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Topic: Anheuser Busch

Bud Light Leaves BBDO, Moves U.S. Business to Wieden + Kennedy

Corona's global business goes to W+K, too

Wieden + Kennedy in New York has won the creative business of America's largest beer brand, Bud Light. And owner Anheuser-Busch InBev has also tapped the agency's Amsterdam office to…

New MLB Commish Says Digital Media and Hispanic Marketing Can Grow Baseball

Rob Manfred also wants faster play, in-market streaming and more social

Rob Manfred's reign as the 10th commissioner of Major League Baseball will begin in earnest Sunday night with the first pitch of the regular season. The 56-year-old former lawyer, who…

Anheuser-Busch InBev Down to Finalists in Media Search

Incumbent Starcom not among them

Anheuser-Busch InBev is down to three finalists in its domestic media agency search. OMD, MediaCom and Spark remain contenders, sources said. Incumbent Starcom, which has handled research and media planning since…

Anheuser-Busch Goes Long With NFL Pact

$1.2 billion deal will drive fans to Bud Light

Anheuser-Busch InBev on Thursday blew some of the foam off its multimillion-dollar NFL sponsorship, saying that it would leverage the deal to help sell more Bud Light to pro football…

What Do You Think of Budweiser's New Can Design?

Bow tie icon is front and center

Anheuser-Busch has redesigned the Budweiser can for the 12th time since 1936, when it started using cans—a fairly drastic makeover that features the Budweiser script in white over a big…

Is This Budweiser Ad Gay?

Some wonder about soldier's story

Some folks think this military-themed Budweiser commercial has a gay vibe, which would put it at odds with most of the brewer's lunk-headedly hetero mass-media advertising. It seems unlikely that…

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