Topic: American Idol
After passing NBC in the ratings race back in early February, CBS never looked back, cruising to an easy win among total viewers and the two major demographics. Per Nielsen, CBS…
The boys are crashing Fox’s Tuesday night comedy block, as Seth MacFarlane’s first live-action comedy, Dads, and the Andy Samberg cop caper Brooklyn Nine-Nine will set the table for the…
In the midst of putting the finishing touches on his network’s fall prime-time schedule, Kevin Reilly is in full-on survivalist mode. The Fox entertainment chairman is stocking up on new…
While ratings watchers last week predictably enacted the Friday morning ritual of gnashing their teeth and rending their garments over the state of American Idol, those who would suggest that…
After a three-week hiatus, NBC’s The Office returned last night in the form of the backdoor pilot to the stillborn Dwight Schrute spinoff, The Farm. If the preliminary ratings are…
Fox on Tuesday announced it has entered into a multiyear pact with YouTube’s female-centric drama channel WIGS. One of the 100 or so original content channels launched by YouTube a year…
Ford’s TV, print and digital advertising for the 2014 Fiesta model will be based on user-generated content, the auto giant announced this morning. The all-in approach to UGC is the…
ABC’s Thursday 8 p.m. time slot continues to be a dead spot in the network’s prime-time lineup, as the new drama series Zero Hour premiered to record low ratings. Per Nielsen…
After NBC enjoyed its strongest fall quarter in recent memory, the loss of Sunday Night Football and The Voice have erased the network’s early gains. Twenty weeks into the 2012-13 broadcast…
CBS’ Thursday night comedy juggernaut The Big Bang Theory topped the 6.0 mark for the third time this season, running roughshod over its 8 p.m. competition. Per Nielsen live-plus-same-day data, The…
