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Topic: American Greetings

5 Experiential Marketing Activations From SXSW That You Need to See

Budweiser, Suicide Squad, American Greetings and more

South by Southwest is more branded than ever—whether attendees are happy about it is another story—and that means brand activations are everywhere. The Austin, Texas-based festival has become a hub…

Why American Greetings Disrupted SXSW's Digital Spirit With an Analog Activation [Video]

The message? We all need to slow down

A greeting card company isn't the first (or second or third) brand you'd expect to stage a massive activation at South by Southwest Interactive. And that's exactly why American Greetings…

This American Greetings Ad Nails Why Everyone Should Be More Thankful This Thanksgiving

Brand emphasizes niceness

Earlier this year, American Greetings worked with agency Mullen Lowe to create the ThankList, a campaign that is meant to encourage gratitude and be a remedy for what some see as an…

These 16 Videos Are Each a Case Study in Nailing the Right Tone for the Right Audience

Watch Awards honor the top targeted clips

Only a fool (or a brand with billions to spend on media) tries to be all things to all people. That's why Adweek's Watch Awards honor the year's top online videos…

American Greetings' Mother's Day Video Takes Top Prize at Effie Awards

'World's Toughest Job' ad made by Mullen Lowe

After a strong showing at last month's One Show, Mullen Lowe's "World's Toughest Job" ad for American Greetings claimed the top prize tonight at the Effie Awards. The Grand Effie winner…

American Greetings' Apple Watch App Features an Emoji-like Taco

Company 'winks' at smartwatch users

Lines may be shorter than expected at stores today, but people are finally starting to get their Apple Watches. And when they do, they'll start downloading a bevy of branded apps—including,…

American Greetings Hopes to Provoke a Groundswell of Gratitude With the ThankList

Mullen teams with Oscar winner Barbara Kopple

American Greetings goes all-in with ThankList, an immersive multimedia experience from Mullen that encourages people to thank those who've made an impact on their lives. Two-time Oscar winner Barbara Kopple (for…

Adweek's Top 5 Commercials of the Week: June 1-6

Brands lace up their boots for the World Cup

If you haven't yet contracted a case of World Cup fever yet, you will by the time you finish watching this week's best ads. Neymar Jr. and a host of other…

Ad of the Day: Dad Has the World's Toughest Job, Too, and It's Nothing Like Mom's

American Greetings does a Father's Day version

For Mother's Day, American Greetings and ad agency Mullen produced one of the year's big viral advertising successes, "World's Toughest Job," in which real people interviewed for a hellish-sounding position…

OK, This Parody of 'World's Toughest Job' Is Actually Pretty Funny

Sorry, Bud Light

Bud Light's spoof of the super-viral American Greetings "World's Toughest Job" video was a bit underwhelming. But now Funny or Die has delivered a more amusing one—even if the "punch…

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