Topic: Andrew Robertson

Bacardi Consolidates Global Creative and Media for Its Major Liquor Brands

BBDO and OMD win without a review

In a secret first meeting a little more than a month ago, BBDO and OMD executives met with Bacardi's new top management led by CEO Mike Dolan. On the table for the…

BBDO Insider Chris Thomas Is the Agency's New Head of the Americas

Region generates 45% of agency's global revenue

BBDO worldwide CEO Andrew Robertson describes his new CEO of the Americas as a "global citizen." Indeed, Chris Thomas has worked in the U.K. and most recently Asia, where he was…

Agency of the Year: BBDO's Tenacity Turned a Major Client Loss Into a Minor Setback

With a cohesive worldwide talent pool, wins are pouring in

Even for indefatigable account man Andrew Robertson, BBDO’s global loss of Gillette's men's product line in 2013 was devastating. Looking back, the global CEO, in characteristic bespoke tailoring and confident…

BBDO Leaders Reflect on a Decade at the Top

Andrew Robertson and David Lubars on partnership, change—and that merger

As wooing goes, Andrew Robertson’s efforts to seal the deal with David Lubars was not particularly auspicious. In 2004, the newly named BBDO global chief stepped up his efforts to…

BBDO Names a Global Account Chief on J&J

Paul Roebuck returns to the shop after 3 years at Saatchi

Paul Roebuck is returning to BBDO as evp, worldwide senior business director with oversight of the agency’s Johnson & Johnson consumer business. Roebuck had been president, CEO at BBDO Guerrero/Proximity in…

The Slide That Launched a Thousand Arguments at Cannes

R/GA and Beats tackle the 'numbing consensus' of marketing briefs

The slide was always meant to be provocative, but it wasn't originally intended to be quite so vulgar. "When I first saw it, it had 'F*** Briefs,' " recalled Nick Law,…

AMV BBDO's David Abbott Dies at Age 75

One of advertising's most well-regarded writers

David Abbott, one of the most highly respected figures in modern British advertising, died Saturday at the age of 75.  Known for his grace in writing as well as in professional…

BBDO Is Pitching Like Crazy in the Next 4 Weeks

Chases big brands that collectively spend $415M in media

In the finals of four big reviews, BBDO has a shot at adding about $25 million to its revenue line if it runs the table—or getting burned out trying. The…

The Power Players in the Publicis-Omnicom Merger

Who may be in line to lead

The completion of the Publicis Groupe-Omnicom merger will likely be pushed back to the second quarter, pending regulatory approvals. But that delay is doing little to stem speculation about which…