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Topic: American Magazine Conference

Who Should Regulate Native Advertising? American Magazine Conference debates the issue

Native advertising is being heralded as the savior of digital publishing, but as marketers' content treads increasingly on editorial ground, one of the big questions is: How should it be…

October 23, 2013, 10:45 AM EDT

'Is Print Dead?' and Other Tough Topics from the MPA Conference Google exec to mags: 'Don't try to become tech companies'

Today’s MPA conference in San Francisco kicked off with a discussion of the magazine industry’s least favorite topic: the death (inevitable or otherwise) of print media. It was a non-MPA…

October 16, 2012, 8:54 PM EDT

MPA's Berner Shows She Means Business She tells industry to 'stop apologizing for magazines'

Mary Berner, the former Reader’s Digest Association honcho who’s the new president and CEO of the MPA, is wasting no time in trying to show the magazine industry she means business. “I’m…

October 16, 2012, 12:46 PM EDT

Twitter VP Talks Magazines, Advertising at MPA Conference Think of followers as subscribers, says exec

With this year’s American Magazine Conference taking place in San Francisco, it’s no surprise that one of the biggest themes of the two-day event is how to leverage social media.…

October 15, 2012, 10:34 PM EDT

Zappos Chief Says Culture Key to Success Tony Hsieh describes path from pizza to e-tailing

It’s hard to imagine corporate America adopting Zappos’ quirky culture, which asks its employees to be creative and adventurous and actually encourages interoffice dating. But executives who would reject the…

October 4, 2011, 7:04 PM EDT

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