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Topic: American Greetings

American Greetings' Apple Watch App Features an Emoji-like Taco

Company 'winks' at smartwatch users

Lines may be shorter than expected at stores today, but people are finally starting to get their Apple Watches. And when they do, they'll start downloading a bevy of branded apps—including,…

American Greetings Hopes to Provoke a Groundswell of Gratitude With the ThankList

Mullen teams with Oscar winner Barbara Kopple

American Greetings goes all-in with ThankList, an immersive multimedia experience from Mullen that encourages people to thank those who've made an impact on their lives. Two-time Oscar winner Barbara Kopple (for…

Adweek's Top 5 Commercials of the Week: June 1-6

Brands lace up their boots for the World Cup

If you haven't yet contracted a case of World Cup fever yet, you will by the time you finish watching this week's best ads. Neymar Jr. and a host of other…

Ad of the Day: Dad Has the World's Toughest Job, Too, and It's Nothing Like Mom's

American Greetings does a Father's Day version

For Mother's Day, American Greetings and ad agency Mullen produced one of the year's big viral advertising successes, "World's Toughest Job," in which real people interviewed for a hellish-sounding position…

OK, This Parody of 'World's Toughest Job' Is Actually Pretty Funny

Sorry, Bud Light

Bud Light's spoof of the super-viral American Greetings "World's Toughest Job" video was a bit underwhelming. But now Funny or Die has delivered a more amusing one—even if the "punch…

Bud Light Does Its Own Version of 'World's Toughest Job' … for Dads

Could you be a Director of Whatever?

Every giant viral ad needs a parody (or a few dozen), and so Bud Light is here with a spoof of the American Greetings "World's Toughest Job" video—celebrating dads instead…

Adweek's Top 5 Commercials of the Week: April 11-18

Life lessons abound in these brand stories

You can learn a lot from this week's best new commercials.  Centenarians shared the wisdom of their long lives in a Dodge ad highlighting its 100th anniversary. A boy with one…

24 People Who Applied for the World's Toughest Job Were In for Quite a Surprise

A brand's great gotcha videos

Here's a pretty cool project from Mullen for a client we won't immediately reveal, lest we spoil the surprise. (Scroll down to the bottom of credits, watch the video or…

YouTube Platform Maker Adds Strawberry Shortcake, Care Bears Shows From the '80s

Video net publishes full-length eps of American Greetings properties

Maker Studios, the video company behind popular YouTubers Shaycarl, PewDiePie and now full-blown non-Internet celebrities like Snoop Lion, is getting into the library content biz with '80s-era episodes of Strawberry…

Quantcast Enables Advertisers to Target Look-alikes via Facebook Exchange

Vegas hotel sees bookings jump 87% in early test

Quantcast is announcing today an integration of its digital ad-buying product with Facebook Exchange, letting a brand target prospects on the social platform, as opposed to retargeting its Web site…

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