Topic: Amobee

Here's the Incredible Social Buzz Arby's Has Created Around Jon Stewart's Departure

7,926 tweets about chain within 13 hours of Daily Show ad

Sometimes it pays to laugh at yourself. Last night, Arby's thanked Daily Show host Jon Stewart for all the mockery at its expense over the years with a 60-second spot during…

The Brand That Scored the Most Digital Attention at Wimbledon Wasn't Even a Sponsor

Pimm's charms way to top

If you were lucky enough to be at Centre Court at Wimbledon this year, you may have treated yourself to a refreshing Pimm's Cup—the classic Wimbledon cocktail made with Pimm's,…

Radisson's Social Branding Went Through the Roof After Dropping the Vikings

Its best marketing move all summer

Yesterday may have been Radisson Hotels' best digital marketing performance ever, thanks to dropping its Minnesota Vikings' sponsorship in reaction to the team's troubles with Adrian Peterson. The hospitality brand decided…

AMI Taps Amobee to Handle Mobile Advertising

Biggest publisher deal to date for company

American Media Inc., publisher of titles like Men’s Fitness, Shape and Star magazine, struck a partnership with mobile advertising company Amobee,  empowering the company to exclusively manage and serve all…