Topic: Amplify TV

Twitter Debuts Ad Targeting Based on Email Addresses and Cookies Smacks of marketing potential, could draw privacy ire

Twitter advertisers can now employ their email lists and user cookie IDs in order to target a person who has visited their Web properties. It's a move that appears to…

July 3, 2013, 1:31 PM EDT

Jim Beam Thinks Twitter's 'Amplify TV' Will Better Ad Copy Liquor brand testing "couple dozen" Promoted Tweets

Twitter's been busy positioning itself as the standard channel for the second-screen experience when it comes to television viewers—most recently striking a deal with Viacom to run MTV Music Awards…

June 21, 2013, 4:44 PM EDT