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Topic: American Honda Motor Co.

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Ad of the Day: Honda Fit Mini-Car Is Fit for Millennials Squealing meerkats not included

The new Fit mini-car can fit many things, and do many others—pretty much whatever your whimsical millennial heart desires, at least according to Honda. Starring comedian Nick Thune, a pair of…

June 20, 2014, 1:07 PM EDT

4 Shops Vie for Honda's Digital Account Automaker spends $50 million annually on digital ads

American Honda Motor Co.'s digital marketing review pits agencies from three major holding companies against a key roster shop. Sources identified the finalists as VML, a unit of WPP Group's Young…

May 20, 2014, 11:48 AM EDT

Consolidation Is the Goal in Honda's Digital Review Automaker aims to complete its search by March

In its digital creative review, American Honda Motor Co. seeks to consolidate the bulk of its business at a single shop, according to sources. That goal may be difficult to reach,…

January 8, 2014, 2:21 PM EST

RPA Beats Odds to Keep Honda Brand But shop loses media business, Acura

RPA has beaten the typically poor odds of an incumbent in an advertising review to retain creative responsibility for the Honda brand. The shop, however, lost its American Honda Co. media business…

March 18, 2013, 8:36 PM EDT

RPA Mounts Defense in Honda Review Acura brand also in play in creative, media contest

One of the longest-running agency-car relationships hangs in the balance of American Honda Motor Co.'s review of its U.S. creative and media business. National and regional responsibilities on both the Honda…

December 6, 2012, 11:39 AM EST

Honda Dealer Group Launches Review Hopes to complete the search by December

Honda dealers in New York, New Jersey and Connecticut have banded together and they’re looking for an ad agency. The TriHonda Dealer Group has an annual media budget of $40 million.…

September 6, 2012, 2:32 PM EDT

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