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Topic: Android

This Vodka Brand's App Uses Beacons to Light Up Bottles With Custom Messages

Tech's new gift is more than a novelty

Beacons have been a buzzy topic for digital marketers in the past year, but mostly, brands have just used them to push out offers and coupons. Now, Medea—a maker of…

Google Brings Ads to the Google Play Store

Sponsored download suggestions are on the way

Google thinks it has found a new way for app developers to get noticed in the Google Play store, while boosting the tech giant's own revenue in the process. The upcoming…

This New Agency Uses Old-Fashioned Spectacle With a Futuristic Twist

Magnetic Collaborative's larger-than-life stunts

Specs Who (From left) Jessica Reznick, managing director; Glenn Marck, partner, design; Brian Schultz, partner, production; Rick Rathe, partner, operations; Gary Johnson, director of strategy What Experiential and promotional marketing agency Where New York Even…

Ad of the Day: Android Celebrates Unlikely Animal Buddies in Maybe the Cutest Spot Ever

Droga5 commercial is ridiculously easy to get along with

Dogs and cats living together. Mass hysteria! The latest ad for Google's Android is hysterical, and adorable, as it features various pairings of different animal species playing and frolicking with each…

Weed Apps Are Dazed And Confused Over Apple's Unpredictable Policies

Petition asks iPhone gatekeeper to chill out

Weed tech companies have an Apple problem. They face uncertain rules when navigating its App Store policies, and now a petition is circulating asking the iPhone maker to lighten up. These…

This Beautifully Simple Site Makes It Easy to Create the Right Digital Color Palette

Made for app designers, it's handy for all

For the most talented designers, creating a palette of complementary colors comes easy. For the rest of us, not so much. Enter Material Palette, a site launched this week by European…

So Happy Together? You and Android Lollipop Should Never Be Apart, Ads Say

OS connects all your devices all the time

Android wants to be with you. Everywhere. All the time. Is that so wrong? The Google-developed platform doubles down on the "togetherness" theme in work touting its new Android 5.0 Lollipop…

LL Cool J's Guilty Pleasure Is Watching Mob Wives' Catfights

But he starts every day with a book

Specs Who LL Cool J Age 46 Claim to fame Grammy Award- winning rapper and star of NCIS: Los Angeles (Season 6 premieres Monday, Sept. 29 on CBS) Base New York What’s the first information…

A Look Back at Google's History of Social Media Failures

Orkut, Buzz, Latitude, and it's still in the game

In some alternate social media history, the term Crush List is a verb—meaning to elevate a friend to the most prominent position within one’s social network. And somewhere MySpace founder…

Marketers Are Ready for Google Android Everywhere From TVs to Watches

It's 'a giant ad product'

Google’s Android makeover gives advertisers new canvasses to reach consumers from TV search to smartwatch notifications to shopping carts. The company is showing off its latest upgrades at its developers…

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