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Topic: American Greetings

Adweek's Top 5 Commercials of the Week: June 1-6 Brands lace up their boots for the World Cup

If you haven't yet contracted a case of World Cup fever yet, you will by the time you finish watching this week's best ads. Neymar Jr. and a host of other…

June 6, 2014, 8:24 AM EDT

Ad of the Day: Dad Has the World's Toughest Job, Too, and It's Nothing Like Mom's American Greetings does a Father's Day version

For Mother's Day, American Greetings and ad agency Mullen produced one of the year's big viral advertising successes, "World's Toughest Job," in which real people interviewed for a hellish-sounding position…

June 3, 2014, 10:21 AM EDT

OK, This Parody of 'World's Toughest Job' Is Actually Pretty Funny Sorry, Bud Light

Bud Light's spoof of the super-viral American Greetings "World's Toughest Job" video was a bit underwhelming. But now Funny or Die has delivered a more amusing one—even if the "punch…

April 18, 2014, 4:01 PM EDT

Bud Light Does Its Own Version of 'World's Toughest Job' … for Dads Could you be a Director of Whatever?

Every giant viral ad needs a parody (or a few dozen), and so Bud Light is here with a spoof of the American Greetings "World's Toughest Job" video—celebrating dads instead…

April 18, 2014, 9:16 AM EDT

Adweek's Top 5 Commercials of the Week: April 11-18 Life lessons abound in these brand stories

You can learn a lot from this week's best new commercials.  Centenarians shared the wisdom of their long lives in a Dodge ad highlighting its 100th anniversary. A boy with one…

April 18, 2014, 8:00 AM EDT

24 People Who Applied for the World's Toughest Job Were In for Quite a Surprise A brand's great gotcha videos

Here's a pretty cool project from Mullen for a client we won't immediately reveal, lest we spoil the surprise. (Scroll down to the bottom of credits, watch the video or…

April 14, 2014, 1:37 PM EDT

YouTube Platform Maker Adds Strawberry Shortcake, Care Bears Shows From the '80s Video net publishes full-length eps of American Greetings properties

Maker Studios, the video company behind popular YouTubers Shaycarl, PewDiePie and now full-blown non-Internet celebrities like Snoop Lion, is getting into the library content biz with '80s-era episodes of Strawberry…

August 26, 2013, 4:29 PM EDT

Quantcast Enables Advertisers to Target Look-alikes via Facebook Exchange Vegas hotel sees bookings jump 87% in early test

Quantcast is announcing today an integration of its digital ad-buying product with Facebook Exchange, letting a brand target prospects on the social platform, as opposed to retargeting its Web site…

July 11, 2013, 11:03 AM EDT

Reimagining the Greeting Card New ways to say 'I love you'

In a digital world, the giving of a physical greeting card is becoming more of a novelty than an expectation. According to Mintel International Group, the greeting card industry is…

June 20, 2011, 4:36 AM EDT

Swan Song for Greeting Cards? Maybe Not As Mother's Day nears, paper-card brands are preparing a charm assault

Ready, kids? With a mere 20 days left before Mother’s Day, soon dad'll buckle you into the Prius for the annual trip to the mall so you can pick out…

April 19, 2011, 6:14 AM EDT

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