Topic: American Honda Motor Co.
Type
RPA Beats Odds to Keep Honda Brand
But shop loses media business, Acura
RPA has beaten the typically poor odds of an incumbent in an advertising review to retain creative responsibility for the Honda brand. The shop, however, lost its American Honda Co. media business…
RPA Mounts Defense in Honda Review
Acura brand also in play in creative, media contest
One of the longest-running agency-car relationships hangs in the balance of American Honda Motor Co.'s review of its U.S. creative and media business. National and regional responsibilities on both the Honda…
Honda Dealer Group Launches Review
Hopes to complete the search by December
Honda dealers in New York, New Jersey and Connecticut have banded together and they’re looking for an ad agency. The TriHonda Dealer Group has an annual media budget of $40 million.…
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