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Topic: American Express

AmEx Uses Bloggers to Take Fashion Week to Social Media Sharing advice, sketches of fall clothing

Coinciding with New York Fashion Week, American Express is holding its own fashion week event on social media to show off fall fashion looks from top online fashion experts. For the…

September 4, 2014, 1:48 PM EDT

Apple Appears to Be Moving Into the Mobile Wallet Market Credit card deals position company to integrate digital ads and e-pay

Speculation that Apple will debut a digital wallet on the upcoming iPhone 6 reached a crescendo over Labor Day weekend. Numerous publications detailed patent searches and tips from people "familiar…

September 2, 2014, 1:46 PM EDT

U.S. Open Sponsors Will Serve On-Site Digital Activations to Tennis Fans Heineken, Mercedes-Benz among brands looking to score

When the hordes of spectators descend on the Billie Jean King National Tennis Center in Queens, N.Y., this week for the U.S. Open, brands will pull out all the stops…

August 24, 2014, 7:41 PM EDT

American Express’ ‘Favorited’ Tweets Triple With Artist-Created Posts Instagram 'likes' are also up

American Express has long made art a central part of its marketing. The financial giant worked with photographer Annie Leibovitz in 1987 to photograph celebrity cardmembers, including Ellen DeGeneres. And…

August 15, 2014, 10:12 AM EDT

Survey: Only 1% of Moms Will Use Twitter for Back-to-School Shopping Social media plays small role in purchase decisions

Marketers banking on Twitter to target moms with back-to-school offers this year may be throwing away their advertising budgets, according to a new study from PunchTab. Twitter chatter isn't moving the…

August 14, 2014, 1:40 PM EDT

This Shop Turns Sunday Circulars Into Hyperlocal Mobile Ads Crisp Media does it for the likes of Walmart and McDonald’s

Specs Who (From left) Xavier Facon, chief technical officer and founder; Tom Jones, chief revenue officer; Stacey Hafers, chief financial officer; and Jason Young, chief executive officer What Mobile ad-tech provider Where New…

July 30, 2014, 9:52 PM EDT

IfOnly Sells 2,000 Experiences in Its First Year Online store pitches dreams instead of products

While most of the online retail space focuses on selling goods, IfOnly offers adventures ranging from hanging out during Paul McCartney's soundcheck to watching a baseball game with San Francisco…

July 7, 2014, 5:05 PM EDT

Horizon Media Can Now Buy Programmatic Ads Based on Engagement Forget CPMs, thanks to True[X] deal

Horizon Media is working with True[X] to programmatically buy ads for its clients where engagement metrics—such as video views, social media likes/shares, clicks, submitted survey forms, etc.—are the "currency," in…

June 12, 2014, 2:25 PM EDT

Social and Native Ads Are More Effective Than Email, Study Says Millward Brown finds surprising trends

Marketers say that social media ads and native promotions are better for brands than email, according to Millward Brown Digital's study for MediaBrix. When asked what ad types "meet their digital…

June 10, 2014, 12:06 PM EDT

The Young Turks/AmEx Film Deal Makes Movie Watching 'Democratic' Financial company talks about distributing cinema online

Since director Davis Guggenheim's latest film Spent: Looking for Change revolves around Americans who are living outside the financial system, sponsor American Express believed that the best way to allow the public…

June 2, 2014, 2:35 PM EDT

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