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Topic: American Express

Stars Trace Their Path to Success in Ogilvy's Grand New American Express Campaign 'The journey never stops'

American Express tells four heartfelt stories of celebrity struggle, and ultimate success, in these spots from Oglivy & Mather. The ads—featuring queen of soul Aretha Franklin, sitcom star Mindy Kaling,…

February 24, 2015, 12:23 PM EST

Netflix Is Now Officially Streaming in Cuba The content may be limited, but it's a vital foot in the door

Here's hoping House of Cards has a Havana episode next season. Netflix today is officially welcoming its first subscribers in Cuba.  For Cubans with an Internet connection (which is about 25…

February 9, 2015, 1:01 PM EST

Discover Returns to the Super Bowl for the First Time Since Card's 1986 Launch But credit card rivals continue to skip Big Game

Discover is back on the Super Bowl this year, for the first time since the credit card was launched in 1986 with its "Dawn of Discover" ad. Within the credit and…

January 30, 2015, 7:32 PM EST

Take a Video Tour of Droga5's Offices, Easily the Coolest on Wall Street Inside one of the first major shops in N.Y.'s Financial District

Recently, publishers started ditching their swanky Midtown New York offices for more cost-effective downtown digs. Now, it seems there's another shift happening as creative agencies join the migration. At the…

January 13, 2015, 6:06 AM EST

AmEx Generated 10 Million Instagram Impressions in 2 Weeks With Guest Photographers Influencers increased engagement 23%

For the past year, American Express has experimented with turning over its social accounts to influencers for short bursts of time to pick up followers and buzz. And it appears…

December 29, 2014, 11:53 AM EST

The Adweek 50: Meet the Real Movers and Shakers Behind the World's Top Brands 2014's most influential buyers, sellers and marketers

We all hear the rumblings of the beginning of the decline of Facebook: It's getting too old, people aren't using it as much. But one look at the social giant's…

October 20, 2014, 12:01 AM EDT

NYC Tourism Campaign Wants Locals to 'See Your City' Posters encourage exploring the five boroughs

NYC & Company, the marketing and tourism arm of New York City, is setting its sights on New Yorkers, urging them to get out of the house and explore the…

October 15, 2014, 2:41 PM EDT

McDonald's Now Accepts American Express Rewards Points Launches this week in New York, Chicago

American Express is partnering with McDonald's to offer a new service that allows rewards program cardholders to redeem points for meals. The pay-with-points service launches this week in New York and…

October 14, 2014, 3:15 PM EDT

Beyonce Is the Queen of Commercials in This Supercut of Her Best Ads [Video] Did you have any doubt?

Who runs the world? Women. Or rather one woman: Beyoncé Knowles-Carter. That much is clear in her commercial body of work. While dominating the music charts for the better part…

October 9, 2014, 5:00 PM EDT

AmEx Uses Bloggers to Take Fashion Week to Social Media Sharing advice, sketches of fall clothing

Coinciding with New York Fashion Week, American Express is holding its own fashion week event on social media to show off fall fashion looks from top online fashion experts. For the…

September 4, 2014, 1:48 PM EDT

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