Andrew Ward | Adweek Andrew Ward | Adweek
Advertisement

Topic: Andrew Ward

Type
Comcast to Tap Set-Top Data for Advanced Advertising Service NBCU+ Powered by Comcast ‘open for business’

NBCUniversal on Thursday unveiled “NBCU+ Powered By Comcast,” a platform designed to sell targeted ads to video-on-demand users while offering clients insights culled from anonymized subscriber set-top box data. The media…

January 30, 2014, 1:04 PM EST

Advertisement