martial arts franchise Ultimate Fighting Championship has never been in such fighting form. Since it was founded in 1993, it has become an established part of the sports…

5 Things Advertisers Should Know About Twitter's NFL Livestreaming Deal

Brands seem to already approve

Twitter announced a deal with the NFL today to livestream 10 of the league's 16 Thursday Night Football games next season. The league chose Twitter over Amazon and Verizon for the…

Bud Light's Super Bowl Ad Will Go for Political Parody With Amy Schumer and Seth Rogen

Brand teases first work from W+K

Bud Light is getting in on the election hype. The Anheuser-Busch InBev brand today launched a 30-second teaser for its upcoming Super Bowl commercial introducing what it is calling "The Bud…

Shock Top Teaser Clip Promises the 'Greatest Super Bowl Ad of All Time'

Bold claims and a shattering mic drop from Silicon Valley's T.J. Miller

Shock Top, A-B InBev's craft-like offering, has released a teaser of its upcoming Super Bowl debut. Created by Anomaly in Toronto, the 90-second clip features the brand's new spokesman, comedian…

Stella Artois Confections a Dazzling Zoetrope of Glasses to Raise Cash for Clean Water

Chalices for charity

Add Stella Artois to the list of zoetrope marketers, only its elaborate spinning take on the genre is for a noble cause—as seen in a new ad that builds on…

Anheuser-Busch InBev Introduces Light-Up Bottles for Tequila-Infused Beer

Oculto is its first brand to use smart label technology

If a tequila-flavored beer isn't enough to excite your senses, Anheuser-Busch is hoping its packaging will. Using smart label technology and LED lights, the company has started rolling out limited…

Budweiser and Miller Parent Companies Agree to Merge in $104 Billion Deal

Tentative offer hinges on regulatory approval

Looks like Anheuser-Busch InBev, the world's largest beer company, and SABMiller, its top competitor, will indeed join forces to create one giant beer company. SABMiller previously rejected at least three offers…

Coca-Cola, Visa, McDonald's, Anheuser-Busch Demand That FIFA's Sepp Blatter Resign

Move by the soccer group's sponsors appears coordinated

FIFA's major sponsors appear to be taking sides against the soccer organization's embattled president, Sepp Blatter, with four major companies calling for him to resign immediately—while others are keeping silent…

Bud Light Leaves BBDO, Moves U.S. Business to Wieden + Kennedy

Corona's global business goes to W+K, too

Wieden + Kennedy in New York has won the creative business of America's largest beer brand, Bud Light. And owner Anheuser-Busch InBev has also tapped the agency's Amsterdam office to…

How It Feels to Close Your Agency When It's Just Not Working

Matthew Bull shutters The Bull-White House

When Matthew Bull, the former global chief creative officer of Lowe, started The Bull-White House in New York in late 2011, he was happy to reignite his entrepreneurial side. After…

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