Topic: ANA Masters

ANA Hires 2 'Fact-Finding' Firms to Investigate Media Rebates

Ebiquity, K2 Intelligence selected

The Association of National Advertisers, which represents the country's top brand marketers, on Tuesday announced the hire of two firms to look into the controversial issue of media rebates. At issue…

How Arby's Broke Its Marketing Slump and Became One of Today's Beefiest Brands

Brand president says it all began with meat

A few year's back, Arby's had a big problem with its advertising: it wasn't working. The brand had been through a host of different taglines, ad agencies and logos, none…

How Harley-Davidson Is Reaching Out to Millennials While Still Appealing to Boomers

CMO says both are possible

Having spent decades building an iconic motorcycle brand that once symbolized youth more than any other, Harley-Davidson has spent the last decade focused on bridging the generation gap between loyal…

'Exploding Gains in Technology' Have Led to a Transformative Year for Marketers, ANA Chief Says

But industry must fight ad blockers

Bob Liodice, president and CEO of the Association of National Advertisers, kicked off the 2015 ANA Masters of Marketing Annual Conference in Orlando by touting the industry's efforts this year…

Marriott Brand Chief Puts Video Focus on Millennials

Brian King riffs on digital natives

If all of the ANA Masters of Marketing speakers had digital-addicted family members in either grade school, high school or college to draw upon for analogies, that'd make perfect sense.…

Are Marketers Worried About Millennials Fleeing Facebook?

ANA confab attendees respond in 15 seconds or less

Millennial marketing has easily been one of the top subjects at the ANA Masters of Marketing conference this weekend in Phoenix, Ariz. The demographic is coming of age in terms…