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Topic: American Honda Motor Co.

5 Lessons Honda Learned About Reaching Millennials With Music

YouTube success will mean smaller TV spend

Marketers and agencies are always saying that content is king. But few clients have put money behind that maxim like American Honda Motor Co., which a year ago rolled out…

Presented by SMG/MediaLink
Why CES Matters: Understanding Technology's Influence on Today's Marketer

SMG, MediaLink and brand executives outline the mission to get the most out of CES

Ad of the Day: Honda Fit Mini-Car Is Fit for Millennials

Squealing meerkats not included

The new Fit mini-car can fit many things, and do many others—pretty much whatever your whimsical millennial heart desires, at least according to Honda. Starring comedian Nick Thune, a pair of…

4 Shops Vie for Honda's Digital Account

Automaker spends $50 million annually on digital ads

American Honda Motor Co.'s digital marketing review pits agencies from three major holding companies against a key roster shop. Sources identified the finalists as VML, a unit of WPP Group's Young…

Consolidation Is the Goal in Honda's Digital Review

Automaker aims to complete its search by March

In its digital creative review, American Honda Motor Co. seeks to consolidate the bulk of its business at a single shop, according to sources. That goal may be difficult to reach,…

RPA Beats Odds to Keep Honda Brand

But shop loses media business, Acura

RPA has beaten the typically poor odds of an incumbent in an advertising review to retain creative responsibility for the Honda brand. The shop, however, lost its American Honda Co. media business…

RPA Mounts Defense in Honda Review

Acura brand also in play in creative, media contest

One of the longest-running agency-car relationships hangs in the balance of American Honda Motor Co.'s review of its U.S. creative and media business. National and regional responsibilities on both the Honda…

Honda Dealer Group Launches Review

Hopes to complete the search by December

Honda dealers in New York, New Jersey and Connecticut have banded together and they’re looking for an ad agency. The TriHonda Dealer Group has an annual media budget of $40 million.…

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