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Topic: American Pet Products Association

How Marketing Helped Milk-Bone Create the $3 Billion Dog-Treat Market

The 108-year-old brand still dominates

If it weren't for the organic chemist who invented margarine, the dogs of America would have no treats. Or so the story goes, but first the facts. Dog treats are serious…

YouTube's 10 Most-Watched Ads in August

Nike, NBC Sports are the big movers in a quiet month

August was a sleepy month for commercials on YouTube, with only five videos posted during the month able to break the 1 million view mark—and two of those just barely. The…

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