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Topic: American Eagle

When This Lingerie Brand Stopped Photoshopping Models, Sales Shot Up 9% Aerie's pledge is paying off

Aerie's bold decision to ditch Photoshop and other retouching tools in its lingerie ads may be paying off in more than just good karma and public approval. According to Business Insider,…

November 4, 2014, 5:00 PM EST

Mobile Ads Could Make or Break the Yahoo-Tumblr Marriage Will marketers buy in?

Yahoo chief Marissa Mayer's $1 billion bet on Tumblr is undergoing a fresh wave of scrutiny thanks to a disgruntled investor as well as persistent questions from marketers. And later…

October 21, 2014, 12:01 AM EDT

B-to-B Firm Hopes Facebook-Look-Back-Styled Video Reels In Zuck, Martin and Marissa Eyeview's effort could be a reach, or brilliant

Who knows if Eyeview's stunt will work, but credit it for thinking outside the box. The personalized video technology firm is emailing a Who's Who of the advertising world a…

February 11, 2014, 11:45 AM EST

Who Is Yahoo CMO Kathy Savitt? And why is she running the media business?

Lost among the eye-popping headlines about the departure of—and cash being handed to—former Yahoo COO Henrique de Castro was this rather innocuous line in an ice-cold memo from CEO Marissa…

January 23, 2014, 11:05 AM EST

10 Cool Uses of American Eagle's Stunning LED Sign in Times Square

When American Eagle opened its Times Square store in late 2009, most of the attention was on the retailer's sprawling 25,000-square-foot, four-story floor plan. But in the year and half…

August 1, 2011, 5:48 AM EDT

What's with Foursquare's Times Square ad?

It's been a big few days for location-based service Foursquare, which just hit 3 million users and also became the centerpiece of this gigantic advertising ziggurat in Times Square.…

August 30, 2010, 9:02 AM EDT

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