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Topic: Analytics

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Twitter Offers Analytics Dashboard for All Now everyone can see how far their tweets travel

Twitter rolled out an analytics dashboard to all 271 million active users Wednesday in a move that makes the site increasingly friendly to advertisers, media outposts and public figures. The new…

August 28, 2014, 12:32 PM EDT

JWT Gets a New Analytics Chief Amy Avery succeeds the retiring Ira Helf

JWT has found a new head of analytics for North America. Amy Avery, the former head of data and analytics at Proximity BBDO, succeeds the retiring Ira Helf. At her new…

April 11, 2014, 12:05 PM EDT

Comcast to Tap Set-Top Data for Advanced Advertising Service NBCU+ Powered by Comcast ‘open for business’

NBCUniversal on Thursday unveiled “NBCU+ Powered By Comcast,” a platform designed to sell targeted ads to video-on-demand users while offering clients insights culled from anonymized subscriber set-top box data. The media…

January 30, 2014, 1:04 PM EST

This Casino Vet Is Using Customer-Focused Data to Power a New Analytics Practice David Norton is helping agencies be more informed

Specs Who David Norton New gig Evp, integrated customer engagements and analytics, MDC Old gig Chief marketing officer, Caesars Entertainment Age 45 So are you essentially setting up a data consultancy at MDC? My role is…

October 27, 2013, 10:44 PM EDT

Why Dunkin’ Donuts CMO Wants to Combine Twitter Passion With TV Spots John Costello discusses other big plans for the brand

Dunkin’ Donuts today is launching TV spots called #MyDunkin, featuring the brand’s passionate Twitter fans. It’s the latest social media-minded initiative led by global CMO John Costello, who was behind…

October 14, 2013, 10:09 PM EDT

This Agency Helped Ford Put QR Codes on All of Its Window Stickers Hipcricket offers a broad range of mobile services

Specs Who CEO Ivan Braiker (l.), COO Doug Stovall What Mobile marketing company Where Lake Washington at Carillon Point in Kirkland, Wash. Hipcricket launched in 2004 with a focus on text-message marketing, and its…

September 12, 2013, 7:03 AM EDT

Facebook Doubles Stats for Ad Buyers Granular looks at demos and reach now avail

Even as Facebook looks to seriously pare down the number of ad products it offers, advertisers now have "more than double" the numbers to reference when analyzing the effectiveness of…

June 26, 2013, 2:05 PM EDT

Google Tool Can Calculate What That Mobile Ad Is Really Worth Adidas tested the AdWords-only calculator

Mobile doesn’t get enough credit. That’s largely the reason industry experts cite for mobile advertising’s pitiful pricing, often described as reaping pennies compared to the dimes online ads attract. To…

March 26, 2013, 9:00 AM EDT

Klout for Business Is Only First Step to a Serious Marketing Platform Company could add social ad buying, customer data to product

Social marketing can be wasteful. Depending on how often someone checks their Facebook News Feed or Twitter stream, they might rarely see a brand’s message unless it was paid to…

March 20, 2013, 4:34 PM EDT

Facebook Craves Conversions More Than Clicks Measurement head previews Re:think 2013 speech today

Facebook isn’t crazy about clicks as digital advertising’s be-all, end-all performance metric. Rather, the company is more concerned with conversions. In the fall, Facebook partnered with data provider Datalogix to launch a tool that helps advertisers…

March 20, 2013, 8:00 AM EDT

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