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Topic: ANA Masters of Marketin conference

Type
Coke, Chrysler, Walmart Lean Into Larger Causes It's what millennials are looking for

The concept of brand values—as in selling something bigger than soda, cars and clothes—has been a recurring theme today at the ANA Masters of Marketing conference. Marketing chiefs at Coca-Cola, Chrysler…

October 4, 2013, 5:30 PM EDT

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