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Topic: American Media Inc.

Zimmerman Gets an Unusual Assignment From a Publisher

Growing readership for Men's Fitness and Star, without ads

A funny thing arose out of conversations between Zimmerman Advertising founder Jordan Zimmerman and American Media Inc. CEO David Pecker: The ad agency got an assignment that doesn't involve advertising. Rather,…

AMI Promotes Men's Fitness Publisher

Magazine scores advertisers like Mercedes, Grey Goose

It’s been just over a year since AMI’s Men’s Fitness, formerly a collection of bodybuilding tips and ads for “health” supplements of questionable efficacy, was reborn as an upscale men’s…

AMI Taps Amobee to Handle Mobile Advertising

Biggest publisher deal to date for company

American Media Inc., publisher of titles like Men’s Fitness, Shape and Star magazine, struck a partnership with mobile advertising company Amobee,  empowering the company to exclusively manage and serve all…

Bauer Names David Perel Editor of In Touch and Life & Style

Perel to focus on digital expansion

Following his surprise exit from American Media Inc. last August, David Perel has landed at rival Bauer Publishing as editorial director of In Touch and Life & Style, effective immediately. Perel joined AMI…

AMI's Muscle & Fitness Gets the Dave Zinczenko Touch

More than just body-building

American Media Inc.’s Muscle & Fitness is about to get the Dave Zinczenko treatment.    A year after the magazine dynamo took AMI’s Men’s Fitness out of the gym and into the…

NFL’s Presence Continues to Grow Among Women, and Marketers Are Taking Note

Shape magazine is co-hosting a big bash

Football isn’t just for guys, and marketers are getting wise to it. Joining the lineup of historically testosterone-fueled Super Bowl parties this year is one co-hosted by Shape, a women’s magazine;…

Men’s Fitness Lets Readers Sample Scents

Sales of male grooming products continue to grow

Scent-loving guys will find a bonus in the November issue of Men’s Fitness: fragrance samples in the editorial pages. Global sales of men’s grooming products have grown an average of 6…

Dave Zinczenko's New Venture Staffs Up

Hires Rodale, Condé Nast alums

Dave Zinczenko, the driver behind Men’s Health and its best-selling book franchise Eat This, Not That!, is going back to his Rodale roots as he staffs up his new venture,…

Rodale Exec Jumps to Tabloid Publisher AMI

Fills new post created to manage growth

National Enquirer publisher American Media Inc. is doing some more top-level poaching, this time from Rodale. Samantha Irwin was a 22-year vet of the health and fitness publisher, most recently serving…

Hurricane Sandy Update

Displaced by storm, American Media Inc. prepares to move back

It’s soon going to be back to business as usual for American Media Inc. Nearly four months after Hurricane Sandy soaked its 4 New York Plaza HQ in lower Manhattan,…

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