Topic: American Express
The only really surprisingly thing about Dollar Shave Club CEO Michael Dubin's appearance in an American Express ad is that it didn't happen sooner. It's been more than a year…
It’s hard to find social media standouts among business-to-business brands. In many cases, they’re playing catch-up to their more social consumer cousins. Still, Vivaldi Partners Group identified six in a…
Visa and Fandango today are extending their three-year digital partnership with a feature called Tixpress in the latter company's mobile app. In a promotion running through August, Visa Signature cardholders…
In 2009, daily deals firms sprouted up on the digital landscape like eager-to-bloom crocus flowers often seen at this time of year. But more recently a late winter freeze has…
Mindshare’s Stacy Minero wants advertisers to think about content marketing even before they brief their agencies on brand strategy. That’s because the solution may be an online video, a custom magazine…
The Oscars are back this Sunday, for the 85th time, and once again the world gets set to witness the motion picture industry honor its best, brightest and most beautiful—while…
Social commerce is typically Facebook’s and maybe Pinterest’s domain. But Twitter doesn’t usually factor into the conversation. American Express began to change that last year when it rolled out the ability…
Publicis Groupe is merging Digitas and LBi to create what it’s calling a “fully integrated global digital agency network,” the holding company announced today. Dubbed DigitasLBi, it will be led…
During Facebook’s earnings call on Wednesday, CFO David Ebersman said the company’s Gifts service contributed a “very small” portion of the company’s $5 million in miscellaneous revenue—and the expectation is…
Call it custom content, sponsored stories, native ads—publishers from Wired to BuzzFeed are chasing gold in ads that look and read like edit to rid themselves of dependence on the…
