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Topic: Amobee

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Radisson's Social Branding Went Through the Roof After Dropping the Vikings Its best marketing move all summer

Yesterday may have been Radisson Hotels' best digital marketing performance ever, thanks to dropping its Minnesota Vikings' sponsorship in reaction to the team's troubles with Adrian Peterson. The hospitality brand decided…

September 17, 2014, 3:42 PM EDT

AMI Taps Amobee to Handle Mobile Advertising Biggest publisher deal to date for company

American Media Inc., publisher of titles like Men’s Fitness, Shape and Star magazine, struck a partnership with mobile advertising company Amobee,  empowering the company to exclusively manage and serve all…

July 9, 2014, 12:11 PM EDT

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