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Topic: Anheuser-Busch

Major League Soccer Is Using World Cup Fever to Score New Fans CMO Howard Handler lays out his game plan

Since rolling out in 1996, Major League Soccer has struggled to gain prominence in the U.S. But thanks to World Cup fever, the spirited U.S. team and its hero Tim…

July 13, 2014, 7:56 PM EDT

Bud Dominating Pre-Super Bowl Engagement But Axe's 'Peace' pops on Facebook, per Tubular

When it comes to the pre-Super Engagement Bowl, the game is already over, and Budweiser won by two touchdowns. Though Axe played admirably. At least, that's according to data compiled by…

January 31, 2014, 5:16 PM EST

Anheuser-Busch Is the Super Bowl’s Top Sponsor Beer giant has spent $149 million in the big game since 2009

The King of Beers also rules the Super Bowl. According to Nielsen, Anheuser-Busch was the top spender in the last five Super Bowls, ponying up $149 million between 2009-2013. That the…

January 31, 2014, 3:54 PM EST

Check Out How Brands Are Going Big for Super Bowl XLVIII New York is a marketing extravaganza

If you are coming to New York for the Super Bowl, get ready to see some elaborate branding as you walk the city's streets. Adweek photographers shot the scene for…

January 26, 2014, 8:57 PM EST

A-B Uses the Super Bowl to Refresh Bud Light New campaign from BBDO replaces 'Here we go'

The long-awaited repositioning of Bud Light is nearly here—and parent company Anheuser-Busch InBev will use the most-watched program on television to roll it out. Three new Bud Light ads will air…

January 15, 2014, 12:00 AM EST

MillerCoors Rebuffs Ad Industry Review of Coors Light Claims National Advertising Division sends case to FTC

The advertising industry's self-regulatory unit—which makes sure advertisers don't run afoul of regulators—took the extreme step of referring MillerCoors' ad claims to the Federal Trade Commission. The National Advertising Division of…

August 13, 2013, 12:23 PM EDT

Has Budweiser Been Watered Down? No Way, A-B Says in Defiant Newspaper Ads Response to lawsuits

Anheuser-Busch is tired of allegations that Budweiser might as well be sex in a canoe, and it placed ads this weekend in the Houston Chronicle and The New York Times…

March 4, 2013, 10:04 AM EST

Despite Blackout, Super Bowl Scores Record Ratings Niners’ comeback keeps CBS, sponsors in the pink

Despite a 34-minute power outage that left CBS scrambling to impose order in New Orleans, the preliminary ratings suggest that last night’s Super Bowl may be the most-watched in history. According…

February 4, 2013, 1:02 PM EST

Budweiser's Super Bowl Spot Reunites a Clydesdale With Its Breeder Tear-jerker set to Fleetwood Mac's 'Landslide'

As promised, Budweiser's 60-second Super Bowl spot from Anomaly, released online Thursday, includes footage of a 7-day-old Clydesdale foal. But that's just the beginning of the story. The spot, directed by…

January 31, 2013, 1:34 PM EST

Budweiser's First Tweet Asks Fans to Name Baby Clydesdale, Star of Its Super Bowl Ad Foal was seven days old at Anomaly shoot

Babies are always big at the Super Bowl. This year, Budweiser might have the cutest one. A new baby Clydesdale, born Jan. 16, will star in the Anheuser-Busch brand's traditional 60-second…

January 28, 2013, 9:24 AM EST

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